![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaITjYaoSnTxmvpFeQx2IxLESErWFmF0eLJrluccq1ws06nDlOeM3k8qNA4jWLyecUBLEkR3Ui1stdexGVcJ8D7cKqtT25PYNPzpWa_FfQ48lQvV0bjazksQZe4BZ62SdcnP7lXqeaKnP8/s400/maybelline+old+drugstore+advertising.jpg)
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Vintage Drug Store Advertising Banner announcing Maybelline sold in it's original 75 cent box. |
The original Maybelline box was sold only through classifieds in newspapers and magazines and wrapped in brown paper to protect a woman's reputation between 1915 and 1933.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUcRTqvJbzIKbMVLFOdWMgoYLLmiwDFYlfMGu46IZzpW38I1FHFk_SyOYbvwZnDnrluKSTXAkiLiVCrRL6spQXT9DROvXQUYNw2wdfTsere6407qP06f1rIiTCRn1aNWy6vU3km5RXx2lC/s400/Maybelline+blue+bod.jpg) |
Today this original Maybellne box is almost 100 years old. |
Maybelline brought a new flux of young customers into Drug Store's hoping to be discovered in Hollywood.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjDILD-imd3vT6eDxV1r8UVAY81L-ifbYzTEnbnwYEuBzXhsKZwvUuiAFr1JK2QfMHhdbdQ3bHR47Y7bIowMCU42lJyZi56o6RcilSaOc6-iPKcerj9cm7wzr-ThcCH7T5uzsTISPfuT8y8/s400/maybelline+drugstore4.jpg) |
Maybelline was positioned at the front door of the drug store to encourage impulse buying. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjH8_mVCBiqFNuRw_4Wv8uCxhv4VqZmvz8tUzoOMPvGWJ4lugqBLYYFvw97PQ0t5U0H94FXrVfyvStGR6ZFH583sjVQagGSgZ9M0uiUKNtRWpjFs2EM_AOKKX_wyTyPnEGYSDcMlf2sua89/s400/maybelline+drugstore.jpg) |
Another drug store strategy was to place a carton of Maybelline boxes on the lunch counter and near the cash register to encourage ladies to grab it before they left the store. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyMYWWnOL3YOTl4bZPiwz47PKS46RgN-GFNPvsdoSfe3JN_nBUBTqfCcvZ3M2k1UXGhFqz1BCCpo8pAhDNXK3Fnr6mG3OvAqElvGBtceYK7mJULD-FZcoKhZlQeLBq_yL-BqUr3L7cU_kK/s320/maybelline+sign+3.jpg) |
A vintage Maybelline sign found in early drug stores. |
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The original Maybelline brush fit perfectly in the little red box. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8MOpZReOxJCPmFx-SQ7ZKRjfyS4SAYE19LgS-IeaeBxqkjBeOvHklkygHrmMAfY-38secyp3TkgxxX347L64paWjQfk9Mh4EW8_DvfbAFYV2Z7lkdo66HonFbVPr5SxnO6tfLrkUrhU5E/s320/maybelline+box.jpg) |
During the Depression, the price of Maybelline was dropped to 10 cents and packaged in a much smaller box than the 75 cent version. Now every woman could afford a box of maybelline and have beautiful eyes. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfAb8RnQqIveA_JkshlYn30mPAT7Brg-I3SmgRhJp66rQtj252JIoBKVXEtEyVl2McODH97IMwvec5DwnR_5eE24LxuHxaOVZGXnE_aOUIlx05CR8PtWm0-ggyDDQBT5Rj2B1xMn9i1B7k/s320/maybelline+eye+shadow.jpg) |
The Maybelline Girl now on carded merchandise, was introduced in the early 1930's at the drug store. |
Color was added in the late 1930's.
A 10 cent Depression size brass tin of Maybellne Eye Shadow, featuring the original Maybelline Girl.
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It was the beautiful advertising that brought the crowds of women into their local drug store for a box of Maybelline in 1932. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj-WQ83CKhMaANo5NMHNRU7YyaTNpuOHU_oe89KIQwQlYNmSNBp1ZcLrJSihTqlkADByTtGzA7j-mzZYwbuA_OmlP3emATp6qqS7DibGxS0XxTYv30-EreopUl5duCI6owh7fqcOsJ0z3pf/s640/maybelline+1933.JPG)
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Maybellilne's Before and After Ad's were first seen in vertical advertising found in news papers and magazines in the early 1930s. |
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiE6qy0zCDBxTbYrHBYdyNiEvkGA1EqX1QuyoEa5_Tq2tg8lgdNLoULvpEKQJ1TB5xezrDojB-NvPlPu2K88iPRukOB7fRnhFXbxLh0D2yhDa9xDyKa3I9F8Cxn5FlUsL-Kx1qvtaskxUJf/s1600/maybelline+cleopatra+1.jpg) |
The Film Cleopatra staring Claudette Colbert, inspired this before and after ad in 1934. |
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