The 1920's come alive in the most charming way in Midnight in Paris!!
One night, Gil gets drunk and wanders the streets of Paris. At midnight, an antique car pulls up, and the passengers—dressed in 1920s clothing—urge Gil to join them. They go to a bar, where Gil comes to realize that he has been transported to the 1920s, an era he idolizes. He encounters Cole Porter, Josephine Baker, and Zelda and F. Scott Fitzgerald, who take him to meet Ernest Hemingway. Hemingway agrees to show Gil's novel to Gertrude Stein, and Gil goes to fetch his manuscript from his hotel. However, as soon as he leaves the bar, he finds he has returned to 2010.
Veteran actor-turned-director successfully took home the Best Screenplay award for his work in "".
Midnight in Paris and The Artist get my vote for the most original and charming movies on the big screen. Mildred Pierce and Boardwalk Empire for vintage, TV dramas.
Rita Hayworth
During World War ll, Maybelline's market share skyrocketed, because so many women worked in air craft plants and refused to cut back on their cosmetics. When the war ended Tom Lyle's thirty-year-old invention benefited mightily from the Postwar Boom when mascara and eye-shadow came out in matching colors - with new hues added every Spring and Fall - imitating the practice of fashion designers. The increase in sales were dramatic and though in 1940 only one in four American women wore eye make-up, by 1949 this figure increased to three out of four, with Maybelline accounting for 45,000 units out of 51,000 eye products sold that year.
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| Merle Oberon |
Tom Lyle contracted major motion picture stars to appear in Maybelline's advertisements. War-movies showcased them as the ideal Amercan image and young girls around the world purchased Maybelline at their local dime stores.
Rita Hayworth, Merle Oberon, Betty Grable, Joan Crawford and Hedy Lamarr (click to see) were some of the GI's favorite pin-up girls. They were top box office queens during the war years and their image represented money in the bank for Maybelline.
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| Betty Grable |
Tom Lyle contracted Betty Grable for her sex appeal, moxy and girl next door image.She appealed to young want-a-bee’s who saved their grocery money to buy hope in a little red box. Maybelline turned simple shop girl's into sex symbols - inspiring soldier boys to get back home. In fact a G.I.'s morale was often dependent on pictures of their girls with "Those Maybelline Eyes."
Tom Lyle spent more on his beautiful movie stars as cover-girls then any other cosmetic company in history and it paid off in the 1940's beyond his wildest dreams.
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| Joan Crawford |
Joan Crawford became the official face of Maybelline in 1945 after she won an Oscar for "Mildred Pierce." Be sure to watch HBO's new version of "Mildred Pierce" with Kate Winslet airing Sunday March 27th. This mini-series depicts the era, clothes and background painted in The Maybelline Story. I'm sure if you watch the series and read the book at the same time you'll see The Maybelline Story come alive.
Hedy Lamarr was an Austrian-American actress. Though known primarily for her extraordinary beauty and her celebrity in a film career as a major contract star of MGM's "Golden Age. She had a seductive look in her eye that appealed to Tom Lyle, because she targeted a certain audience of women who sought her sex appeal.
