1924 and 1925 fashion, from The Maybelline Story.

Vintage Maybelline Fashion Week, from Chicago, in 1924 and 1925, from The Maybelline Story and the Spirited Family Dynasty Behind It. 

1925 and 1925 fashion, featured a dropped waist, longer skirt lengths, straight tunic bodice, with a Grecian or Oriental influence.  Clothes were less structured than before and moved fashion firmly into the twentieth century.

My grandmother, Evelyn's, Sister, Verona (Boecher,) Stroh, seen here with her new baby, Billy Stroh, wears a chic, fashionable ensemble, ideal for a new mother married to a young successful businessman in 1924.

Verona (Boecher) Stroh with her husband, Charlie, and baby Billy, pose, as a stunningly well dressed couple in Chicago, outside their new home, being built in 1924.  Verona, never even went to the mailbox, without her Maybelline, earrings and...

 fashionable attire... her entire life.

My grandmother, Evelyn's sister Bunny (Boecher,) Cotter, was the sporty dresser among the three girls, and loved being seen in the latest Vogue fashion for every season.

1925 fashion for the average woman, (meaning - not a Flapper,) still appeared modest in length, but was usually accessorised and wrapped in fur.

Here are my grandparents, Preston and Evelyn (Boecher,) Williams in 1925.  Nana is wrapped in a fur coat, while Grandpa Preston, dressed to the teeth, looks like a High-Fashion, model.  Can you imagine young people in today's world taking the time and effort to look this stunning in their daily lives.  Nana was always a fashion plate, even in her late 70's, and Grampa Preston, modeled for Lord and Taylor after WW1. 

Bunny (Boecher,) Cotter, with her new husband Harold, in 1925, looks elegant, in a fur coat, with a fur collar.   Stay tuned this week for Bunny in a bathing suit, riding attire and dressed for driving in fast cars.

Verona (Boecher,) Stroh and Bunny (Boecher,) Cotter, always ahead of the fashion curve, inch their skirt's up, as 1926, approaches. 

Want to know what was going on in Chicago, as the Boecher Sister's, pose for the camera?  It all unfolds beautifully in my book, The Maybelline Story.  The blog is a nice complement to the book, for those who want to see more of my family, as they live their lives throughout the pages of my book. Get your copy today.

    Vintage Fashion week to be continued:   

VINTAGE FASHION WEEK - on the Maybelline Blog

Fashion Week may be over, but I'm still reminded of how designers pulled some of their stunning creations, from the 1920s.  

Designers showed their 2012 creations last week.

Designer, Marc Jacobs added a splash of 1920s flavor to his collection at Fashion Week and this collection reminded me of my fashionable grandmother, Evelyn Boecher Williams, and her two sisters, Verona and Bunny.  

My great aunt, 19 year old Bunny Boecher, bobbed her hair, shortened her skirt and kicked up her heals after women got the vote...Prohibition was in full swing, the Jazz age exploded and "The Vamp" was born.

Maybelline mascara was available for girls, ready to hop on the band wagon and flirt with boys.

 Girls rolled up their skirts, rolled down their stockings and made up their eyes in rebellion of the Victorian age.

Tight fitting clothes gave way to loose fitting chemise dresses inching higher by 1922. 

By the Spring of 1922, aunt-Bunny wore eye make-up, lipstick, rough, earrings and a curled up Bob.

The Boucher Sister's, were never shy to say the least and caught onto the latest fad... including this new style bathing suit made for the brave fashionista.

All three sisters had beautiful legs and ready for any photo-op to show them off.

Fall of 1922 meant fur, fur and more fur in Chicago and Bunny and her sisters had a closet full.

The Bocher sisters were known as spoiled rotten daddy's girls, clothes horse's and born with a silver spoon in their mouth, around Chicago.  Here is my grandmother Evelyn, on the left with Verona and Bunny, wearing basic black accessorized from top to bottom.

 

While most young ladies were still wearing their skirts mid-calf, the Boucher sisters turned heads with their early Flapper silhouettes.

Compare Bunny's short skirt with the pictures of fashion in 1922, just click for images of ladies fashion.

My grandmother Evelyn and her sister's, Verona and Bunny, play a big part in my book, The Maybelline Story. I hope you'll buy a copy today.  I guarantee,  you won't be able to but it down.

Maybeline New York, getting hair and make up ready for Fashion Week.  Click on video.

Stay tuned for more Fashion Week tomorrow, as I take you through the 1920s with the Ladies from the, Maybelline Story.