Maybelline founder Tom Lyle Williams

Showing posts with label vaultcars.com. Show all posts
Showing posts with label vaultcars.com. Show all posts

1940 PACKARD VICTORIA ART DECO HOOD ORNAMENT.


This gorgeous chrome Art Deco hood ornament was the piece de resistance on my great uncle Tom Lyle Williams, 1940 Packard Victoria..... symbolizing Maybelline out-powering the competition.....  Stay tuned for an article on the car written by Steve Snyder, of VAULT CARS, for the Antique Automobile Club of America .  




These Classic Roman Horses represented the power of Rome.  I was amazed to see how similar they are to Tom Lyle's hood ornament.



The power of ancient Rome was undefeated and so was Maybelline's power..... for nearly 100 years now.


The Roman Warrior on a Chariot.  Did Tom Lyle feel like this as the King of advertising during the 1940s?



The horse-head ornament on Tom Lyle's 1940 Packard.

IMAGE - The whole is greater than the sum of its parts. ....

Step into my world and cruise with me.
Packard's, Sexy Body Parts - Bumpers, Fenders, Headlights and Hood, equaled more than the sum of its parts, it equaled an emotional appeal that spelled image.

















































When it came to branding, Tom Lyle Williams Considered the image of .....

            The Maybelline  company..... 

including everything from advertising styles, stationery, company colours and even the car he chose to be seen in.  Because Image and style said it all.







Photographs by Chuck Williams aka BB1, founder and owner of REEEEEL CONVERTIBLES..... and deemed by Mike Love, as BB1.....The # 1 Beach Boy FAN.







                THE BEACH BOYS - I GET AROUND.


Be sure to see The Beach Boys on their 50 year Anniversary Tour this year. Click for dates.



THANK YOU TO STEVE SNYDER OF VAULT CLASSIC CARS FOR MAKING THIS PHOTO SHOOT POSSIBLE....


VINTAGE MAYBELLINE HISTORY DETECTIVES on the hunt for "What ever happened to TL's 1940 Packard Victoria.

Just like real life History Detectives, we set out to discover the truth about, what happened to the Packard Victoria, after it left our great uncle's hands in 1952.


Meeting the present day owner's, Bill and Jo Ellen Snyder and their son, Steve Snyder of VAULTCARS.....Chuck Williams aka BB1, Sharrie and Donna Williams, set out on a REEEEEL, Treasure Hunt..... that made all the pieces of the puzzle, at last, come together for us.
Bill Snyder, now in his 90's has been an avid Duisenberg and Packard collector for over 60 years and still owns his mother's, perfectly preserved, 1946 Packard.
Jo Ellen Snyder, is quite a collector of original moving art, herself, and has been a jewelry designer, for as long as her husband has been collecting 
Duisburg's and Packard's. 
The Snyder's home is a virtual museum of American memorabilia.....I asked Bill if he still collects....."no," he said, in a serious tone,  "we ran out of room"....  I looked around and there really wasn't a vacant spot to display one more item.....We all sat the the table and Steve brought out a giant file of records, for the the 1940 Packard Victoria...I remarked at how thick it was...and he looked straight at me and said..."This is only the tip of the iceberg."  That's a real historian
After studying all the records and pictures of the car, Steve Snyder and my cousin Chuck Williams aka BB1, owner of  REEEEEL CONVERTIBLES, proceeded to capture gorgeous photo's of the car.  Chuck was especially drawn to the Horse Head, hood ornament, claiming he had bookends that belonged to his grandfather, Noel J. Williams that were similar. 
Chuck believes the Horse Head, held special meaning for Tom Lyle and his brother Noel J....perhaps pertaining to Horsepower, and Maybelline outrunning the competition.
Here are the Horse Head bookends that Chuck inherited from his grandfather Noel James Williams, Vice President of the Maybelline Company from 1915 to 1951.
Chuck's reflection in the Packard's door, as he shoots a picture of my sister Donna and I pretending to cruise down Hollywood Blvd.  We wanted to recreate the feeling, of what it was like to drive in Old Hollywood, luxury, from the 1940's.
Steve Snyder captures Donna in the drivers seat, while I ride shotgun.  We have special feelings for this car, because our dad, Bill Williams, was just a kid when he and his uncle Tom Lyle, drove it to the homes of Hollywood's biggest stars, to collect their signatures on Maybelline Contracts.
So here I am ready to interview the Snyder's for my mini- documentary, about their 1940 Packard Victoria..... that once belonged to our great uncle, Tom Lyle Williams, founder and owner of the Maybelline Company.


Stay tuned this weekend, as I wrap up, Packard Victoria, week, on the Vintage Maybelline Docu-Blog..... featuring..... The Snyder's and The Williams and their history with this amazing American Classic.

Scroll down to view my interview, with Packard Historian, Steve Snyder.

Maybelline's spectacular one of a kind classic car.

Meeting with Packard historian, and owner of VAULT CARS,  Steve Snyder, was a real eye opener!!!


Steve brought out a thick folder, documenting the history of my great uncle, Tom Lyle Williams, Packard Victoria and gave us a history lesson that few car collectors ever hear.  But before all the fun began, I signed my book, The Maybelline Story, to his parents, Bill and Jo Ellen Snyder..... who also had priceless stories about this special car.




According to Steve's documentation, the Packard Victoria, was advertised for sale in 1952,  in Los Angeles, in a big photo ad in..... 



October 1952 Motor Trend,
                    the October issue if Motor Trend, for $2,900.



That sum would have purchased a brand new '52 Buick Super Convertible, so the 12 year old Packard was still mighty desirable at the time.




Next, It was shown in a color photo, in it's
 original cream color....



                                in Borgeson & Jaderquist's 1955 book,
                                "Sports and Classic Cars." 


January, 1955 Motor Trend.

                   In January 1955 Motor Trend ads,

                    had the car available for $1,200....





According to Steve, the car showed up in the February, 1966 issue of Hemmings Motor News, which was then quaintly organized into
 "Ford" and "Non-Ford" sections.


"It's an easy car to spot," Steve said, "since the combination of 1940 chassis with 148" wheelbase, Bohman and Schwartz Victoria bodywork..... 





and, Horse head, hood ornament and unique headlight bezels and parking lights identify this car."


Bill Snyder, (the owner since 1971,) had a conversation with Chris Bohman, who told him, "this was the only car on the 148' wheelbase, and the only Packard Victoria done by Bohman & Schwartz in 1940."


In 1971, the car turned up again...



 in Old Cars Weekely, in Kahoka, Missouri, and when Bill Snyder saw the ad, the rest was history.


According to Steve's father, Bill Snyder, there was

 one other Packard Victoria done by Bohman & Schwartz, but it's a 1941 model, on a shorter, 138" Chassis, and it has a different fender treatment and hood ornament.
Bill, Jo Ellen and Steve Snyder.

Stay tuned tomorrow,  for a taped interview with Steve Snyder, as he sits at the wheel of the Packard Victoria and tells the entire story.

Preview video of my day with Uncle Lyle's, 1940 Packard Victoria


Tom Lyle Williams, 1940, custom Packard Victoria, 

Tom Lyle with the 1940 Packard Victoria, at his Villa Valentino, in the Hollywood Hills.
Donna Williams.
               Sharrie, cousin Chuck Williams, aka BB1,
                      and my sister, Donna Williams
Chuck Williams, aka BB1, with Steve Snyder, owner of VAULTCARS,  (and, Bill and Jo Ellen Snyder's son,)
Owners of the Packard Victoria since 1971,
                            Bill and Jo Ellen Snyder.
Sharrie, Chuck, aka BB1, and Donna
Donna and I, cruising in the Packard.



Check out our ride in the Packard Victoria, convertible.

Click on video, than click again for a larger view.