Maybelline founder Tom Lyle Williams

Showing posts with label Jerry Westhouse. Show all posts
Showing posts with label Jerry Westhouse. Show all posts

Maybelline might have been named Evaline rather than Maybelline

People have asked me why I didn't put more pictures in my book so they could see the different family members as they went from children to old age.  Well I was only allowed 13 pictures and it was a hard choice as you can imagine.
 So I'm doing a picture-bio of the main characters - starting with Tom Lyle's youngest sister Eva.  Here she is with her brother Preston, my grandfather, on their Morganfield Farm in in 1908, dressed for church I bet.  Don't you love the big bow in her hair and the posing?   Eva and Preston were very close playmates all their lives and she once told me how they loved to roam the woods around the old homestead, exploring and seeking adventure.  When young Preston got in trouble and their father Sheriff TJ locked him in jail to teach him a lesson, it was Eva who snuck in dime novels to keep him busy while he learned his big lesson.


When the family moved off the farm and into their first little warehouse/office in Chicago -with an apartment upstairs - they all helped Tom Lyle get his little Maybelline company off the ground.  Fifteen year old Eva's job was to be the "go-for" girl. When anyone needed something it was Eva who ran down the block to get it.

She once told me how when the family wanted a milk shake she gladly took a quarter for 5 drinks and ran down the street to the soda fountain, where she quickly drank her shake before slowly making her way back home so the shakes wouldn't spill.  Sometimes the walk home took so long she got thirsty and sipped a little from each siplings drink.  By the time she returned, you can just hear the flack she got from her brothers and sister, however Eva was a spitfire with a sharp wit and had a darn good reason for sipping those drinks I'm sure.


I  love this picture of my grandfather Preston and auntie E, as my dad called her.  She and Preston remained devoted even when mmgrandmother was at her wits end with his endless trouble making.  When my grandmother kicked him out of the house Eva gladly welcomed him into hers and there was nothing I mean nothing she wouldn't do for her darling brother.


Look at those beautiful Maybelline eyes with a twinkle like no others.  This picture was taken in 1924 for her sweetheart Ches Haines whom she married Oct 11th of that year.  Auntie E once told me that it could have easily been her who concocted the ingredients that gave her brother Tom Lyle the idea for Maybelline.  She was serious when she said it made her a little jealous that her sister Mabel got the credit, but then laughed at the idea of Maybelline being called Evaline.  Not quite the impact Tom Lyle was going for I'm sure.


Here is my glamorous Auntie E at her daughter June's wedding in the late 1940's.  She seemed to get more gorgeous the older she got and that quick wit made her a star in the family.  Don't you just love that feather in her hat?


 Uncle Ches the father of the bride, on the left next to June and her new husband John Gary.


 Here is a picture of Eva with her daughter Marilyn, (Ditty) taken in 1966 at Tom Lyle's estate in Bel Air California.  Eva is 65 in this picture, a beautiful, elegant lady with all the style and glamour of anyone of Maybelline's models.  Tom Lyle is sitting on the floor with Miss Snoop E. Williams and Sparkie.  He once told me chuckling, that the E in Snoop's name stood for his sister Eva.  I wonder what he meant? 

Eva is a colorful character in The Maybelline Story and the Spirited Family Dynasty Behind It.  I think you will fall in love with her just like I did.  She was one of a kind.
 I recently had the pleasure of meeting up with my cousin Jerry Westhouse, Eva's grandson, while he was in California, visiting from Chicago. The love my grandfather, Preston had for his sister Eva, and my father had for Jerry's mother Marilyn, is still is alive and well in our generation. Maybe it's our history or Maybe it's Maybelline, but, no matter what we plan to keep the magic of the family story going as long as we're alive.



 Meet Jerry Westhouse



I like to brag about my Maybelline family, when ever I get the chance... as you can see from the Blog Posts I've done featuring my cousin Jerry Westhouse, below. Jerry is an accomplished race car driver, who is still connected ...


Eva and Ches Haines, with their first grandchild, Jerry Westhouse, in the 1970's. Ches continued his love for beautiful automobiles until the end of his life and passed on his legacy to his grandson, Jerry. After the Maybelline ...




1960's introduced massive competition, here's how Maybelline stayed on top of their game


In the face of massive competition, Maybelline employed a national sales team, under Rags Ragland,





to cover independent drug, chain drug, and discount houses, to check on Maybelline's established Eye Fashion Center installations




and then send turnover orders to the indicated wholesale drug houses.




This was a major move, and expanded Maybelline's budget, to over 6 million dollars, but it was worth it. 




Rags Ragland, with his remarkable communication ability was able to get the sales team to establish a separate operation, composed of 8 widely experienced men to run the whole thing.

These men represented Maybelline only, while many National sales teams, represented up to 40 companies
 at a time















With this set-up, Maybelline successfully met the big competitive threat,



and with the effective development and promotion of their display selling units, that sold to Woolworth, and was now used by K-mart,


they stopped their biggest threat, Chesebrough Ponds. from developing and marketing their competitive eye cosmetic items... 



and after about a year and a half, it was reported they lost many millions of dollars.



Maybelline was the most successful cosmetic company in the world, with a marketing sales team headed by
 Rags Ragland. 




With Maybelline's great success in 1966, Tom Lyle Williams, knew the time was right to sell his company to Plough Inc., a Pharmaceutical company in 1967, for 133 million dollars, or close to one Billion dollars, at today's rate of exchange



At the time of this mailing, August 1, 1966, I happened to be visiting my great aunt and uncle, Eva and Ches Haines, at their home on Lake Mercer, where this package was delivered.   It was that Summer I met my cousin Jerry Westhouse, Eva and Ches Haines, grandson and it was Jerry who found this interesting package of Maybelline history, still at the Lake Mercer home, and sent it to me.





A letter enclosed with the package from Rags Ragland, explains the beautiful displays he designed and truly what gave Maybelline the priceless "shelf value" it had and still commands today almost 50 years later.



My cousin Jerry Westhouse 1973.  Read more about his car racing history, http://www.maybellinebook.com/2014/06/in-celebration-of-hitting-one-million.html 


Visit my beautiful new website Sharrie Williams Author sharriewilliamsauthor.com



Drop by my hilarious 1964 High School Diary Blog called Saffrons Rule at saffronsrule.com









My Daredevil Maybelline Cousin, Jerry Westhouse...a real "ROCKET MAN" Drag Car Racer


I like to brag about my Maybelline family, when ever I get the chance... as you can see from the Blog Posts I've done featuring my cousin Jerry Westhouse, below.  Jerry is an accomplished race car driver, who is still connected to the racing world 43 year later.  

Jerry Westhouse TBT 1973.

  Rockford Drag Strip, just after finishing his

 Top fuel dragsters are the fastest sanctioned category of drag racers, with the fastest competitors reaching speeds of 330 miles per hour (530 km/h) and finishing the 1,000 foot (300 m) runs in 3.7 seconds, or the full quarter mile (402 m) in 4.4 seconds.





Read more about Rocket Man
 Jerry Westhouse


Maybelline Heir, Jerry Westhouse, Reunites With Top Fuel Dragster he Raced 40 Years Ago.




Eva and Ches Haines, with their first grandchild, Jerry Westhouse, in the 1970's. Ches continued his love for beautiful automobiles until the end of his life and passed on his legacy to his grandson, Jerry. After the Maybelline ...


A glamor girl, Grandmother at 50, Eva holds her first grandchild, Jerry Westhouse, as a very dapper Ches, looks on. Try Eva's Old Fashioned Peach Cobbler, a quick. and easy recipe, that can be made to feed a small family, ...


Eva and Ches in 1952, with their first grandchild, Jerry Westhouse, Marilyn's son. Jerry grew up, influenced by his grandfather's enthusiasm for beautiful automobiles, and would eventually race them in the 1970's, and is still ...



Surviving are Marilyn's six children, Jerry Westhouse, David Westhouse, Kathy Obermaier, Robert Westhouse, Cindy Callaway and Lori Caveness; 17 grandchildren and 11 great-grandchildren. A mass of Christian burial will ...


Jackie and Bob Haines, of the left, followed by Dick and Marilyn Haines-Westhouse, John and June Haines-Gary, Eva Williams-Haines. Below is David and Jerry Westhouse and June and Johns little girl.


I feel a special bond with Carlyle Blackwell Jr, because my father Bill Williams, my cousin Chuck Williams aka BB1, my cousin Jerry Westhouse and my great uncle Tom Lyle Williams all owned, collected or raced some of the ...


By 1955 all the Haines kids were married, in this picture we see, Jackie and Bob Haines - Dick and Marilyn Westhouse and their two boys - David and Jerry - John and June Gary, with their daughter Cathy, and their mother ...

Next row, Richard Gerald, John Gary, Bob Haines, Chris Haines, Jay Haines, Bob Westhouse, Steve Haines, Dave Westhouse & Kathy Gary, Mitch Haines & Lori Gary on the staircase. More Maybelline Vintage ads and family ...


The Groom was Dick Westhouse. Their first born son Richard Gerald was born the next year. Ches and Eva with ... Jerry July 23, 2011 at 8:16 AM. You forgot the Haines side. I was born in 1949. ReplyDelete. Add comment.


Share to TwitterShare to FacebookShare to Pinterest. Labels: Baby Boomers, Chuck Willliams, Eva Williams Haines, Jerry Westhouse speedvision, middle class families, Nancy Williams Fesler, Vintage Hollywood ...


Maybelline Heir, Jerry Westhouse, Reunites With Top Fuel Dragster he Raced 40 Years Ago.




This is pretty cool. In 1973 I was working at Traylor Engineering in Palatine. My mentor Bill Traylor was building a streamline Top Fuel dragster. He had parted ways with his driver from the year before and asked me if I wanted to drive his race car. Of course I said yes. We raced the car in the ‘73 season on the UDRA circuit. After Bill passed away in 1976 I lost track of the car. Jump ahead to 1993. A friend told me that the streamline body was in an auto body shop in Prairie View, IL. That’s when I met Tony Zizzo. 

Tony got a call a couple of weeks ago from a guy that wanted to sell him a dragster. He told Tony he thinks that he was a previously owner. Low and behold it’s the original chassis that Bill built in 1973. Tony is going to restore the dragster and run it in some nostalgia races. 





Here are some pictures, one from the day we rolled the dragster out of the trailer (April, 1973) and two from today. It’s unbelievable that I may be able to drive my old dragster again after 41 years.







Jerry Westhouse's Grandmother, Eva Williams Haines was Maybelline founder, Tom Lyle Williams sister.  Here are some great Posts I wrote about him and his family.


Maybelline Heir - RACE CAR DRIVER - Jerry Westhouse and the Indy 500  click to view

 Like Grandfather like Grandson!  Jerry Westhouse loves anything with wheels.


Eva Williams Haines, put the SPARK, in SPARKLE!.

Eva Kay Williams was the youngest of the Williams clan - Always a glamour girl, with a heart for family.


Our Darling "Diddy" rests in the arms of the Angels.

              Marilyn Frances Williams - Haines 
                                 1927 - 2012


Maybelline Men and their obsession with style.

Part of the American Dream was owning a beautiful Automobile and for some that became a life long affection.  



Tom Lyle Williams, recording, Penthouse Serenade.

Vintage recording of Maybelline commercial, done by the TL Williams and his family, just having fun at a party.



Be sure to visit my Hilarious 1964 High School Blog, Saffrons Rule at