Maybelline founder, Tom Lyle Williams regrets not bringing in the next generation to protect the Company, like Estee' Lauder did with her family

Alan A. Ragland
 and Sharrie Willilams

Excerpted from a letter from Alan A. Ragland, (Rags Ragland's son.)  Alan also wrote the preface for The Maybelline Story and the Spirited Family Dynasty Behind It. Copyrighted 2010, Bettie Youngs Books.


The Maybelline Company was acquired by Plough, Inc. effective 2/28/68.  Negotiations were currently going on with American Cyanamid, Revlon, and Kimberly Clark.  Rags Ragland, The Marketing genius Tom Lyle hired in in 1933, had owned Plough stock and was the unique influence in recommending Plough as a suitor to the Maybelline Co.  Ragland's reasoning was that he knew that Plough was in a solid enough position to buy the Maybelline and also due to the leverage factor, he knew that Plough would be a preferred candidate.  Plough was in a far superior leveraged condition in that the company had much fewer shares outstanding.


During the 11th hour of negotiations, Ragland suggested to Tom Lyle's son Tom Jr., that Maybelline include Plough in the bidding:  Tom's initial reaction was "Rags, they do not have the money"... Ragland's response was, "Yes, they do Tom. I know their circumstances, as I have been a stockholder for years and know they are cash heavy."  Tom called Abe Plough and the next day Abe Plough and Lanny Smith flew up with their executive staff in their private jet from Memphis to talk to Maybelline in Chicago ... post haste!


Plough was quickly and shrewdly chosen as the suitor:  They offered a minimum of  $100M  and there was a period of grace, whereupon the stock would float, then a specific day, which was 2/28/68 that the Plough stock price would be "pegged" for the official exchange.  On 2/28/68 the price of Plough had rallied so dramatically that the effectual buyout of the Maybelline company was now $132.3M!  Yes, it was leverage that caused this!  Demand plus fewer shares caused a stock breakout, which is a scenario seen on Wall Street each day.


In 1973 Schering, the 2nd largest pharmaceutical company in the world and Plough merged.  Each of the stockholder's received 1.32 shares of Schering for every share of of Plough that they had owned.



Excerpt from a letter written by Tom Lyle to Rags Ragland in Dec. of 1967 when Maybelline was sold to Plough Inc. explaining why Tom Lyle sold the company and his sadness in not preparing the younger generation of the family to carry on after him.

I will be posting the letters from Harris A. Neil next week so stay tuned for more priceless Maybelline History.

Marketing guru saw expansion potential for Maybelline in 1930s

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Maybelline's best kept secret was Rags Ragland Sr.

 

Let me introduce myself.  I am Alan 'Rags' Ragland the youngest and closest son to the 'Rags', who you undoubtedly will be coming to know in THE MAYBELLINE STORY.  Rags was the marketing guru who saw the expansion potential of this lonely little company at the corner of Ridge and Clark in Chicago.

I am so delighted that Sharrie Williams and Bettie Youngs have brought this silent story to you.  This has been a dream of Sharrie’s and I started talking to her about the inner workings of  Maybelline an estimated eighteen years ago. I am probably the last inside person left, that is able to reflect this fascinating and unbelievable success story.  Dad/Rags, was the only top executive outside of the Williams family.  Most of the reflections are from him and my exposure to these remarkable people.  Hence, hopefully, this will be another perspective of the scenario that is helpful in filling in the total picture of The Maybelline Story.

The effectual buyout of the Maybelline company was now $132.3M!

Alan A. Ragland and Sharrie Williams

Order a signed copy of The Maybelline Story with  PAYPAL 

Excerpted from a letter from 
Alan A. Ragland.  Ragland also wrote the preface for The Maybelline Story 

The Maybelline Company was acquired by Plough, Inc. effective 2/28/68.  Negotiations were currently going on with American Cyanamid, Revlon, and Kimberly Clark.  Rags Ragland, The Marketing genius Tom Lyle hired in in 1933, had owned Plough stock and was the unique influence in recommending Plough as a suitor to the Maybelline Co.  Ragland's reasoning was that he knew that Plough was in a solid enough position to buy the Maybelline and also due to the leverage factor, he knew that Plough would be a preferred candidate.  Plough was in a far superior leveraged condition in that the company had much fewer shares outstanding.

During the 11th hour of negotiations, Ragland suggested to Tom Lyle's son Tom Jr., that Maybelline include Plough in the bidding:  Tom's initial reaction was "Rags, they do not have the money"... Ragland's response was, "Yes, they do Tom. I know their circumstances, as I have been a stockholder for years and know they are cash heavy."  Tom called Abe Plough and the next day

Plough was quickly and shrewdly chosen as the suitor:  They offered a minimum of  $100M  and there was a period of grace, whereupon the stock would float, then a specific day, which was 2/28/68 that the Plough stock price would be "pegged" for the official exchange.  On 2/28/68 the price of Plough had rallied so dramatically that the effectual buyout of the Maybelline company was now $132.3M!  Yes, it was leverage that caused this!  Demand plus fewer shares caused a stock breakout, which is a scenario seen on Wall Street each day.

In 1973 Schering, the 2nd largest pharmaceutical company in the world and Plough merged.  Each of the stockholder's received 1.32 shares of Schering for every share of of Plough that they had owned. 

Abe Plough and Lanny Smith flew up with their executive staff in their private jet from Memphis to talk to Maybelline in Chicago ... post haste!