The original MAD MEN... came out of the Maybelline Co.,

My great uncle Tom Lyle Williams coined the word ULTRA LASH and brought out the first tube of Maybelline with a Duo-Taper brush, in 1964.  

It was all about advertising and Tom Lyle, was an advertising genius. This is also the era, when AMC's TV show, giant, Don Draper, of Mad Men, ruled the
advertising industry on the East Coast.

Maybelline, Mad Men... Tom Lyle Williams, 1964.

TV Show, Mad Men's, Don Draper, 1964.

                                        Season Five, cast of Mad Men.

While the Advertising industry was manipulating the

All American image, I was a Junior, at Culver City, High School... totally involved with my girls club,

SAFFRONS, in 1964. 

I became very popular, having a blue and white,

1957 Chevrolet Belair 4 dr Sedan, Hot Rod, Muscle car,

and a house with a swimming pool. 

My best friend Pearl Peskin and I were what you called Beach Bunnies, when Surfers Ruled the West Coast Beaches, in the 1965.  You could see us cruising down to Playa Del Rey, in my 57 Belair, with a car full of Saffrons... cruising for parties on the weekends... or spending 2 hours... everyday... to look model perfect.
I never went in the ocean... just basked in the sun, all day long, while adjusting my tan line.

So that's what I was doing, in 1964 and 65, while my great uncle, Tom Lyle Williams, was creating beautiful Maybelline advertisements... that brought teenage girl's, like me,  into the dime stores to buy ULTRA LASH...


Watch Mad Men this Sunday on AMC at 9:00 EST.  And... pick up a copy of my book, The Maybelline Story, if you're curious to know more about my life in the 1960's.

Also, tomorrow my cousin Chuck Williams, aka, BB1 and my sister Donna and I will be at last visiting our great uncle, Tom Lyle Williams, 1940, Packard Victoria, so stay tuned this weekend for fun pictures and videos.

Maybelline Brand-merchandising in the 1930's, is common place today.

Maybelline products, mounted on a card, and placed on display racks, for easy accessibility, was the brain child of Maybelline's marketing man, Rags Ragland, in 1935.

What we consider common merchandising today, actually began at the Maybelline Company, as a way to display their products and gain more attention.

Vintage Maybelline eye-shadow, placed on a card in 1935.

Today when we go to a store, all Brands are displayed this way, but 80 years ago, products were haphazardly thrown on a shelf, causing, great frustration, for the consumer and the sales team.

Carded merchandise extended the promotional impact of Maybelline, increased impulse buying, attracted customer's attention,organized products, enhanced shoppability and drove sales, to a higher bottom line. 

By the 1950's and 60's, all beauty products were carded and set on free-standing, twirling racks, also the brainchild of Maybelline's Rag's Ragland.

 By 1964,  ULTRA LASH MASCARA, was  born, taking the place of Maybelline's first wand mascara,  MAGIC MASCARA.  Some of you might remember buying a carded Maybelline ULTRA LASH,  for 69 cents. 
                             Those were the day's..

 Before ULTRA LASH,  the little red box, with a black cake of Maybelline, or this Maybelline cream mascara, was the only choice available to ladies.

This is what a 1950's, make-up bag was filled with, when Maybelline was advertised television for the first time and no longer a little mail order business, advertised in the classifieds. 


Maybelline has remained a Giant in the cosmetic field, as well The King, of Advertising and Marketing.


Thank you for following the Maybelline Blog, tell your friends and be sure to get your copy of The Maybelline Story, you will love it !!!!

ULTRA LASH IS BORN IN 1964.



 

In 1964 Ultra Lash became the most popular mascara in the world.                                                                                                       

17 and coming into my own identity.

1964 was a turning point, as far as kids my age

were concerned, partly because the Beatles brought in such a huge English influence. 

My great uncle, Tom Lyle Williams, was concerned foreign markets targeting youth, might overtake Maybelline's position someday.              

Maybelline had controlled 75% of the eye beauty market for over 50 years, and was the only eye make up allowed behind the Iron Curtain, but without Emery, Unk Ile decided to sell the company.

                                                         

It would take years to find a buyer willing to pay the asking price, but he decided to put the word out.           

So what happened?  Well that would be giving away the Maybelline Story wouldn't it!!  Find out by ordering your copy today.