HOW TO APPLY FALSE EYELASHES: EXPERT GUIDE ...Maybelline Original False Lashes 1968 to 2018

Maybelline False Lashes 1968

Maybelline False Lashes 2018

How to Apply Fake Lashes - 9 Expert Tips

How to Apply Fake Lashes - 9 Expert Tips

Trying to apply false eyelashes has never been the easiest task, especially when you’re just getting started. Many people forget to consider their eye shape before purchasing false eyelashes, leaving them in a bit of a pickle. But of course, how are you meant to know your ideal lash for your eye shape without trying them once or twice? How are you even meant to apply false lashes without ruining a couple of pairs in the process? Maybe it would just be easier to take a Flawless eyelash extension course and know how to professionally apply them instead.

Thankfully Flawless Lashes have created a 9 step infographic which can be found here, highlighting how to apply false eyelashes. The infographic can be found below and details 9 steps to ensure that you look your absolute best before heading out. A lot of the time, it comes down to preparation. Ensuring that you have a workstation that is clean and exceptionally well lit can make all the difference!

But which lashes should you go for? The eye shape bit can be a little tricky, we’ve usually found that those with rounded eye shapes suit a shorter lash and a longer lash is best suited for a hooded eye shape. In saying that, we’d suggest purchasing a few varieties and seeing which set you feel most comfortable in.

Another common mistake is attaching the eyelash quickly after applying the eyelash glue. Timing here is critical. You want to ensure that the glue is tacky before applying otherwise it will smudge outside of the lash band. This will come with experience though!

Applying false lashes doesn’t need to be a chore, but it does take practice. I guess this just means more opportunities to wear them out and look your absolute best. Follow the 9 steps below in the infographic and you’ll have natural looking falsies in no time.

[INFOGRAPHIC]  https://flawlesslashesbyloreta.com/blogs/news/how-to-apply-false-eyelashes-infographic

Complete Step-by-Step Expert Guide to Applying False Eyelashes:

Maybelline's generous gift to all it's employees received absolutely no notice or media attention.

7. THE GIFT

 By Harris A. Neil Jr.

Tom Lyle Williams at his
 home in Bel Air California,
  May, 1968 click to enlarge

On a Saturday in late May, 1968 all eligible Maybelline employees received a letter by registered mail with an announcement—and a check. The announcement was in a letter signed by T. L., and routed through the First National Bank of Chicago, Trust Department.  “It outlined an employee gift that T. L. had put together, whereby each employee would receive a gift of $1000 tax free for each year of employment, from date of hire to December 31, 1967.”

The first year was not in the count, possibly to consider the recent influx of new people in the Plough era. So the count began one year after a person’s date of hire and ended on January 31, 1967.  In further detail, the announcement explained that, under current IRS Regulations, there was a limit of $3000 allowed to both parties tax free, so the total gift, if large enough, would be divided into annual installments of $3000 each. The first check, as large as $3000, was included with the announcement as the first or total payment, depending on eligibility.

That Monday morning the joy was everywhere, people cried and hugged each other, and it was hard to get any work done. Over a short time the word got out to the Plough group as they visited Chicago, and their reaction was one of “sour grapes.” They already expressed views that we were overpaid as a group, and now this! That didn't dampen our collective joy; it was something they’d just have to get over.

It’s hard to relate the impact of this gift across the Maybelline work group. The amount, $1000 for each year of service, applied to every employ without regard to pay level or position with the company. Thus, you could say that it helped the lower-placed person more than a more advanced supervisor or manager. Also, there was no upper eligibility as to time of employment, so a more veteran employee was in for a larger share. In the extreme, I believe this

meant that the longest-serving employee came in for around $33,000, in equal payments of $3000 annually with a final finishing payment to cover all eligible time.

How much was this gift worth, in total? I have no idea, except that it ran into many thousands of dollars. Despite the magnitude of T. L.’s generosity, the gift got absolutely no notice. It escaped media attention, which was very much T. L.’s nature, and the way he would want it.

Almost more than the monetary value of the gift, it gave every person receiving it a big morale boost right when they needed it. Soon enough, the company would be moved physically, first to Memphis then to North Little Rock, Arkansas. To my knowledge, only two people from the “Old Maybelline” group made it to North Little Rock. It was over.  

Stay tuned tomorrow as Harris A. Niel Jr. continues...

Maybelline money made dreams come true for everyone in 1968.

The Transformation began in 1968, as the families took on  new lifestyles, matching dreams that were now reality..

My father Bill Williams was 44 when Maybelline sold, and by the time he reached his 45 Birthday, he was in full swing of making his dreams come true.  Here he is on his 45th Birtday, with my sister Billee on her 13th Birthday and our grandfather, Andy Mac Donald, on his 78th, in Nov, 1968.

The first thing my dad wanted was a 48 foot yacht, a house on the water in Newport Beach California and a whole new identity, "Captain Bill of Lido Isle."

My dad, Captain Bill, standing outside his mother's apartment on Lido Isle, looking at the bay in 1969.

A natural builder and designer my dad bought a double lot on Lido Isle in 1968, tore down the old home, built two matching homes, one for us on the right, and one to sell.  He was now a millionaire, builder, captain, and prey for every gold digger in Newport Beach.   

Too handsome and too young to have so much money in a time when most people on Lido had earned their money and were much older.  This new breed of new money was looked down on, and boy did we stand out in 1969 with new cars, flashy clothes and parties all the time. 

Evelyn Williams, my Nana, at 67, soon after she got her check in the mail from the sale of the Maybelline Company.    

The phone rang in our house, as we too, were looking at the figure on the check that had just come in the mail.  "I'm a millionaire," she screamed on the phone, "can you believe it."

Noel and Jean Williams celebrated the good news by flying to Maui, Hawaii and buying a condo on the water in Lahaina.  When Jean saw the check the day it came in the mail, she ran down the hallway of their home in Encino, California, screaming,  "I'm rich!!!" 

Read more about the Hay-Day that took place in the family after Tom Lyle sold the Maybelline Company and changed every one's lives, in The Maybelline Story and don't forget to check out www.maybellinestory.com for a signed copy from me.  Thanks for telling your friends to check into the Maybelline Blog.

The Millionaires next door, with Maybelline money.

After 53 years of building the Maybelline Company, Tom Lyle sells to Plough Inc. and divides the profits among his family. 

Tom Lyle in the middle with his niece Marilyn (Williams-Haines), her husband John Gary and three of their 6 kids, Bobby, Lori and Cindy in Bel Air, 1968.

We all received an unexpected check in the mail that   changed our lives overnight.  It was like winning the lottery.  We were now millionaires and though

 Tom Lyle asked that the money be preserved

 for future generations in safe investments, the race

 was on to create extravagant lifestyles.  We were rich

 in a time when money was worth something and luxuries could be bought at uninflated prices.  So the estates, cars, yachts, jewelry, clothes, that would be untouchable at today's prices were attainable

 45 years ago.                   

The fun of it was, there was no competition or

jealousy within the families, because we were all equally wealthy and and able to do most anything we wanted. 

If you're curious to know what we did, you'll have to read The Maybelline Story and the Spirited Family Dynasty Behind It.  Buy a signed copy at http://www.maybellinestory.com/.