Maybelline founder Tom Lyle Williams

Showing posts with label Old Hollywood history. Show all posts
Showing posts with label Old Hollywood history. Show all posts

Old Hollywood Glamour at the Star Studded Premiere of... "All This and Heaven Too

  "

Tom Lyle Williams, Jane Allen, Emery Shaver, Annette Williams, Arnold Anderson, 1940 at the Villa Valentino.












Wednesday June 13, 1940


Excerpt from Jane Allen's diary while visiting her uncle at the Villa Valentino. 



This has been one grand day. Annette and I were up at a quarter of ten for an appointment at the hair dressers.


Emery picked us up in time for breakfast at one. At 4:14 we went to Max Factors for make-up. Glamour girls no less.




The big affair of attending the world premier of “All This and Heaven Too,” started about eight o'clock


when a limousine picked up Annette, Arnold, Emery, Tom Lyle and me, and drove over to get Emery's friend, Lona Woolsey.


The whole party were certainly dressed up, all the boys in tuxedos and the girls in formals.


The premiere was at Carthay Circle. The crowds simply jammed the streets as we arrived. The police, both on foot and mounted, were trying to hold the people back, but each person was trying to get a glimpse of the Stars.

The limousine stopped to let us out amid hundreds of lights and lots of cameramen. An announcer with a microphone was in front to announce the different stars as they arrive. They stared at us too, but we fooled them. We were just ordinary people. The long pass way from the front to the entrance of the theater seemed miles, with thousands of people staring, hoping each would be a Star. The walkway was lined with large gorgeous bouquets of flowers. These I didn't see as I walked in because I was so excited and nervous. 


After we were inside the theater, we stood around to see as many stars as possible. We saw Jimmy Stewart with Olivia de Haviland,


Jeffry Lynn,


Andrea Leeds,


Ann Miller,


Preston Foster,


Stewart Erwin,


and Don Ameche.



After walking around for a while we went into the Theater. Carthay Circle Theater is not very large but very beautiful. Furnished without consideration for cost. Carpet was beautiful red velvet and gold curtains.


At intermission we were in the lobby again.



 Edgar Bergen,




Charles Boyer,

and more that I just can't remember now. The picture was very good. Was over about Twelve midnight. We had our long walk from the entrance to the driveway again, with lots of spectators looking for stars.




On our way out, we saw Gene Lockhart, 




Elsa Maxwell





and Hedda Hopper.


The announcer gave us a thrill calling Mr. TL Williams' car waiting. We were just like the big shots.




From Carthay Circle we drove to Ciros, the swankiest nightclub in Hollywood. Certainly couldn't have gotten into the place without reservations, as the club was jammed. Ciros is a beautiful place, very modern and very colorful.




Just as we entered we saw Robert Taylor,




Barbara Stanwick,




Jack Benny, Mary Livingston,



Edward Arnold and his wife,




Andrea Leeds and her husband,




Bette Davis and her party sat right next to our table. In fact her chair was bumped right up next to my chair.




Constance Bennett and her party was a table on the other side next to our table.




William Powell and his wife Diana Lewis, had a table behind us.




Across the way was Norma Shearer and her party.




Also saw Geraldine Fitzgerald,




George Jessel with his sixteen year old bride, Lois Andrew,




and Louise Fazenda.


 Most of the stars we saw at the Premiere were also at Circos. Never in my life have I ever seen, heard of or expected to attend such a gala affair It was the height of formality and considered the social occasion of the season in Hollywood. After several drinks, frosted daiquiris, we had something to eat and got home about 3:30 am. Believe our party was the last to leave Ciros. Don't think I ever enjoyed any activity so much in my life. The memory will be something to go over again and again.

Rudolph Valentino's Villa in the Hollywood Hills becomes "Maybelline West" headquarters

The Villa Valentino: a showplace in the Hollywood Hills.





The statue, Aspiration over looking the pool.


  Read more about Aspiration:  http://dispatches-from-hollywood.com/2011/12/the-sheik-of-de-longpre-park/

Valentino's sudden death at 31 from a ruptured ulcer caused worldwide hysteria, several suicides, and riots at his funeral. These same crowds of women haunted the Villa Valentino in Whitley Heights for many years.   Even after Tom Lyle bought the Villa Valentino, he had to keep grieving women at bay.

Read more about the Villa Valentino in The Maybelline Story and the Spirited Family Dynasty Behind It.

Maybelline's Super Star Models, during the Golden Age of Hollywood

Maybelline was synonymous with Hollywood Glamour in the 1930s.


Before and After Maybelline ad, with Paulette Goddard.
Carole Lombard, one of Tom Lyle's favorites.
Betty Grable, Maybelline Star.
Paulette Goddard, a personal friend of T L Williams.

Gloria Swanson, a Maybelline model from the 1920s.

Jean Harlow, another Maybelline model, Tom Llye, helped groom.
Marion Valle' brought fashion and Maybelline together.

Maybelline box, in the 1930s.

Black and white Maybelline ads appeared in the gossip magazines.

Typical Maybelline ad found in Photoplay.
Tom Lyle Williams, with his son Tom Lyle Jr in 1934.


Read all about the Golden Age of Hollywood in The Maybelline Story and the Spirited Family Dynasty Behind It. 


Visit my Hilarious 1964 High School Blog...Saffrons Rule at http://saffronsrule.com/

Hilarious Old Hollywood Glamour at the Brown Derby in Beverly Hills, 1940...

Tom Lyle and his custom Packard Victoria

My 16 year father, Bill Williams along with his uncle Tom Lyle Williams and Emery Shaver, pulled up to the valet at the famous Brown Derby in Beverly Hills in TL's new 1940 Packard Victoria,





 just as Mae West and W.C. Fields pulled up in a flashy white Rolls Royce. 





West and Fields, dressed in full regalia for publicity shots, posed for 
photographers before entering the restaurant, while Tom Lyle and Bill turned in time to see Starstruck Emery slam into a pole and land flat on his rear.





To embarrassed to go back, they sauntered into the Derby, trying not to laugh and waited for Emery to pull himself together and meet them at  the booth.  It was a true W.C. Fields pratfall and one they never let 

Emery forget.




Tom Lyle and Emery at The Villa Valentino

Read more about Tom Lyle and Emery, during Old Hollywood's Glamorous Heyday, in The Maybelline Story and the Spirited Family Dynasty Behind It.