Maybelline targeted the average housewife in the 1950's.

Maybelline in the 1950's may have represented fashion, glamour and style, but it's target market was the average middle class lady shopping with her kids in the local drugstore.

Ladies, no mater what age or what era, wanted to

 be pretty and pretty meant having those Maybelline eyes. 

A typical young middle class American family out for    

dinner.  It just happens to be my dad, Donna, my mom with her new Italian hair cut and me in 1954.                 

In the 1950's every housewife had their favorite drugstore, in fact it was so important, that the travel guide New Horizons by Pan American Airways, listed  "American drugstores under world's capitals.  Maybelline became a household name and an American institution, because of housewives spending so much at the drugstore to look Vogue. 

Maybelline's Exotic Super Model, Hedy Lamarr 1945

Hedy Lamarr - known as the "Most Beautiful Woman in the World."  So naturally Tom Lyle chose her as one of his "Most Beautiful Maybelline Faces of the Decade."

Hedy Lamarr was was an Austrian-American actress known primarily for her extraordinary beauty and her celebrity in a film career as a major contract star of MGM's "Golden Age".

Exotic and liberated Hedy Lamarr was known as the ultimate Pin Up Girl during World War 11.  Maybelline used her image to target the 30 somethings rather than the teen market where up coming starlets ruled the day.  Tom Lyle targeted every aspect of the female market during the decades but none were more prosperous then the mature woman until the Baby Boom came of age in the 1960's. 

Hedy Lamar video. click here.

More Maybelline Super Stars during the 1940's next week...  also you can but the Maybelline Story and lean more about Tom Lyle's genius for advertising and marketing in The Maybelline Story.  Buy a copy from Amazon for a greatly reduced price today, you will love it.