Monday, January 18, 2016

Martin Luther King Day and Maybelline in the 1960s

Maybelline was the first Cosmetic Company to feature a Black Model in 1959, Je'Taun Taylor.

 In 1964, Great Lash Mascara was born and featured a beautiful young Black Model, who spoke to the growing liberated female market.  The genius in this Ad was connecting Civil Rights with Women's Rights.

Martin Luther King Jr. was the driving force behind the  the March on Washington, which helped bring about the Civil Rights Act of 1964. King was awarded the Nobel Peace Prize in 1964 and is remembered each year on Martin Luther King Jr. Day, a U.S. federal holiday since 1986.

Maybelline Designer Lash Collection 1968
Read more about Maybelline and Tom Lyle Williams decision to feature Black Models in the 1960s. The Maybelline Story. 4.99 Kindle and 15.95 on Amazon. Or buy a signed copy from me directly from this site.

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