Maybelline founder Tom Lyle Williams

Showing posts with label Maybelline Company. Show all posts
Showing posts with label Maybelline Company. Show all posts

Vintage 1952 Maybelline Company Christmas Card from owner, Tom Lyle Williams

Merry Christmas to all my friends around the World.







Tom Lyle Williams was Unk Ile to the family and never failed to remember every single one of his siblings, their children and their children's children on Christmas.  My sisters, brother and I, and all our cousins couldn't wait for our shiny $10.00 bill inside a money-card, that said Merry Christmas, Lots of love from Unk Ile.


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Sharrie Williams, Author

and Maybelline Family Member

Happy Holidays!
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A perfect gift for all readers who love TRUE STORIES full of love, glamour, beauty, power and family dynasties, set in a glorious vintage era.  Includes vintage photos and classic Maybelline ads, featuring some of Hollywood's most stunningly gorgeous leading ladies...

Enjoy!
 Sharrie Williams, Author

http://sharriewilliamsauthor.com/booksample/

Vintage 1952 Christmas Card from the Maybelline Company and Tom Lyle Williams

 Merry Christmas to all my friends around the World.






Tom Lyle Williams was Unk Ile to the family and never failed to remember every single one of his siblings, their children and their children's children on Christmas.  My sisters, brother and I, and all our cousins couldn't wait for our shiny $10.00 bill inside a money-card, that said Merry Christmas, Lots of love from Unk Ile.

Be sure to visit my Hilarious Saffron Rule Blog at 

http://saffronsrule.com/

Starting off with a $500 loan, today Maybelline thrives as a billion-dollar Icon, the world’s largest cosmetic brand.


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I am so sorry I bought this book before knowing you would sign a copy. I LOVED the book! Excellent writing and fantastic descriptions of your family's personalities. I sure wish I had met your grandma before her tragic death... Thanks so much for writing this! Anastasia Rose




The Maybelline Story starts almost a century ago and takes you though the interesting life of founder Tom Lyle Williams and his fascinating family as he climbs his way to achieving the all American dream. Cross country it will take you from Chicago to Hollywood, mingling with the who's who in each era and location. Read how a fluke turned into a simple product, and how it turned into an international sensation and empire. Follow their lives and families lives for almost 80 years.        




The Maybelline Story is one that has left a lasting impression upon America, yet not many realize just how vital a role the cosmetic brand has played in shaping idealism today.  The obsession with perfection is widely seen throughout Hollywood, as it was nearly 100 years ago.  However, the obsession at that time did not reach the rest of society as it has today.  Early cosmetic developers, such as founder Tom Lyle Williams of the Maybelline Co. brought cosmetics to the everyday woman, pushing the idea that every woman, young and old, regardless of class, can obtain glamour and beauty with a simple swish of the eyes.  That’s where Maybelline got its start.  Developed in a time where women were breaking away from being modest and obedient housewives, and starting to seek their right as legal voters and equals in society.






The story captivates all audiences by its incredible survival through economic, social, and personal turmoil.  The Maybelline Story takes you on a journey through 20th century America, and
into the 21st century where Maybelline thrives as a billion-dollar Icon, the world’s largest cosmetic brand.  

Tom Lyle did his best taking over being "dad," while running his growing Maybelline Company.




Tom Lyle  enjoyed his time with his nephew, swimming in The Villa Valentino's Olympic-size pool, playing badminton, dropping dimes in the slot machine in the game room - decorated like the Hawaiian Islands,


or listening to Bing Crosby sing Sweet Leilani, from the film Waikiki Wedding.  When Unk Ile was busy Bill  listened to  The Green Hornet, - Fibber McGee and Molly and curled up on the sofa till he fell asleep.


For Christmas that year Tom Lyle had the Villa decorated  with a 15 foot tree and strung colored lights on some of the trees surrounding the The Villa.



They were a family now, Bill, Evelyn and Tom Lyle and on Dec. 21, when the premier of Walt Disney’s first feature length animated film, Snow White and the Seven Dwarfs came out, Unk Ile drove them to the Cathay Circle theater is Los Angles, to see it, with dinner at Brown Derby afterwards.

On Christmas Day Unk Ile brought out a little basket with a beautiful Cocker Spaniel puppy in it, named "Lady."   Bill finally got his wish - a dog of his own. 

Be sure to visit my new Blog, Saffrons Rule at http://saffronsrule.com/

Buy my book at http://www.maybellinebook.com/p/buy-my-book.html

A Stunning American Treasure Filled with Nostalgia, History and Marketing Expertise


1933 Maybelline Ad.

Maybelline founder, (1915,) Tom Lyle Williams, believed a woman’s greatest asset was her ability to capture a man’s imagination through her expressive eyes.


By the 1920's women were expressing their creativity through fashion, music, dance, modern art and writing. The film industry was exploding with new found glamour and Super Stars were born. The launch of radio in 1922 as well as newspapers, fashion and movie magazines.  Maybelline, advertised with full page glossy ads, using Hollywood Movie Queens.  the 1930's Maybelline was a household name. Women wanted beauty and Maybelline gave them beautiful eyes and the allure and confidence that went with them.

Empowered for the first time since the Victorian era, women discovered a passion for imitating stars who exuded sex appeal on the screen.

Maybelline provided an inexpensive eye beautifier that enhanced a woman's sex-appeal while movies mirrored  celluloid forgeries professing  nonconformity with old world standards.  As Movie stars became models for America's changing values, Tom Lyle threw Maybelline in the dime stores in 1933 and as little cosmetic companies fell by the wayside or were bought out by Maybelline, The Maybelline Company went on to be the undisputed giant in its field during the Great Depression.



Obituaries - Maybelline Founder Tom Lyle Williams 1896 - 1976 and Plough Inc. Founder, Abe Plough 1892 -1984.

As I march through the history of Maybelline's mergers and buyouts, I have to pause and acknowledge my great uncle, Tom Lyle Williams, founder of the Maybelline Company and Abe Plough, the man who bought Maybelline in 1967.  Both men had similar backgrounds  but two distinct ways of doing business.  Tom Lyle Williams was all about loyality to his family and employees, while Abe Plough was all business, expansion and profit.  They both served the Maybelline Company and my family profited greatly.










The new face of Maybelline in 1967 - Abe Plough


 Abe Plough built a business empire, (Plough Inc.)
  which included drugs, cosmetics, (Maybelline) and St. Joseph’s Aspirin.  His company merged with Schering in 1971, forming one of the largest drug companies in the world, (Schering Plough.)

 It was during the Schering Plough era that Great Lash was born and is still the number 1 mascara in the world.

Here are the original letters between Abe Plough and his new employees at the Maybelline Company, after the Maybelline - Plough merger.

Letters most graciously given to me by Maybelline Executive
Harris A. Neil Jr.





















 As a teenager, Abe Plough was drawn to the drug business, working in a local drug store.  In 1908, he started the Plough Chemical Company in a room above his father’s store.  Plough created an antiseptic healing oil that he claimed was “a sure cure for any ill of man or beast.”  From this modest beginning, Plough built a business empire.

Stay tuned tomorrow for more letters and newspaper clippings from  "Maybelline Chicago, 1915 -1968"
By Harris A. Neil Jr.

In 1967 the effectual buyout of the Maybelline company was $132.3M! - That would be $923,076,923.08 today.


Harris A. Neil  Jr. yearbook
 picture 1952, Michigan State
This week I will be posting the original newspaper articles and letters explaining the Merger between Maybelline and Plough Inc., (most graciously given to me by Maybelline Executive Harris A. Neil Jr.)  I can assure you that Business or History Students will appreciate the magnitude of these documents.  Stay tuned as this incredible merger unfolds through priceless communications between 1968 through 1989.


Letter to Maybelline Co. Employees from Tom Lyle Williams Jr., dated October 6, 1967





Article in the Chicago Tribune, Dated Saturday, Oct. 7, 1967.

 MAYBELLINE and PLOUGH AGREE TO MERGER PLAN

 102.3 Million  


Article in the Wall Street Journal October 6, 1967

Plough was quickly and shrewdly chosen as the suitor:  They offered a minimum of  $100M  and there was a period of grace, whereupon the stock would float, then a specific day, which was 2/28/68 that the Plough stock price would be "pegged" for the official exchange.  On 2/28/68 the price of Plough had rallied so dramatically that the effectual buyout of the Maybelline company was now $132.3M!  Yes, it was leverage that caused this!  Demand plus fewer shares caused a stock breakout, which is a scenario seen on Wall Street each day.

$132,000,000 of 1967 dollars would be worth: $923,076,923.08 in 2013



Stay tuned tomorrow as the drama unfolds in letters from Abe Plough to his new employees at Maybelline.





Maybelline founder, Tom Lyle Williams regrets not bringing in the next generation to protect the Company, like Estee' Lauder did with her family

Alan A. Ragland
 and Sharrie Willilams
Excerpted from a letter from Alan A. Ragland, (Rags Ragland's son.)  Alan also wrote the preface for The Maybelline Story and the Spirited Family Dynasty Behind It. Copyrighted 2010, Bettie Youngs Books.


The Maybelline Company was acquired by Plough, Inc. effective 2/28/68.  Negotiations were currently going on with American Cyanamid, Revlon, and Kimberly Clark.  Rags Ragland, The Marketing genius Tom Lyle hired in in 1933, had owned Plough stock and was the unique influence in recommending Plough as a suitor to the Maybelline Co.  Ragland's reasoning was that he knew that Plough was in a solid enough position to buy the Maybelline and also due to the leverage factor, he knew that Plough would be a preferred candidate.  Plough was in a far superior leveraged condition in that the company had much fewer shares outstanding.


During the 11th hour of negotiations, Ragland suggested to Tom Lyle's son Tom Jr., that Maybelline include Plough in the bidding:  Tom's initial reaction was "Rags, they do not have the money"... Ragland's response was, "Yes, they do Tom. I know their circumstances, as I have been a stockholder for years and know they are cash heavy."  Tom called Abe Plough and the next day Abe Plough and Lanny Smith flew up with their executive staff in their private jet from Memphis to talk to Maybelline in Chicago ... post haste!


Plough was quickly and shrewdly chosen as the suitor:  They offered a minimum of  $100M  and there was a period of grace, whereupon the stock would float, then a specific day, which was 2/28/68 that the Plough stock price would be "pegged" for the official exchange.  On 2/28/68 the price of Plough had rallied so dramatically that the effectual buyout of the Maybelline company was now $132.3M!  Yes, it was leverage that caused this!  Demand plus fewer shares caused a stock breakout, which is a scenario seen on Wall Street each day.


In 1973 Schering, the 2nd largest pharmaceutical company in the world and Plough merged.  Each of the stockholder's received 1.32 shares of Schering for every share of of Plough that they had owned.




Excerpt from a letter written by Tom Lyle to Rags Ragland in Dec. of 1967 when Maybelline was sold to Plough Inc. explaining why Tom Lyle sold the company and his sadness in not preparing the younger generation of the family to carry on after him.







I will be posting the letters from Harris A. Neil next week so stay tuned for more priceless Maybelline History.

"What made Maybelline a Giant in it's Field" Interview with Maybelline Executive Harris A Neil Jr. Explaining growth and production strategies


 My name is Harris A. Neil Jr.  I worked at Maybelline  in Chicago from January, 1959 to August, 1968, a period of great growth and excitement in the history of the company. Among the wonderful people I had the privilege of working with were your cousin, Tom Lyle Williams Junior,  and Harold “Rags” Ragland. I was very much their junior, 28 years old when I started in 1959. The math tells you that I’m now 82. 

 As Production Manager, in a highly marketing-oriented company, I would like to explain the packaging program, as it came down during those years of growth and new product rollouts. The changes and improvements you mentioned in your book, finally resulted in a whole new look and methodology, and kept our production floor plenty busy.

 I would also like to explain the outside vendor program, which people nowadays call “supply chain management” or simply “logistics.” That involved both packaging and product components, which became more of a tightrope act as volume and product increases pushed us forward. It was even more exciting because we only had a finite amount of floor space for warehousing and production.

     I want to comment on the Maybelline management style and interactions as I saw them from my “worm’s-eye” view. I still remember it well, and learned as I moved on in life that it was unique, but it was I think bewildering to the Plough group who did things very differently.


     And yes, I want to give my thoughts on the Plough merger, as it was announced and as I lived through it for the ten months I remained with Maybelline afterward. It became a different company immediately without Tom Jr., Rags and Dorothy Molander. That topic alone is one that maybe will make this story worthwhile all by itself. Also, and only in this subject area, we’ll have to discuss some negative events, but they happened and we’ll face them head on.

     Then there’s T. L.’s gift to his long-time employees. I couldn't find the letter outlining the details of the gift, but I clearly remember the basics, and can give you a pretty fair idea of the scope and impact of this wonderful gesture on his part. 






1. A SHAKY START

It all began in one day in January, 1959, when I received a phone call from an employment agency on the north side of Chicago, where I lived in a bachelor pad with three other friends. I had registered with that agency earlier, part of a job search that I’d been on for weeks, going back to late 1958.

The nameless voice on the phone asked if I was available to talk to a local company about an opening they had in “inventory control.”

I said yes, and he set me up for an interview at the Maybelline Company, a mile up the street from our apartment. I got there at the scheduled time, to meet a Mr. John Cole. The street address was 5900 North Ridge Avenue, and as I entered the building I saw a large sign proclaiming

MAYBELLINE
World’s Largest-Selling Eye Beauty Aids

It wasn’t too late to chicken out, but I swallowed hard and opened the swinging door and walked in. After all, I was so broke I couldn’t even afford gas for my ’53 Ford, among other things.

John Cole couldn’t have been more gracious. He was older than me by ten years or so, a trim and friendly man. He gave me a brief rundown on the company and the job in question, and politely asked me about my background and experience. After that exchange I guess he thought we could go to the next step, and made a call to a Mr. Tom Williams.
That cleared us to walk down the hall to another, larger office. I met Mr. Williams and we continued the interview, the upshot of which was a job offer. John offered a starting salary of $5,500 per year, with annual raises to be discussed on each anniversary. The company would also reimburse my employment agency fee, about $300, after 90 days on the job. I accepted, and we agreed that I would start on January 19. (Tom Lyle Williams Sr. Birthday.)

As I learned very quickly, John would be my boss and trainer. He functioned across all operating areas of the company, with heavy involvement in purchasing and supplier relations. Also, I learned that Mr. Williams was the son of the company founder, T. L. Williams. At that time and for years afterward, I heard the elder Mr. Williams referred to only as “T. L.”

John needed me to help him with the heavy detail in keeping the inventory balanced. In turn, this function required heavy contact with the wide range of packaging and product suppliers, located literally across the country at that time. This would relieve John to concentrate on his many other responsibilities, both external and internal.

That was the thinking and high hopes as we began. No luck. Things began to unravel almost immediately because I had no direct experience in that kind of work and couldn’t avoid making an almost immediate mess of things. Of all things, Tom Williams saw the disaster shaping up, and stepped in personally. The main tool in daily inventory actions was a hand-posted weekly inventory report listing all Maybelline items, starting with the finished-goods quantity, followed by the quantities of all component parts that related to that item. Well, those numbers were supposed to shout for action if they were out of position, particularly if they were dangerously low. Shout? Those numbers just sat there on the report, and they all looked the same to me.

Okay, Tom and John could have fired me right then, but I guess they figured I was the bird in hand, and they’d be farther ahead if they could salvage me rather than starting over again. So Tom would get that weekly inventory report ahead of me, and leave me with an “action list,” hand written, with detailed instructions to call such-and-so and order this much material. While this burdened Tom with what I should be doing, it was something he had done in his earlier years with the company, and he was good at it.

Slowly, slowly, two things began to happen. The inventory began to resemble the profile that Tom wanted to see, and I began to understand what needed to be done without Tom’s time and attention. In my case I was like a newborn bear cub, coming into the world unable to see for the first part of his life, then slowly gaining vision and focus.

If Tom hadn't spent the time he did in this early phase of my Maybelline experience, this would be the end of the story. Both he and John had salvaged my job, and now I was out there in solo mode, thanks to them. In sum, that was a close one!


Stay tuned tomorrow.  I will be posting more of Harris A. Neil Jr.'s story everyday for the next four weeks.  If you are interested in business, marketing and production, you won't want to miss the inside workings of a Mega-Company from the man who was there and saw it all unfold everyday.