Maybelline presented a image of the the American woman in 1924...

    1924 Vogue cover, with a beautifully made-up face.

Illustration of "IT GIRL"  Clara Bow.

MGM, formed in 1924, becoming the dominant studio during Hollywood's Golden Age and influencing images of girls around the world. 

Maybelline's Illustration of Vamp, Louise Brooks.

Tom Lyle Williams, contributed to the Hollywood Star System by featuring Stars in Maybelline ads, in movie and fashion magazines, newspapers and radio shows.

Mabel with her brother-in-law, Chester Arthur Haines, at his wedding to her sister Eva, in 1924.  

Mabel may have put  the "M" in Maybelline, but, she had no interest in being just another "It Girl," or "Vamp."  She was a traditional, 32 year old, Southern Lady, waiting for her man to come along.  

Unbeknownst to her, Chester Randolph Hewes, was living in Chicago and working at Montgomery Wards, in the automotive, advertising department.

At the time Chester, was involved with an English girl he'd met in England, while in the Navy, during
WW l.  He had said goodbye to her and her family after his stint was over and headed back to the US, got a job and was busy working.  When all of a sudden, Connie, her mother and several grown brothers showed up on his doorstep.

He told her he did not want to marry her, but being a gentleman, arranged for an apartment for the family and  jobs for her brothers.  After awhile she realized Chester, just wasn't that into her, so, packed up her family and sadly, headed back to England.

Mabel met Chester, through his sister Bonnie when he came to pick up Bonnie at a bridal shower given at the home of Chester's then girlfriend.  Mabel was also a guest and after Chester met her, he told a friend, Mabel was the girl he was going to marry.

Story by Chet and Mabel's daughter, Shirley Hughes, who passed away recently at 95 years if age.

1924 and 1925 fashion, from The Maybelline Story.

Vintage Maybelline Fashion Week, from Chicago, in 1924 and 1925, from The Maybelline Story and the Spirited Family Dynasty Behind It. 

1925 and 1925 fashion, featured a dropped waist, longer skirt lengths, straight tunic bodice, with a Grecian or Oriental influence.  Clothes were less structured than before and moved fashion firmly into the twentieth century.

My grandmother, Evelyn's, Sister, Verona (Boecher,) Stroh, seen here with her new baby, Billy Stroh, wears a chic, fashionable ensemble, ideal for a new mother married to a young successful businessman in 1924.

Verona (Boecher) Stroh with her husband, Charlie, and baby Billy, pose, as a stunningly well dressed couple in Chicago, outside their new home, being built in 1924.  Verona, never even went to the mailbox, without her Maybelline, earrings and...

 fashionable attire... her entire life.

My grandmother, Evelyn's sister Bunny (Boecher,) Cotter, was the sporty dresser among the three girls, and loved being seen in the latest Vogue fashion for every season.

1925 fashion for the average woman, (meaning - not a Flapper,) still appeared modest in length, but was usually accessorised and wrapped in fur.

Here are my grandparents, Preston and Evelyn (Boecher,) Williams in 1925.  Nana is wrapped in a fur coat, while Grandpa Preston, dressed to the teeth, looks like a High-Fashion, model.  Can you imagine young people in today's world taking the time and effort to look this stunning in their daily lives.  Nana was always a fashion plate, even in her late 70's, and Grampa Preston, modeled for Lord and Taylor after WW1. 

Bunny (Boecher,) Cotter, with her new husband Harold, in 1925, looks elegant, in a fur coat, with a fur collar.   Stay tuned this week for Bunny in a bathing suit, riding attire and dressed for driving in fast cars.

Verona (Boecher,) Stroh and Bunny (Boecher,) Cotter, always ahead of the fashion curve, inch their skirt's up, as 1926, approaches. 

Want to know what was going on in Chicago, as the Boecher Sister's, pose for the camera?  It all unfolds beautifully in my book, The Maybelline Story.  The blog is a nice complement to the book, for those who want to see more of my family, as they live their lives throughout the pages of my book. Get your copy today.

    Vintage Fashion week to be continued: