Maybelline features professional women in advertisements after 1945. Founder, Tom Lyle Williams honored the independent woman

1945 Maybelline Ad featuring, Evelyn and Her Magic Violin, ''The Hour of Charm.'' Evelyn Kaye Klein, collaborated with her husband in writing several songs, including ''Save the Last Dance for Me''

The Drifters, "Save the Last Dance for me" one of the best!

After World War ll, ended in 1945 Maybelline shifted from Movie Star Maybelline Ads the young women making their mark on society. Including,  the Broadcaster, the Secretary the Entrepreneur and like Evelyn Kaye Klein, the highly talent musician.  Tom Lyle Williams was a Genius at targeting the next big market and kept a step ahead of his competition. No wonder he was known as the King of Advertising.

Maybelline's 1947 Queen of the Tournament of Roses, Norma Christopher, a real California Girl.

  Post War America ushered in a new image for the girl next door and Maybelline as always, lead the parade! The All American face of California's sun kissed college co-ed was now in the spotlight, while the glitz and glamour of War-Time, Pin-Up Girls, tore away to a more natural, simple "life's getting back to normal" beauty.

Norma Christopher Queen of the 1947 Tournament of Roses.

Tom Lyle Williams chose the "California Girl," with her laid back casual yet elegant style, to represent the face of Maybelline in 1947.  A new target market was created as young women busy planning weddings, having babies and moving into their GI loan homes in the suburbs, didn't have time to look like a Movie Star.  The 50's were right around the corner as the Boomer generation was being born.

Tournament of Roses Rose Queen History

A place of honor is reserved in each Rose Parade for the float carrying the Royal Court. Every September more than 1,000 young women vie for the honor of riding that float - participating in a month-long interview process designed to find those participants with the right combination of poise, personality, public speaking ability and scholastic achievement.

When it's all over, a Rose Queen and six Rose Princesses will reign over the Rose Parade and Rose Bowl Game. They will attend nearly 150 public and media functions during their year in the spotlight, spreading the word about the Tournament and Pasadena wherever they go.

Orange County Register 2013 did an article about Norma 

Her life's been rosy ever since click to read

Maybelline nearly collapsed when petroleum was rationed during World War ll.

The two most important items a Soldier waited for during WW11..... letters from home and a carton of cigarettes.

My dad carried this picture of my mother, the All American California Girl, in his wallet during the War.   

My dad's uncle, Tom Lyle Williams, helped the War effort by selling War Bonds using the Maybelline Logo.  "To the girl with a soldier overseas...How much do you really want him back."  

Here is a beautiful Maybelline ad during WW11, "Just as he dreamed her eyes would be."  When petroleum was rationed during the War, Maybelline was ordered to stop making their products.  Tom Lyle went to the Pentagon and told them that if women couldn't get their Maybelline, it would affect Moral.  With that, the petroleum vats remained full and Maybelline's products expanded around the world.

Bill and Pauline Williams on their Honeymoon,  in Big Bear California right  before he was shipped overseas in 1945.

My mother was a new bride when my dad shipped overseas. She moved in with her parents while he was gone and wrote to him every single day.  It was those kind of letters from their Sweethearts, that kept American Servicemen's moral up.  It was what they were fighting for. It was what they wanted to get home to.

When the war ended my dad returned home in 1946 and I  was born in 1947.  This was a typical story for most returning Soldiers and American middle class families and it was the beginning of the Baby Boom.

Maybelline set the stage for my family saga to play out on.  Read my book, The Maybelline Story and the Spirited Family Dynasty Behind It and meet the family who gave the world beautiful eyes.

Be sure to drop over to my Hilarious Saffron Rules Blog and see what life for me was like in 1964. http://saffronsrule.com/