Rudolph Valentino, Silent Films greatest Latin Lover

just happened to watch this movie on TCM lately and though it really didn't follow Rudolph Valentino's life story, I still enjoyed Anthony Dexter in the role.

I also loved the close up of this Preview Card, with a comment about Valentino's film, the Sheik... having the most thrilling love scenes ever seen on the screen.

Here is Anthony Dexter as the Sheik in the 1951 film.

and here is Rudolph Valentino as the Sheik, in the 1921 film.  There is no comparison in the passion and sexuality Valentino exudes on camera.

Anthony Dexter looked like Valentino at certain angles, especially while dancing the Tango, but his perfect English and diction ruined it for me...  I'm sure the real Valentino spoke with broken English and was a little more rough.  I did however, love the costumes and Valentino style.  

I was thrilled to see this close up of an invitation from Valentino, including the address of the Villa Valentino in Whitley Heights.  The real Villa, however, was actually located at 6776 Wedgewood Place, Whitley Heights.

Valentino was one of the first residents to build a Mediterranean Villa in Whitley Heights. Soon after making the Sheik and The Four Horsemen of the Apocalypse, in 1921.

My great uncle Tom Lyle Williams, founder of the Maybelline Company, with his lifetime partner, Emery Shaver.  Tom Lyle bought the Villa after Valentino's death in 1926.

 ASPIRATION, overlooking the pool at the Villa...in honor of Rudolph Valentino.

Silent Film Beauties become Maybelline models in 1920..

                          Mary Eaton

                               Mae Murrey

Ethel Clayton.

                             Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                        Gloria Swanson.

                       Gloria Swanson

Beautiful Silent Film Stars endorse Maybelline and promote the Women's Movement

Mary Eaton

Mae Murrey

Ethel Clayton

Ethel Clayton

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana

Gloria Swanson

Gloria Swanson

Maybelline was extreemly influential in the 1920's women's movement.  It allowed women to create their own identities. Endorsements from major Film Stars, encouraged women to purchase Maybelline.  These beautiful Actresses had a tremendous impact on your great grandmother and grandmother in the 1920's.

Maybelline was a product that liberated women from Victorian domination and allowed them to claim their own identities. In celebration of National Women's History month here are some beautiful Silent Film Stars who endorsed Maybelline in 1920.

If you love Old Hollywood history, pick up a copy of 

                   The Maybelline Story

March is National Women’s History Month and 100 years of Maybelline

Beautiful Silent Film Stars endorse Maybelline and promote the Women's Movement

                                        

                                           Mary Eaton

                                     

                                         Mae Murrey

       Ethel Clayton.

                                   Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                                         Gloria Swanson.

                                             Gloria Swanson.

Maybelline was very influential in the 1920's women's movement, because it allowed women to create their own identities. With endorsements from these major Film Stars, Maybelline began to appear in even the most modest lady's toiletries. Look at these beautiful Actresses and think about the impact they had on your great grandmothers and grandmothers in the 1920's.

If you love Old Hollywood history, pick up a copy of 

The Maybelline Story, as it mirrors everything from the 1920s and 
beyond.

Maybelline - Queen of the Drug Store in the 1930s

Vintage Drug Store Advertising Banner announcing Maybelline sold in it's original 75 cent box.

The original Maybelline box was sold only through classifieds in newspapers and magazines and wrapped in brown paper to protect a woman's reputation between 1915 and 1933.

Today this original Maybellne box is almost
 100 years old.

Maybelline brought a new flux of young customers into Drug Store's hoping to be discovered in Hollywood.

Maybelline was positioned at the front door of the drug store to encourage impulse buying.

Another drug store strategy was to place a carton of Maybelline boxes on the lunch counter and near the cash register to encourage ladies to grab it before they left the store.

A vintage Maybelline sign found in early drug stores.

The original Maybelline brush fit perfectly in the
 little red box.

During the Depression, the price of Maybelline was dropped to 10 cents and packaged in a much smaller box than the 75 cent version.  Now every woman could afford a box of maybelline and have beautiful eyes.

The Maybelline Girl now on carded merchandise, was introduced in the early 1930's at the drug store.

Color was added in the late 1930's.

A 10 cent Depression size brass tin of Maybellne Eye Shadow, featuring the original Maybelline Girl.

It was the beautiful advertising that brought the crowds of women into their local drug store for a box of Maybelline in 1932.

Maybellilne's Before and After Ad's were first seen in vertical  advertising found in news papers and magazines in the early 1930s.

The Film Cleopatra staring Claudette Colbert, inspired this before and after ad in 1934. 

Big Stars like Jean Harlow along with the Good Housekeeping seal of approval expanded Maybellines credibility in the 1930
http://www.maybellinebook.com/2011/07/maybelline-targeted-average-housewife.html


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