White Eyeliner a fashion trend by Maybelline New York was introduced in the 1960s

Maybelline New York: Trends To Try

ONLY 1 IN PACK Maybelline Eyestudio Lasting Drama Waterproof Gel Pencil, 606 Cashmere White

from Maybeline New York

Ancient Egyptian women and men

 wearing kohl eyeliner, from the tomb of

 Nakht in Thebes (15th century BC)  .https://en.wikipedia.org/wiki/Eye_liner

My cousin Linda Hughes, Maybelline's namesake, Mabel Williams, granddaughter, and I were discussing the origins of Maybelline Eyeliner.  She did a little research and it turns out our great uncle, Tom Lyle Williams, founder of the Maybelline Company was on top of the trends even in the 1920s, when the discovery of, Tutankhamun's tomb introduced the use of eyeliner to the Western world.   Maybelline was the first to package it and the love for colored eyeliner continued to  grow since Maybelline's birth in 1915.

 By the 1960s,  an era associated with many changes     

 in women's fashion, young girls felt freer to apply           

 makeup more liberally. Twiggy once said the secret to    

her exaggerated eyelashes was the Maybelline mascara

 that had bits of hair in it, thickening and lengthening         

her famous lashes.                                                     

I'm going to try the white pencil on my eyes 

and see what I think

1960's introduced massive competition, here's how Maybelline stayed on top of their game

In the face of massive competition, Maybelline employed a national sales team, under Rags Ragland,

to cover independent drug, chain drug, and discount houses, to check on Maybelline's established Eye Fashion Center installations

and then send turnover orders to the indicated wholesale drug houses.

This was a major move, and expanded Maybelline's budget, to over 6 million dollars, but it was worth it. 

Rags Ragland, with his remarkable communication ability was able to get the sales team to establish a separate operation, composed of 8 widely experienced men to run the whole thing.

These men represented Maybelline only, while many National sales teams, represented up to 40 companies

 at a time

With this set-up, Maybelline successfully met the big competitive threat,

and with the effective development and promotion of their display selling units, that sold to Woolworth, and was now used by K-mart,

they stopped their biggest threat, Chesebrough Ponds. from developing and marketing their competitive eye cosmetic items... 

and after about a year and a half, it was reported they lost many millions of dollars.

Maybelline was the most successful cosmetic company in the world, with a marketing sales team headed by

 Rags Ragland. 

With Maybelline's great success in 1966, Tom Lyle Williams, knew the time was right to sell his company to Plough Inc., a Pharmaceutical company in 1967, for 133 million dollars, or close to one Billion dollars, at today's rate of exchange

At the time of this mailing, August 1, 1966, I happened to be visiting my great aunt and uncle, Eva and Ches Haines, at their home on Lake Mercer, where this package was delivered.   It was that Summer I met my cousin Jerry Westhouse, Eva and Ches Haines, grandson and it was Jerry who found this interesting package of Maybelline history, still at the Lake Mercer home, and sent it to me.

A letter enclosed with the package from Rags Ragland, explains the beautiful displays he designed and truly what gave Maybelline the priceless "shelf value" it had and still commands today almost 50 years later.

My cousin Jerry Westhouse 1973.  Read more about his car racing history, http://www.maybellinebook.com/2014/06/in-celebration-of-hitting-one-million.html 

Visit my beautiful new website Sharrie Williams Author sharriewilliamsauthor.com

Drop by my hilarious 1964 High School Diary Blog called Saffrons Rule at saffronsrule.com

MAD MEN'S Don Draper sends the 1960's out with a bang... Maybelline changed hands in 1967

While Sterling Cooper and Partners continue adding clients

Don Draper is one hot mess. Sleeping until noon, eating Ritz crackers for breakfast and living with his new roommate... a gigantic cockroach  

Don Draper is still trying to pretend he’s not an unemployed alcoholic.

Last Season of Mad Men will decide Don Drapers fate.

Here is what I was doing during 1964 as a teenager living in Southern California... trying to break into Hollywood.

Went to the TV Premiere of Marlo Thomas’ “That Girl” and loved it!!!

by saffronsrule

August 25, 1964. Tuesday. Went to a TV Premiere.

The rabbit got out so we called the SPCA. They said they found one so we went to get it, but it wasn’t ours. It was next door the whole time. Pearl got sick so we didn’t go to the beach. Nana came over and let us use her car. My sister Donna, her friend Teri Thompson and I went to Toes. It was ugly and cold. Tonight Pearl, Donna and her friend Linda Kline and I went to a TV Premiere. It was really good! We got to rate the show. It’s called “That Girl.” After, we drove around Hollywood and went to Pandora’s Box. We saw the Marauders playing there. I was so sad because it wasn’t Byron’s band the Marauders. We went to the Purple Onion, but couldn’t get so finally went to Woodies and got Hot Fudge Sundaes. Also, Walt Disney’s Mary Poppins was released today.

Marlo Thomas “That Girl”  became my all time favorite TV Show as a Teenager.  I wanted to be just like her in every way and I never missed a show. I loved her clothes, shoes, make up and hair.

Pandora’s Box The Club was a very cool club that let teenager’s in.  It was actually more of a Coffee House and a Hollywood hot spot in 1964.

Woody’s SmorgasBurger was the best burger joint ever and you could make up your own burgers and your own Sundae’s with the works.  My family had been going there since I was a little kid in Grammar School.

I still hadn’t given up hope of snagging Byron Ferguson, the drummer in the Marauders… from Westchester High School.  But this wasn’t his band.

Ultra Lash was launched in 1964, featuring a Black Girl  endorsing the new product.

Tom Lyle Williams, founder of The Maybelline Company
1915-1967,

click on Maybelline sells to Plough Inc. December, 1967

Check out my hilarious 1964 High School, Saffrons Rule Blog at  http://saffronsrule.com/

Super Model Jean Shrimpton was the Face of 1964...Excerpt from my 1964 Saffrons Rule Blog

SAFFRONS RULE BLOG CLICK TO VISIT

March 2, 1964, Monday, Told everyone I'm going with Howard. Ugly windy day.

Drove to school. It rained last night. It was so windy my hair blew apart as soon as I got out of the car. Latest news is Cindy W. is pregnant. She goes down with every boy she goes out with. She's only known the boy for three weeks. After school took Marilyn to get a job at Newberry's. She didn't get it. Then went to Fosters. Went home and fell asleep until 6:30. Than Daddy was on the phone with Nana until 7:00. I was so mad. I wrote the letter to Unk Ile, about what my friends think about Maybelline liquid Eyeliner . Sending it tomorrow. Howard called at 8:30. I talked about using Lou's band for the Saffron Dance. I sure hope we use them. Also he wants me to fix Phil up with someone. Howard get his license in 3 weeks.

Fun, youth and sex appeal are key features in 1964 and Jean Shrimpton, with Black Eyeliner and Pale Pink Lipstick, had the look we all wanted in 1964.

Maybelline Products we all carried in our purses.  Notice the purple Liquid Eyeliner.  This  Ad is from the 1960's MAD MEN era.

Mad Men Greatest Quotes from the 1960's

 Maybelline TV Commercial.

In the 1964 most Airline Stewardesses carried Maybelline in their over-night bags

Remember when Flight Attendants were called Stewardesses?

And carried over-night bags on short trips!

Well, most likely these Maybelline products could be

 found in most of their bags during the 1960s.

1960's American Airline Commercial.  Check the make-up and oh, were they really so naive!  I guess so, and to think that's what I aspired to be when I was 19...But Maybelline was the make-up in most every girls bags...Why?  because it was Quality Yet Sensibly Priced.