Maybelline 1960's Print Ads, The Mad Man Era

Like my new Sharrie Williams Fan Page on Facebook

 https://www.facebook.com/maybellinebook

I graduated from Culver City High School in 1965. Here are some great pictures from my Year Book.

Can you imagine the time it took to dress up everyday.

Making up for the Senior Play, looking the same as always.

I was very proud to be a National Thespian and part of the Theatre community. I wanted to be an actress and a Maybelline model

Always had to stand out.

I always wanted my name on the Marquee!!!

Here is the cast from Home Sweet Homicide. Can you pick me out of the lineup.



My 1964 High School Diary is now a blog called Saffrons Rule come visit me when I was 17 at saffronsrule.com

MAD MEN'S Don Draper sends the 1960's out with a bang... Maybelline changed hands in 1967

While Sterling Cooper and Partners continue adding clients

Don Draper is one hot mess. Sleeping until noon, eating Ritz crackers for breakfast and living with his new roommate... a gigantic cockroach  

Don Draper is still trying to pretend he’s not an unemployed alcoholic.

Last Season of Mad Men will decide Don Drapers fate.

Here is what I was doing during 1964 as a teenager living in Southern California... trying to break into Hollywood.

Went to the TV Premiere of Marlo Thomas’ “That Girl” and loved it!!!

by saffronsrule

August 25, 1964. Tuesday. Went to a TV Premiere.

The rabbit got out so we called the SPCA. They said they found one so we went to get it, but it wasn’t ours. It was next door the whole time. Pearl got sick so we didn’t go to the beach. Nana came over and let us use her car. My sister Donna, her friend Teri Thompson and I went to Toes. It was ugly and cold. Tonight Pearl, Donna and her friend Linda Kline and I went to a TV Premiere. It was really good! We got to rate the show. It’s called “That Girl.” After, we drove around Hollywood and went to Pandora’s Box. We saw the Marauders playing there. I was so sad because it wasn’t Byron’s band the Marauders. We went to the Purple Onion, but couldn’t get so finally went to Woodies and got Hot Fudge Sundaes. Also, Walt Disney’s Mary Poppins was released today.

Marlo Thomas “That Girl”  became my all time favorite TV Show as a Teenager.  I wanted to be just like her in every way and I never missed a show. I loved her clothes, shoes, make up and hair.

Pandora’s Box The Club was a very cool club that let teenager’s in.  It was actually more of a Coffee House and a Hollywood hot spot in 1964.

Woody’s SmorgasBurger was the best burger joint ever and you could make up your own burgers and your own Sundae’s with the works.  My family had been going there since I was a little kid in Grammar School.

I still hadn’t given up hope of snagging Byron Ferguson, the drummer in the Marauders… from Westchester High School.  But this wasn’t his band.

Ultra Lash was launched in 1964, featuring a Black Girl  endorsing the new product.

Tom Lyle Williams, founder of The Maybelline Company
1915-1967,

click on Maybelline sells to Plough Inc. December, 1967

Check out my hilarious 1964 High School, Saffrons Rule Blog at  http://saffronsrule.com/

Super Model Jean Shrimpton was the Face of 1964...Excerpt from my 1964 Saffrons Rule Blog

SAFFRONS RULE BLOG CLICK TO VISIT

March 2, 1964, Monday, Told everyone I'm going with Howard. Ugly windy day.

Drove to school. It rained last night. It was so windy my hair blew apart as soon as I got out of the car. Latest news is Cindy W. is pregnant. She goes down with every boy she goes out with. She's only known the boy for three weeks. After school took Marilyn to get a job at Newberry's. She didn't get it. Then went to Fosters. Went home and fell asleep until 6:30. Than Daddy was on the phone with Nana until 7:00. I was so mad. I wrote the letter to Unk Ile, about what my friends think about Maybelline liquid Eyeliner . Sending it tomorrow. Howard called at 8:30. I talked about using Lou's band for the Saffron Dance. I sure hope we use them. Also he wants me to fix Phil up with someone. Howard get his license in 3 weeks.

Fun, youth and sex appeal are key features in 1964 and Jean Shrimpton, with Black Eyeliner and Pale Pink Lipstick, had the look we all wanted in 1964.

Maybelline Products we all carried in our purses.  Notice the purple Liquid Eyeliner.  This  Ad is from the 1960's MAD MEN era.

Mad Men Greatest Quotes from the 1960's

 Maybelline TV Commercial.

Mad Men's Don Draper continues to represent Maybelline in 1966 and 68 and Roger Sterling identify's with Beach Boys song "I Just Wasn't Made for These Times" while taking LSD in 1966

I just happened to catch this scene on Mad Men a few weeks ago and was surprised to see this 1960's Maybelline ad still up on the active client bulletin board.

 (in the upper left corner.) 

Mad Men takes place in 1968 this Season. My great uncle Tom Lyle Williams had just sold the Maybelline Company to Plough Inc. December 29th, 1967. 

The same Maybelline ad appeared on Mad Men,

 last Season in 2012.

Roger Sterling, ‘Mad Men”s sophisticated sliver-haired ad executive, went on an LSD trip with help from the 1966 Beach Boys classic ‘I Just Wasn’t Made for These Times

LSD - Beach Boys scene

Beach Boy's I Just Wasn't Made For These Times....
My cousin Chuck Williams BB1 and The Beach Boys

Next week I will be posting the entire 1960's chapter of Maybelline Story, (the chapter that was glossed over in my book.)  It is by far the most extensive "behind the scenes view" of The Maybelline Company ever told, by one of the last living  Maybelline 'Mad Men,' Executives,

 Harris A Neil Jr.  Be sure to check in on Monday.

PAST POSTS ON MAD MEN 

Mad Men Returns Which Means Don Draper Is On The Prowl

Mar 20, 2012

Be sure to watch Mad Men, season 5, on Sunday, and if you haven't been following it, catch up on all the seasons with Netflix. It's one of the best shows on TV, especially if you love vintage. (And, especially because there are ...

THE MAYBELLINE STORY : MAD MEN'S NEW CLIENT IS ...

May 21, 2012

Here is another similar Maybelline ad. Tom Lyle Williams, Maybelline's owner, sold Maybelline to Plough Inc. in December of 1967. I was just amazed to see this ad on Mad Men and am so happy I just happened to catch a ...

The original MAD MEN... came out of the Maybelline Co.

Mar 21, 2012

YOU KNOW, THE ONE THING ABOUT DON DRAPER FROM MAD MEN IS HE HAS ABSOLUTELY NO SENSE OF HUMOR. I HOPE HE PLAY'S TOM LYLE IF THE MAYBELLINE STORY EVERY BECOMES AN HBO MOVIE,...

THE MAYBELLINE STORY : Maybelline - The Original Mad Men in ...

Apr 19, 2011

Way before the fictional Mad Men series set the world on fire, creating a mega advertising company in New York in the 1960's, there where the original Mad Men of Chicago set in the early half of the 20TH Century, ...

MAD MEN'S NEW CLIENT IS MAYBELLINE.

I was watching Mad Men last night and noticed what looked like a Maybelline ad up on the 1966 bulletin board at Sterling Cooper Draper Pryce. 

I paused the TV and yes it was in fact a very recognizable ad from 1962 before Ultra Lash was presented in 1964. 

Here is the actual Maybelline ad used on the show. Maybelline's advertisements were handled by a Chicago based agency called Post Garner Keys and the agent's name was Rory Kirkland.  There is quite a bit written about Kirkland and the agency in my book, The Maybelline Story.

Here is another similar Maybelline ad. Tom Lyle Williams, Maybelline's owner, sold Maybelline to Plough Inc. in December of 1967.  I was just amazed to see this ad on Mad Men and am so happy I just happened to catch a glimpse.

Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm Sterling Cooper Draper Pryce. The focal point of the series is Don Draper (Jon Hamm), creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, and the people in his life, both in and out of the office. As such, it regularly depicts the changing moods and social mores of 1960s America.

Mad Men season 6 starts March 7 2013.

The original MAD MEN... came out of the Maybelline Co.,

My great uncle Tom Lyle Williams coined the word ULTRA LASH and brought out the first tube of Maybelline with a Duo-Taper brush, in 1964.  

It was all about advertising and Tom Lyle, was an advertising genius. This is also the era, when AMC's TV show, giant, Don Draper, of Mad Men, ruled the
advertising industry on the East Coast.

Maybelline, Mad Men... Tom Lyle Williams, 1964.

TV Show, Mad Men's, Don Draper, 1964.

                                        Season Five, cast of Mad Men.

While the Advertising industry was manipulating the

All American image, I was a Junior, at Culver City, High School... totally involved with my girls club,

SAFFRONS, in 1964. 

I became very popular, having a blue and white,

1957 Chevrolet Belair 4 dr Sedan, Hot Rod, Muscle car,

and a house with a swimming pool. 

My best friend Pearl Peskin and I were what you called Beach Bunnies, when Surfers Ruled the West Coast Beaches, in the 1965.  You could see us cruising down to Playa Del Rey, in my 57 Belair, with a car full of Saffrons... cruising for parties on the weekends... or spending 2 hours... everyday... to look model perfect.
I never went in the ocean... just basked in the sun, all day long, while adjusting my tan line.

So that's what I was doing, in 1964 and 65, while my great uncle, Tom Lyle Williams, was creating beautiful Maybelline advertisements... that brought teenage girl's, like me,  into the dime stores to buy ULTRA LASH...


Watch Mad Men this Sunday on AMC at 9:00 EST.  And... pick up a copy of my book, The Maybelline Story, if you're curious to know more about my life in the 1960's.

Also, tomorrow my cousin Chuck Williams, aka, BB1 and my sister Donna and I will be at last visiting our great uncle, Tom Lyle Williams, 1940, Packard Victoria, so stay tuned this weekend for fun pictures and videos.

Downton Abbey claims Golden Globe

High class costume drama Downton Abbey wins Golden Globe for best television mini series.

The Primetime Emmy Award and Golden Globe, winning series from Julian Fellowes (Gosford Park) returns to Masterpiece classic Downton Abbey.  It is a hit saga - mini-series,  about the aristocratic Crawley family and their servants.

Click on video, for a one minute view into the Crawley's private lives.  Watch Masterpiece Theatre Sunday nights on PBS.  Downton Abbey, takes place in England during WW 1 and captures the period, with stunning costumes, outrageous cars and beautiful scenes inside and outside the Abbey.





Another vintage period piece, television show I love, is MadMen. A view into an advertising agency during the 1960s.  MadMen returns March 25th on AMC.



Click on Video and meet MadMen's, Don Draper.  If you love period pieces, check all the movies and TV shows I recommend. 


Also check the Maybelline Blog this week, as my cousin, Chuck Williams, aka, BB1, of the Beach Boy's, and I visit Barrett Jackson's Classic Car Auction, where we will meet the man who owns, Tom Lyle Williams, 1940, Convertible Packard Victoria.