The legacy is in good hands with Ms. Williams. She's a true storyteller and writes with passion and candor while bluntly sharing her own resolve to rise above her
Maybelline founder Tom Lyle Williams
Showing posts with label Maybelline. Show all posts
Showing posts with label Maybelline. Show all posts
The Maybelline Story reads like the best fiction but with real characters and plots that take us on a wild ride. REVIEW
The legacy is in good hands with Ms. Williams. She's a true storyteller and writes with passion and candor while bluntly sharing her own resolve to rise above her
Before Maybelline there was Lash-Brow-Ine.
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| "Before and After" ad for Lash-Brow-Ine, 1915. |
Proper English ladies of the nineteenth century considered make–up to be off-limits, the province of prostitutes whose penchant for cosmetics earned them the label “painted women.” Viewed as appropriate only for prostitutes and music-hall performers, make-up was so forbidden in Victorian society a man could divorce his wife for wearing it.
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| Directions inside a box of Lash-Brow-Ine, 1915. |
While the American colonies were under British rule, the use of white powder, rouge and lipstick was brisk. After the revolution, cosmetics became political. For example, an unpainted face was a sign of a good Republican. Women were expected to pinch their cheeks and bite their lips if they hoped to brighten their faces. Men enjoyed greater leeway. They could and did, dye and condition their hair, mustaches and sideburns, often with a touch-up dye for graying hair called Mascaro, from which Tom Later derived the word mascara.
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| Theda Bara as Cleopatra, in 1917 |
Interview with Glamourdaze - History of Mascara – Maybel Williams and The Maybelline Story
How many women in the world are aware that they owe a debt of gratitude to a young lady called Maybel Williams –
The resourceful girl had a flash of inspiration and burned a cork, mixed the ashes with some Vaseline and then applied it to what was left of her lashes. In an instant she resembled a Hollywood starlet! ‘Eureka!’ – mascara was born ! Not exactly of course. The art of dying lashes goes back to Cleopatra, but there was no removable cosmetic of this kind that a woman could buy over the counter
.
Her brother Tom along with his brother Noel took this idea and developed Lash Brow Line – the worlds first commercially available mascara.In 1916 he changed the name to Maybelline – named after – you guessed it – Maybel Williams! The name being a combination of Maybel and Vaseline !
1920-lash brow-ine—early-Maybelline product
Eugene Rimmel is also credited for producing the first petroleum jelly mix but the product that we all know and love today is without question down to the success of Maybelline. The story of Maybelline is not only one of glamor and success but of mystery and intrigue which until recently has remained untold. The big money did not actually come in to the family until the company was sold in 1967.
1930s Maybelline makeup ad
In 1978 came the mysterious murder of the original ‘Miss Maybelline’ – who died when her home was bombed. Maybelline heiress Sharrie Williams – Miss Maybelline’s grand-daughter and Tom and Maybels great niece – now tells the true story – and I can certainly say it has all the ingredients of a real dynasty drama in her book “The Maybelline Story” Sharrie has very kindly agreed to talk to Glamourdaze.
Sharrie , can you give us a quick synopsis of the Maybelline Story?
SW: The Maybelline Story traces the history of cosmetics in America and how one simple eye product caught the imagination of the public. Yet, unlike any other book about beauty, it reveals the never-before-told story of this man who invented mascara, Tom Lyle Williams (my great uncle)–a private figure who hid from the public because he was gay. To stay safe from the scrutiny of the press and government (which in the early thirties deemed mascara the “province of whores and homosexuals), Tom Lyle cloistered himself behind the gates of his Rudolph Valentino Villa and, with the help of his lifetime lover Emery, ran his empire from a distance. The deeper Tom Lyle went into hiding, the more his sister-in-law and ultra-ego Evelyn (my grandmother,) struggled her way to the spotlight. Attracted to bad boys, she married one–Tom Lyle’s playboy brother Preston (my grandfather). From that moment on, Evelyn used the Maybelline name–and later, its money–to reinvent herself from circus ballerina to flamboyant flapper, extravagant socialite to dinner theater star. Now, after nearly a century of silence, this true story celebrates the lives of a forgotten American hero–one man forced to remain behind a mask, and one woman whose hunger for beauty ultimately destroyed her. Spanning three generations, The Maybelline Story shows the hidden haunts of sudden fortune, and the tragedy that ensues when vanity lets loose. Finally, it speaks to women s’ decade-long desires–to be beautiful and be loved–and asks the question: At what price, beauty?
What is interesting is that the whole family became involved in Tom’s enterprise starting with your great uncle Noel along with your grandad Preston and grand aunt Eva! Did Mabel have anything to do with the business?
SW:Tom Lyle renamed his first eye beauty product Lash-Brow-Ine, to Maybelline in honor of his sister Mabel who gave him the idea for mascara, in 1915. She had burned her lashes and brows tried to make them grow back and look darker by mixing a concoction of Vaseline and ash from a burned cork in her hand and applying it to her brows and lashes. Tom Lyle took the idea to a chemist and Maybell Laboratories was born.
Your Grandmother Evelyn became the first Miss Maybelline ?
SW: My grandmother got that title when she opened a Dinner Theater in Hot Springs Arkansas in 1978. She promoted herself as Miss Maybelline “Last of the Red Hot Mama’s!” Her story ends in tragedy.
Evelyn Williams with her glamorous sisters Verona-and–Bunny-1922
What are your memories of visiting your grand uncle Tom as a young teenager ? I suppose there was lots of free make-up on the go !
SW: My favorite memory is driving all my best girlfriends up to his estate in Bel Air California, in my blue and white 1957 Chevy so we could get some samples of Maybelline for a raffle our Club was having. He not only gave us the raffle samples, he gave us a giant box of Maybelline products to split up between us. It was the most exciting thing that could happen to a bunch of 17 year old High School girls – a years supply of our favorite cosmetics for free!
Tom-Lyle-Williams—Maybelline-founder
Sharrie-Williams-with-Tom-Lyle–Maybelline-founder
As Maybelline took off with glamorous stars like Clara Bow lending their name to the brand – it must have been very exciting. Did your grandfather Preston and your great uncle Tom Lyle enjoy the trappings of Hollywood and all that went with it? It appears that while Preston partied – Tom kept his nose to the grind- stone and concentrated on developing Maybelline.
SW: Yes! Tom Lyle worked to build the brand using the biggest Stars in Hollywood to represent Maybelline and his brother, my grandfather Preston ran to Hollywood to hob nob with them. Especially with Clara Bow. However, it was also Preston who called his brother and said, “get out here, it’s Paradise.” Tom Lyle and his partner Emery flew to Hollywood and soon rented Clara Bow’s Beach House in the Malibu Colony. All very exciting in those days.
1920s Maybelline makeup
Clara-Bow-wears-Maybelline-mascara
Is it true that Tom bought and moved in to Rudolph Valentino’s old home?
SW: Yes! After Rudolph Valentino died in 1926, Tom Lyle and Emery rented Clara Bow’s beach house a couple of years, and then rented Valentino’s home in the Hollywood Hills for another couple of years. They loved the home so much that Tom Lyle bought it, had it remodeled and named it The Villa Valentino.
Tom must have been a true romantic because he remained with his life partner Emery for 50 years until he died !
SW: He and Emery met in Chicago when the Maybelline Company was just getting off the ground. Emery was in theater and very flamboyant, talented and brilliant. He helped Tom Lyle write the Maybelline ad’s that appeared in movie magazines. When they moved to Hollywood, Emery continued to write copy for Maybelline’s spectacular advertisements and remained by Tom Lyle’s side until his untimely death in 1964. They were devoted in life and are even entombed together in death.
Sharrie Williams Dad – Bill Williams as a boy with his mother Evelyn, his uncle Tom Lyle and Tom Lyle’s lifetime partner Emery Shave sitting on the running board of a 1934 Packard
In December of 1967 the company was sold and your father”s family came into considerable fortune. Did this affect your life?
Your grand mother Evelyn married again late in life and had her will changed. Did this cause much upset?
SW: My father, was raised by his mother Evelyn and his uncle Tom Lyle, after his father Preston died. When the Maybelline Company sold, my father inherited a fortune overnight and all of our lives changed. It was a blessing and a curse, having so much so soon and it went to my grandmother’s head. She was always beautiful even in her 70′s and when she got involved with a younger man and quickly married him, she took us all out of her will. It was a nightmare to say the least, but it forced me to finally grow up and develop myself into a real person. When I was young and so spoiled by my grandmother I never cared to do anything but shop and look beautiful. After her death I wanted to go back to school and write my book. It took many years, but in the end The Maybelline Story was told.
1940s Maybelline makeup ad.
The original Miss Maybelline – was your grandmother Evelyn whose famous quote was “Many a wreck is hid under a good paint job” .
Her story ends very tragically in an unsolved murder . Tell us what happened?
SW: She followed her new husband to Hot Springs Arkansas in 1974 and found out he and his ex-wife had plans to kill her and take all her money. She survived, but got mixed up with a business partner who exploited her in the Bible Belt. She opened her Hollywood Palace Dinner Theater and receive death threats. You have to read the book to find out what really happened to Miss Maybelline.
Now Sharrie – be honest – do you wear Maybelline cosmetics yourself ?
SW: After The Maybelline Company sold and we were so well off . I must admit I stopped buying Maybelline and instead bought Cosmetics from Neiman Marcus. One day in my 40′s I decided to try Great Lash again and was amazed at how good it was. I stopped using Estee Lauder mascara and started using Great Lash. It is still the one Mascara in my make-up bag today.
Are you still proud of today’s brand of Maybelline ?
SW: Oh definitely. Maybelline is still the number one Cosmetic brand in the world – and a Great Lash Mascara is sold every 1.7 seconds somewhere around the world. Maybelline New York is owned by L’Oreal today and has a tremendous advertising budget…..I must admit their commercials and print ads are spectacular. They also have a much larger line of products than the original Maybelline Company, which makes them appealing Globally. I’m proud that the little Maybelline Company that started off with a $500 loan almost 100 years ago, is a multi-billion dollar Corporation today. And to think that it all began with my great uncle, Tom Lyle Williams a 19 year old entrepreneur with a good idea.
If you want to read the story for yourself – treat yourself to The Maybelline Story.
Like her Nana Evelyn – Sharrie Williams herself was and remains a beautiful and glamorous woman, of whom Tom Lyle must have been justly proud, so we finish this post with a slight amendment to the following well known quote ” Maybe it’s Maybelline or maybe she was born with it !”
You can catch another excellent interview with Sharrie with Kay at Movie Star Makeover
Finally a vintage Maybelline TV ad on our Youtube channel. Enjoy! To view please go to...http://glamourdaze.com/2012/10/mascara-maybel-williams-and-the-maybelline-story.html
How many women in the world are aware that they owe a debt of gratitude to a young lady called Maybel Williams –
The resourceful girl had a flash of inspiration and burned a cork, mixed the ashes with some Vaseline and then applied it to what was left of her lashes. In an instant she resembled a Hollywood starlet! ‘Eureka!’ – mascara was born ! Not exactly of course. The art of dying lashes goes back to Cleopatra, but there was no removable cosmetic of this kind that a woman could buy over the counter
.
Her brother Tom along with his brother Noel took this idea and developed Lash Brow Line – the worlds first commercially available mascara.In 1916 he changed the name to Maybelline – named after – you guessed it – Maybel Williams! The name being a combination of Maybel and Vaseline !
Her brother Tom along with his brother Noel took this idea and developed Lash Brow Line – the worlds first commercially available mascara.In 1916 he changed the name to Maybelline – named after – you guessed it – Maybel Williams! The name being a combination of Maybel and Vaseline !
1920-lash brow-ine—early-Maybelline product
Eugene Rimmel is also credited for producing the first petroleum jelly mix but the product that we all know and love today is without question down to the success of Maybelline. The story of Maybelline is not only one of glamor and success but of mystery and intrigue which until recently has remained untold. The big money did not actually come in to the family until the company was sold in 1967.
1930s Maybelline makeup ad
In 1978 came the mysterious murder of the original ‘Miss Maybelline’ – who died when her home was bombed. Maybelline heiress Sharrie Williams – Miss Maybelline’s grand-daughter and Tom and Maybels great niece – now tells the true story – and I can certainly say it has all the ingredients of a real dynasty drama in her book “The Maybelline Story” Sharrie has very kindly agreed to talk to Glamourdaze.
Sharrie , can you give us a quick synopsis of the Maybelline Story?
SW: The Maybelline Story traces the history of cosmetics in America and how one simple eye product caught the imagination of the public. Yet, unlike any other book about beauty, it reveals the never-before-told story of this man who invented mascara, Tom Lyle Williams (my great uncle)–a private figure who hid from the public because he was gay. To stay safe from the scrutiny of the press and government (which in the early thirties deemed mascara the “province of whores and homosexuals), Tom Lyle cloistered himself behind the gates of his Rudolph Valentino Villa and, with the help of his lifetime lover Emery, ran his empire from a distance. The deeper Tom Lyle went into hiding, the more his sister-in-law and ultra-ego Evelyn (my grandmother,) struggled her way to the spotlight. Attracted to bad boys, she married one–Tom Lyle’s playboy brother Preston (my grandfather). From that moment on, Evelyn used the Maybelline name–and later, its money–to reinvent herself from circus ballerina to flamboyant flapper, extravagant socialite to dinner theater star. Now, after nearly a century of silence, this true story celebrates the lives of a forgotten American hero–one man forced to remain behind a mask, and one woman whose hunger for beauty ultimately destroyed her. Spanning three generations, The Maybelline Story shows the hidden haunts of sudden fortune, and the tragedy that ensues when vanity lets loose. Finally, it speaks to women s’ decade-long desires–to be beautiful and be loved–and asks the question: At what price, beauty?
What is interesting is that the whole family became involved in Tom’s enterprise starting with your great uncle Noel along with your grandad Preston and grand aunt Eva! Did Mabel have anything to do with the business?
SW:Tom Lyle renamed his first eye beauty product Lash-Brow-Ine, to Maybelline in honor of his sister Mabel who gave him the idea for mascara, in 1915. She had burned her lashes and brows tried to make them grow back and look darker by mixing a concoction of Vaseline and ash from a burned cork in her hand and applying it to her brows and lashes. Tom Lyle took the idea to a chemist and Maybell Laboratories was born.
Your Grandmother Evelyn became the first Miss Maybelline ?
SW: My grandmother got that title when she opened a Dinner Theater in Hot Springs Arkansas in 1978. She promoted herself as Miss Maybelline “Last of the Red Hot Mama’s!” Her story ends in tragedy.
Evelyn Williams with her glamorous sisters Verona-and–Bunny-1922
What are your memories of visiting your grand uncle Tom as a young teenager ? I suppose there was lots of free make-up on the go !
SW: My favorite memory is driving all my best girlfriends up to his estate in Bel Air California, in my blue and white 1957 Chevy so we could get some samples of Maybelline for a raffle our Club was having. He not only gave us the raffle samples, he gave us a giant box of Maybelline products to split up between us. It was the most exciting thing that could happen to a bunch of 17 year old High School girls – a years supply of our favorite cosmetics for free!
Tom-Lyle-Williams—Maybelline-founder
Sharrie-Williams-with-Tom-Lyle–Maybelline-founder
As Maybelline took off with glamorous stars like Clara Bow lending their name to the brand – it must have been very exciting. Did your grandfather Preston and your great uncle Tom Lyle enjoy the trappings of Hollywood and all that went with it? It appears that while Preston partied – Tom kept his nose to the grind- stone and concentrated on developing Maybelline.
SW: Yes! Tom Lyle worked to build the brand using the biggest Stars in Hollywood to represent Maybelline and his brother, my grandfather Preston ran to Hollywood to hob nob with them. Especially with Clara Bow. However, it was also Preston who called his brother and said, “get out here, it’s Paradise.” Tom Lyle and his partner Emery flew to Hollywood and soon rented Clara Bow’s Beach House in the Malibu Colony. All very exciting in those days.
1920s Maybelline makeup
Clara-Bow-wears-Maybelline-mascara
Is it true that Tom bought and moved in to Rudolph Valentino’s old home?
SW: Yes! After Rudolph Valentino died in 1926, Tom Lyle and Emery rented Clara Bow’s beach house a couple of years, and then rented Valentino’s home in the Hollywood Hills for another couple of years. They loved the home so much that Tom Lyle bought it, had it remodeled and named it The Villa Valentino.
Tom must have been a true romantic because he remained with his life partner Emery for 50 years until he died !
SW: He and Emery met in Chicago when the Maybelline Company was just getting off the ground. Emery was in theater and very flamboyant, talented and brilliant. He helped Tom Lyle write the Maybelline ad’s that appeared in movie magazines. When they moved to Hollywood, Emery continued to write copy for Maybelline’s spectacular advertisements and remained by Tom Lyle’s side until his untimely death in 1964. They were devoted in life and are even entombed together in death.
Sharrie Williams Dad – Bill Williams as a boy with his mother Evelyn, his uncle Tom Lyle and Tom Lyle’s lifetime partner Emery Shave sitting on the running board of a 1934 Packard
In December of 1967 the company was sold and your father”s family came into considerable fortune. Did this affect your life?
Your grand mother Evelyn married again late in life and had her will changed. Did this cause much upset?
Your grand mother Evelyn married again late in life and had her will changed. Did this cause much upset?
SW: My father, was raised by his mother Evelyn and his uncle Tom Lyle, after his father Preston died. When the Maybelline Company sold, my father inherited a fortune overnight and all of our lives changed. It was a blessing and a curse, having so much so soon and it went to my grandmother’s head. She was always beautiful even in her 70′s and when she got involved with a younger man and quickly married him, she took us all out of her will. It was a nightmare to say the least, but it forced me to finally grow up and develop myself into a real person. When I was young and so spoiled by my grandmother I never cared to do anything but shop and look beautiful. After her death I wanted to go back to school and write my book. It took many years, but in the end The Maybelline Story was told.
1940s Maybelline makeup ad.
The original Miss Maybelline – was your grandmother Evelyn whose famous quote was “Many a wreck is hid under a good paint job” .
Her story ends very tragically in an unsolved murder . Tell us what happened?
Her story ends very tragically in an unsolved murder . Tell us what happened?
SW: She followed her new husband to Hot Springs Arkansas in 1974 and found out he and his ex-wife had plans to kill her and take all her money. She survived, but got mixed up with a business partner who exploited her in the Bible Belt. She opened her Hollywood Palace Dinner Theater and receive death threats. You have to read the book to find out what really happened to Miss Maybelline.
Now Sharrie – be honest – do you wear Maybelline cosmetics yourself ?
SW: After The Maybelline Company sold and we were so well off . I must admit I stopped buying Maybelline and instead bought Cosmetics from Neiman Marcus. One day in my 40′s I decided to try Great Lash again and was amazed at how good it was. I stopped using Estee Lauder mascara and started using Great Lash. It is still the one Mascara in my make-up bag today.
Are you still proud of today’s brand of Maybelline ?
SW: Oh definitely. Maybelline is still the number one Cosmetic brand in the world – and a Great Lash Mascara is sold every 1.7 seconds somewhere around the world. Maybelline New York is owned by L’Oreal today and has a tremendous advertising budget…..I must admit their commercials and print ads are spectacular. They also have a much larger line of products than the original Maybelline Company, which makes them appealing Globally. I’m proud that the little Maybelline Company that started off with a $500 loan almost 100 years ago, is a multi-billion dollar Corporation today. And to think that it all began with my great uncle, Tom Lyle Williams a 19 year old entrepreneur with a good idea.
If you want to read the story for yourself – treat yourself to The Maybelline Story.
Like her Nana Evelyn – Sharrie Williams herself was and remains a beautiful and glamorous woman, of whom Tom Lyle must have been justly proud, so we finish this post with a slight amendment to the following well known quote ” Maybe it’s Maybelline or maybe she was born with it !”
Like her Nana Evelyn – Sharrie Williams herself was and remains a beautiful and glamorous woman, of whom Tom Lyle must have been justly proud, so we finish this post with a slight amendment to the following well known quote ” Maybe it’s Maybelline or maybe she was born with it !”
You can catch another excellent interview with Sharrie with Kay at Movie Star Makeover
Finally a vintage Maybelline TV ad on our Youtube channel. Enjoy! To view please go to...http://glamourdaze.com/2012/10/mascara-maybel-williams-and-the-maybelline-story.html
Maybelline was America's first Mascara, 1915. Eugene Rimmel's, European, mascaro, was a darkener for men's mustaches.
Let's Set the Record Straight
Given that ‘rimmel’ means mascara in Turkish, Farsi and several European languages, it is sometimes said that Eugene Rimmel [1820-1887] was the originator of mascara. However the product he made – called Water Cosmetique – was developed to be used on men’s moustaches not women’s eyelashes.
Cosmetics and Skin always has it right.....
Diane Penelope Blog
http://dianepenelope.com/mascara-worlds-popular-beauty-product/
In 1913 French chemist and perfumer Eugène Rimmel developed the first non-toxic lash paint for sale. That cake mascara (in a pan and brushed on) was created with a blend petroleum and black coal dust. The downside was that it was very messy and the texture inconsistent. Despite this, it was ridiculously popular across Europe. Rimmel in some countries still refers to mascara (like Hoover and Kleenex).
In 1917, Eugene Rimmel created the first packaged cosmetic mascara. Produced from a blend of petroleum and black coal dust, the history of mascara began with a cake mascara that although reformulated, is still found today.
I have to step in here and say, this is Maybelline's history, mistakenly printed under Rimmel. The picture on the box of Rimmel cake mascara is from the 1950s. Tom Lyle Williams with his sister Mabel Williams were the first to create a formula made of petroleum and black coal dust, in 1917. Rimmel was strictly a man's mustache darkener at the time Maybelline was founded in 1915.
 |
| Original Lash-BrowIne ad, placed in 1915, Photoplay movie magazine. Rimmel at the time was strictly a black goo for men. |
 |
| Lash-Brow Ine. became Maybelline in 1917 |
 |
| Maybelline cake mascara with Silent Film Star, Mildred Davis, 1917 |
College Optometrists blog https://www.college-
The eyes could be made to stand out by making the face paler, with make-up applied so thickly it was almost a mask. Indeed our word ‘mascara’ comes from the Italian word for mask, ‘maschera’. In 1834 the French-born perfumer Eugene Rimmel (1820-1887) moved to London and invented the first non-toxic commercial mascara.
Again, I want to point out what Rimmel formulated was strictly for a mans mustache, not for the use on eyelashes.
Vintage Dancer 1920's Makeup
https://vintagedancer.com/1920s/makeup-starts-the-cosmetics-industry/
Mascara was still in the development stages. It could be purchased in liquid, wax or cake form. If you wanted to try Maybelline’s mascara, the company was kind enough to include a brush, which had to be moistened with water before dipping in cake powder, along with a close-up photo of silent film star Mildred Davis for use as a reference.
Maybelline's digital marketing strategy is a far cry from founder Tom Lyle Williams, early advertising
When my great uncle, Tom Lyle Williams founded the Maybelline Company in 1915, he placed 1 1/2 inch ad in the Classified section of movie magazines, like "Photoplay," or the "Police Gazette". He also had a radio show called the Maybelline Hour, where he did live shows, often with members of the Maybelline family. Eventually he placed full page, glossy print ads in magazines and was the first cosmetic company to place commercials on television. Today Maybelline New York, uses digital marketing to focus people talking on their own social networks. However, Maybelline still uses Tom Lyle Williams original strategy of promoting beautiful images in his advertisements, causing people to talk about it with their friends and family.
Tom Lyle Williams genius in the 1920's through the 1960's was contracting Hollywood's biggest Stars to represent Maybelline. He never used his own face or promoted himself, like every other cosmetic mogul in the industry did. He did this to protect the Maybelline name and his family from public criticism, because he was gay and had a 50 year relationship with his lifetime partner, Emery Shaver. Today Maybelline's Celebrity partnerships to keep the talk going with their customers.
For example, Maybelline's collaboration with supermodel Gigi Hadid continues to generate news in fashion media. In addition to being featured in the brand's advertising campaign, Hadid partnered with Maybelline on a makeup collection. The buzzworthy model also devoted her personal Instagram — with 40 million followers — to the new collection bearing her name.
Although Tom Lyle Williams used what ever resources available to him during his lifetime, he never had the opportunity to use the internet or social media in his marketing and advertising campaigns. Today Maybelline New York not only uses Celebrities in their internet and social media marketing and advertising, they also now partner with paid influencers, as well as
everyday influencers — those friends, family and peers who have large social networks and enjoy sharing their opinions. It ships free product samples to consumers and invites them to share their experiences by posting reviews and product-related content on social platforms.
Just as Maybelline's original founder, Tom Lyle Williams, understood his target markets, Maybelline New York continues to motivate it's customers to spread the word by one on one talking on and offline.
My blog post today was inspired by Brad Fay, chief strategy officer at Engagement Labs. read his article at
Credit: Engagement Labs
Maybelline is creating a Wonder Woman makeup collection (from finder.com)
This is exciting, especially since Original Wonder Woman, Lynda Carter was Maybelline's spokesperson in the 1980's.
Look at this now fabulously fun collection of Maybelline products
And you'll be able to buy it sooner than you think.
Wonder Woman is a film sensation that is truly taking the world by storm. It is, in many ways, the first story of its kind. A story that features an independent female hero who is respected and taken seriously while also being strong and beautiful. So it's no real surprise that audiences have responded to this movie in the way that they have.
If you're one of the many avid Wonder Woman fans out there, you'll be beyond excited to hear that there is a Wonder Woman-inspired makeup line coming soon.
The line has been created by Maybelline and, according to Makeup World News, will include matte liquid lipsticks, nail polishes and a special edition Colossal Big Shot mascara.
At this stage, not too much information is available, but we're expecting to see the line available in stores soon, before the movie hype dies down. We're also expecting Australian customers to be able to buy this line through the usual Maybelline stockists such as Priceline.
finder.com.au
https://www.finder.com.au/
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