The Delicious Little Devil is a silent film drama/comedy produced by Universal Film Manufacturing Company in 1919 stars Mae Murray and features a "pre-star" Rudolph Valentino. Purchase the card at Silent Cinema Inc. lobby card
I love reading books. Some books are good, some great, but ONLY a couple of them are exceptional like the book "The Maybelline Story". This is really a MUST to read. You will be smitten by this book, it is fabulous! You will be instantly transferred to the last century of Hollywood glamour and beauty, but also you will be witnessing the hard work of the founder of iconic Maybelline - Tom Lyle and his family.
When I started to read this book, I forgot about the world around me. I was just reading and reading. I couldn't put the book down. Tom Lyle, founder of Maybelline was a remarkable person, businessman from the very early age.He saw opportunities everywhere. He wasn't afraid of any challenges. He had a driving force and strong belief that hard work would lead to success. And his finely tuned instincts paid off.
In the book I learned about "harem secret". What is it? The core business of the Maybelline brand. You will found out, when you will read the book.
I like the company philosophy that every woman deserves to look her best. Every marketing guru should "learn" about newspaper headline "Miss Maybelline Stops Traffic", where a coincidence is more than years of planned marketing. This book can easily be valuable marketing textbook. Who is Miss Maybelline? It is Evelyn B. Williams. Independent, strong and confident woman with style, muse of Tom Lyle.
WHAT I LEARNED FROM THE BOOK:
1)Never say never
2)Glamour is just civilized sex.
3)Eating canned spaghetti, can be act of patriotism.
4)The most important, that "Feelings have to be hidden and a smile should be your umbrella" by Evelyn Williams aka Miss Maybelline
What an exciting family saga, full of hard work, pain, intrigues, disappointments but also joy, glamour and fortune with shocking and unexpected end. I already can see a great movie in the future about it! And Sharrie you are a very talented writer. If you are interested to buy the book, you can do it at:
http://www.maybellinebook.com/p/buy-my-book.html. Book is sold out at most bookstores, I had hard time buying it!
By Marietta Spiska
If you have any questions, inquiries, please contact us at blog@hotbeautyreviews.com
Mabel Williams, original Lash-Brow-Ine ad placed in "Popular Mechanics" magazine, 1915, Silent Film Star, Viola Davis.
Read The Maybelline Story and the Spirited Family Dynasty Behind It, by original Maybelline family descendant, Sharrie Williams.
1919 Maybell Laboratories Color-ine
One of the marketing strategy of Lash-Brow-Ine was that they claimed that it ‘nourished and promoted the growth of eyelashes and eyebrows’. In the pamphlet that came with the mascara suggested it could also be used to cure baldness. At the time it was belived that Vaseline would stimulate hair growth, so many men also used to apply the product on their bald spots on their head. There were also instructions advising how to use the product: Take a little “LASH-BROW-INE” on the tip of the finger and rub gently over the Brows and Lashes, always rubbing in the direction in which the hair grows. Be sure to rub well into the roots, and then take a soft cloth and wipe around the Brows and Lashes, leaving the “LASH-BROW-INE” only where you wish the hair to grow. To produce the very best results the very tip end of the Lashes should be clipped every two months. The clipping should be done by another person, using small manicure scissors, so as only to clip the tip ends. The Eyebrows should never be clipped.
1920 Maybell Laboratories Lash-Brow-Ine
in 1920 the founder was sent to court to dispute the name with the founder of “Lashbrow Laboratories”. Williams was ordered to remove the name and then he changed to “Maybelline”, in honor of his sister Maybel.
1920 Winx Waterproof
May 1920 Winx waterproof
1923 6
1925 Maybeline
1926 Maybelline – Actress Viola Dana
1929 Maybelline Eyelash Beautifier
1931 Kurlash Lashpac
1933 Maybelline Eyelash Darkener
1934 Maybelline
1935 Klytiacil cake mascara
1936 Maybelline Cream Mascara
1937 National Cosmetics Modern Eyes Mascara
February 1947 Maybelline
1957 Helena Rubinstein Mascara-Matic
November 1958
1958 Revlon Roll-On Mascara, the company’s first automatic mascara
1959 Azizamatique Mascara
1959 Dorothy Gray Beauti-Lash Automatic Mascara
1959 Maybelline Magic Mascara first automatic mascara that used a spiral wire brush
1959 Maybelline Magic Mascara
1960 Maybelline
1960 Mascara Wand
1961 Revlon Brush-On Mascara
1963 Max Factor
1964 Maybelline Ultra-Lash Mascara
1965 Germaine Monteil French Formula Cake Mascara
1966 Maybelline
1967 Maybelline Ultra Lash
1968 Maybelline
1969 Helena Rubinstein Long Lash Mascara with nylon fibres to lengthen the lashes.
1972 Aziza Double CremeCake Mascara
1975 Max Factor Super LashMaker Mascara
1976 Maybelline Comb-on Mascara
1980 Max Factor
1981 Maybelline Dial-a-Lash Waterproof Mascara
May 2015 Max Factor advertisement in Cosmopolitan magazine