ULTRA LASH IS BORN IN 1964.



 

In 1964 Ultra Lash became the most popular mascara in the world.                                                                                                       

17 and coming into my own identity.

1964 was a turning point, as far as kids my age

were concerned, partly because the Beatles brought in such a huge English influence. 

My great uncle, Tom Lyle Williams, was concerned foreign markets targeting youth, might overtake Maybelline's position someday.              

Maybelline had controlled 75% of the eye beauty market for over 50 years, and was the only eye make up allowed behind the Iron Curtain, but without Emery, Unk Ile decided to sell the company.

                                                         

It would take years to find a buyer willing to pay the asking price, but he decided to put the word out.           

So what happened?  Well that would be giving away the Maybelline Story wouldn't it!!  Find out by ordering your copy today.