Showing posts with label Maybelline Plough merger 1967. Show all posts

MAYBE IT'S WORTH IT... MAYBE IT'S MAYBELLINE...Worth over 2 Billion today...L'Oreal Bought Maybelline for $660 Million in 1996 :

Cosmetics: The French company, already the industry's largest, would get a much bigger share of the U.S. market.

In 1967 Williams sold Maybelline to Plough, Inc. (merged withSchering-Plough) in Memphis, TN. As a result, the company moved from Chicago to Memphis. In 1975, the company moved again to Little Rock, AK. In 1990, Schering Plough sold Maybelline to New York investmentfirm Wasserstein Perella. In 1996 company headquarters moved to New York. “Maybe She’s Born With It” became Maybelline’s advertisingslogan in 1991. The company was purchased by L’Oreal in 1996 and now also sells lipsticks, nail polish, and foundations.

Maybelline was acquired by L'Oréal in 1996. Acquiring Maybelline gave L'Oreal access to mass markets in cosmetics.

L’Oreal also owns Garnier, Lancôme, Helena Rubinstein, BioMedic, Vichy, Biotherm, Shu Uemura, Kiehl’s, Soft Sheen-Carson, Redken, Matrix, Kerastase, Giorgio Armani, Inneov, Sanoflore, CCB Paris, Dermablend, The Body Shop, Skinceuticals, Ralph Lauren, La-Roche-Posay, and Yves Saint Laurent.

Today Maybelline New York is worth over two billion dollars. It's truly incredible how a little company that started out with a $500 loan in 1915, is still the number one cosmetic company in the world.

Wasserstein Perella paid $300 Million for Maybelline in 1990, replacing Linda Carter with Christy Turlington and adding the tag line, Maybe She's Born with it, Maybe it's Maybelline

In 1991, the company adopted its current advertising slogan,
"Maybe She's Born With It. Maybe It's Maybelline

Schering did not belong in the eye beauty business and the company found this out after abut ten years. Maybelline was sold to an independent buyer and could not be bought for years on any stock exchange. this independent buyer then decided to sell 51% on an IPO basis...independent public offering, and then this was was accomplished. Maybelline in the early 90's could be bought as a "pure play" on the "Big Board." Maybelline for the first time in history could be bought alone. A short number of years later, the company was bought out by L'Oreal, which is a French cosmetic manufacturer and this is where Maybelline stands today. (From a letter written by Rags Ragland Jr.)

Wasserstein Perella, updated the brand's image by replacing former Wonder Woman star Lynda Carter with model Christy Turlington,

Maybelline Whisked Away By New Suitor

By George Lazarus | June 8, 1990

Nearly in the blink of an eyelash, Schering-Plough Corp. has found a new buyer for its Maybelline operation. The new parent of Maybelline is Wasserstein Perella, one of the more prominent Manhattan wheeler-dealer firms, which plunked down $300 million for the Memphis-based cosmetics maker. That price is essentially the same as MBP Acquisition Corp., another investment group, agreed to in early April in cutting a deal for Maybelline, a firm with annual sales of about $300 million.http://articles.chicagotribune.com/keyword/wasserstein-perella/recent/5

In appreciation to Harris A. Neil Jr. for the newspaper clippings used on today's post.

Obituaries - Maybelline Founder Tom Lyle Williams 1896 - 1976 and Plough Inc. Founder, Abe Plough 1892 -1984.

As I march through the history of Maybelline's mergers and buyouts, I have to pause and acknowledge my great uncle, Tom Lyle Williams, founder of the Maybelline Company and Abe Plough, the man who bought Maybelline in 1967. Both men had similar backgrounds but two distinct ways of doing business. Tom Lyle Williams was all about loyality to his family and employees, while Abe Plough was all business, expansion and profit. They both served the Maybelline Company and my family profited greatly.

Maybelline's TOTAL LOOK, not just eyes any longer in 1975

If you haven't read my book The Maybelline Story, you can't appreciate the impact this merger had on the stock that all the Maybelline stockholders received at the sale of the Maybelline Company in 1967. Everyone's money doubled overnight and of course with that windfall came good and bad consequences. But enough of the drama, let's get back to business. Schering Plough moves the factory to Little Rock Arkansas and Maybelline get's a new look, with the New FRESH AND LOVELY, line of products in 1975.

Stay tuned tomorrow as the story continues.

MAYBELLINE COMMERCIAL'S ROCK THE 1970's

Original Quiz Kid Mary Ann Anderson

Mary Ann Anderson joined the Chicago's original Maybelline Company in 1964, soon after Ultra Lash Mascara was born. Up until that time, she worked for the agency that handled Maybelline's advertising account.... but when she was unexpectedly fired... Tom Lyle Williams, realized her talent and immediately hired her as Maybelline's advertising executive. The funny part of the story is... she still worked with the agency that fired her... however, now as their, boss so to speak. After the Maybelline-Plough merger, Mary Ann moved to Memphis with Plough and held her position as Vice President of Advertising.

Mary Ann Anderson views prospective Television commercials

Stay tuned tomorrow when Plough becomes
Schering-Plough and moves to Little Rock Arkansas.

My great uncle, Tom Lyle Williams with my father,
Bill Williams looking at a display of Blooming Colors
and False Eyelashes in 1973. Sent to TL from
Abe Plough, from the new factory in Memphis.

Maybelline get's a FACE LIFT to attract exploding youth market and stockholders rejoice.

As disappointed as Tom Lyle Williams and his devoted employees were that the Maybelline Company left Chicago and moved to Tennessee, Abe Plough had a method to his madness. Plough production and distribution finally got the bugs worked out by 1969 and Maybelline went into full swing... Profits sky rocked and my family's stock doubled.

Maybelline Ad -1969

Great Lash was born in 1971

Blooming Colors introduced in 1972

Maybelline introduces face make up in 1977

1977 Maybelline Commercial Introduces KISSING STICKS

And who better to take over the growing youth market's desire for more, more, more products and sparkling ads, but Chicago's original Maybelline Company Executive Mary Ann Anderson....Stay tuned as her story unfolds tomorrow.

PRE-MERGER

Thomas Lyle Williams Pr. & Tr.

Thomas L Williams Jr Exec VP & Sec

John W Cole VP Pur

Harold W Ragland VP Sales

Harris A Neil Jr Prod

Mary Ann Anderson Adv

POST-MERGER

Abe Plough Pr

Harry B Solmson Exec VP

R Lee Jenkins VP

John W Cole VP Pur

Herbert H Bunchman Sec

Sam B Hollis Tr