Wednesday, September 1, 2021

Vintage Mascara advertising

1919 Maybell Laboratories Color-ine

One of the marketing strategy of Lash-Brow-Ine was that they claimed that it ‘nourished and promoted the growth of eyelashes and eyebrows’. In the pamphlet that came with the mascara suggested it could also be used to cure baldness. At the time it was belived that Vaseline would stimulate hair growth, so many men also used to apply the product on their bald spots on their head.
There were also instructions advising how to use the product:
Take a little “LASH-BROW-INE” on the tip of the finger and rub gently over the Brows and Lashes, always rubbing in the direction in which the hair grows. Be sure to rub well into the roots, and then take a soft cloth and wipe around the Brows and Lashes, leaving the “LASH-BROW-INE” only where you wish the hair to grow. To produce the very best results the very tip end of the Lashes should be clipped every two months. The clipping should be done by another person, using small manicure scissors, so as only to clip the tip ends. The Eyebrows should never be clipped.

1920 Maybell Laboratories Lash-Brow-Ine

in 1920 the founder was sent to court to dispute the name with the founder of “Lashbrow Laboratories”. Williams was ordered to remove the name and then he changed to “Maybelline”, in honor of his sister Maybel.

1920 Winx Waterproof

May 1920 Winx waterproof

1923 6

1925 Maybeline

1926 Maybelline – Actress Viola Dana

1929 Maybelline Eyelash Beautifier

1931 Kurlash Lashpac

1933 Maybelline Eyelash Darkener

1934 Maybelline

1935 Klytiacil cake mascara

1936 Maybelline Cream Mascara

1937 National Cosmetics Modern Eyes Mascara

February 1947 Maybelline

1957 Helena Rubinstein Mascara-Matic

November 1958

1958 Revlon Roll-On Mascara, the company’s first automatic mascara

1959 Azizamatique Mascara

1959 Dorothy Gray Beauti-Lash Automatic Mascara

1959 Maybelline Magic Mascara first automatic mascara that used a spiral wire brush

1959 Maybelline Magic Mascara

1960 Maybelline

1960 Mascara Wand

1961 Revlon Brush-On Mascara

1963 Max Factor

1964 Maybelline Ultra-Lash Mascara

1965 Germaine Monteil French Formula Cake Mascara

1966 Maybelline

1967 Maybelline Ultra Lash

1968 Maybelline

1969 Helena Rubinstein Long Lash Mascara with nylon fibres to lengthen the lashes.

1972 Aziza Double CremeCake Mascara

1975 Max Factor Super LashMaker Mascara

1976 Maybelline Comb-on Mascara

1980 Max Factor

1981 Maybelline Dial-a-Lash Waterproof Mascara

May 2015 Max Factor advertisement in Cosmopolitan magazine

Maybelline Makeup Commercial (1956)

Commercial for Maybelline eye make-up (1959)

Rene Russo – Aziza Mascara Commercial (1980)

Maybelline Makeup commercial (1980)

Christie Brinkley Cover Girl Make-Up Commercial (1981)

Maybelline Mascara Commercial (1984)

1986 – Maybelline – Great-Lash – I’m at my Best

Maybelline Commercial (1987)

Maybelline Great Lash mascara ad from (1988)

Ultra Lash Mascara Maybelline commercial (1988)

Maybelline Commercial (1991)

Maybelline Great Lash Mascara (1991)

Salma Hayek Revlon Everylash Mascara Commercial (1999)

Maybelline Lash Stylist Mascara (2006)

Revlon Jessica Biel Grow Luscious Mascara (Oct 2010)

Maybelline Jade Cat Eyes Mascara Commercial (2011

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