Hi Sharrie, I was an avid devotee of the Utlra
Big Ultra Lash waterproof mascara in velvet black. I used it exclusively for
YEARS until it was discontinued around 1999. Since then I have spent a small
fortune on numerous mascaras only to be severely disappointed with the mascara
AND the brush. While the next best substitute is Maybelline Great Lash mascara,
it doesn't quite live up to the UBUL. Is there ANY, way to reintroduce or
reformulate the original? Any information would be greatly appreciated. Many
thanks!
Response:
After receiving several requests for Ultra Big Ultra Lash I'm happy to have some good news. Send your questions, reviews and personal stories to me to post on the Vintage Maybelline Book Blog.
Maybelline Ultra Big Ultra Lash Mascara Waterproof - Velvet Black
Price: $15.99
BEAUTIFUL THICK LASHES ALL DAY WEAR NO SMUDGING OR SMEARING
- Features
- Special waterproof formula provides long lasting wear without smearing or smudging.
- Lash-building brush builds and seperates, thick lashes.
- Contact Lense Safe
- Hypoallergenic
- Application Tips:
- Sweep mascara through lashesfrom base to tip. Do not let dry between coats.
Buy Product Online | Visit Store Home
Response:
I truly feel as if your email today was heaven sent! Unfortunately, they are out
of stock at the moment and I am anxiously waiting their reply. Thank you so much
for taking the time to refer their website to me. PS - just came home from
shopping and the fresh peaches were on sail. I am going to try your Aunt Mabel's
recipe for peach cobbler. I saw a video link for you actually making it and it
looked delish! You made my day twice today, thank you.
After receiving several requests for Ultra Big Ultra Lash I'm happy to have some good news. Send your questions, reviews and personal stories to me to post on the Vintage Maybelline Book Blog.

I was more than disappointed when I was unable to find this mascara. I was just telling my 3 daughters this morning, on the way to school and they were apply mascara, talking about their new mascaras. Yes, they all use something different and have their favorites. Well be the stay at home mom with no makeup on, yet, I had to chime in on the fact that there's not a mascara in the world that could touch UBUL! I have used it since I started wearing makeup and when they stopped making it, I went to every store buying up all they had. For over 10 years now I have tried every brand and every brands type! Still to this day 1/20/2013 NO SUCCESS! Now the girls are like "mom, try to see if they have repackaged it under a different name, you know Google it". So I did and came across this site. PLEASE tell me they will bring this back or sell the recipe for it to a brand that will!
ReplyDeleteAtlanta GA
Helen Tanguay February 19, 2013 6:20 pm
ReplyDeleteI agree with all lovers of this mascara. I have used it as well, since my teen years and never had need to give it up till it was sadly discontinued. It was the best ever mascara of all time for me. Went on perfectly with no globs or clumps...smoothly, evenly, naturally and it kept the curl. It lengthened beautifully as well. I received so many compliments way back when, on my eyelashes. The brush was the best design ever. I HATE those big fat brushes out there that don't allow any control whatsoever. I have never been happy with any mascara since, (and I have been searching for over 20 years. PLEASE bring it back!
I finally found the Ultra Big Ultra Lash Mascara on Ebay and paid $29.99 for it. It is the ONLY mascara that keeps my lashes curled and soft. Maybelline Great Lash is awful, I makes lashes hard and brittle and does not keep the curl! I called Maybelline after receiving my Ultra Big Ultra Lash because my lashes now look like they did when I was 25 because of this mascara. WHY did Maybelline discontinue??? WHY?? PLEASE bring it back! It's selling for $50.00 to $75.00 per tube on the internet! PLEASE!
ReplyDeleteI must add my voice to the pleas....PLEASE bring back ultra lash mascara! PLEASE. And make itr affordable , too.
ReplyDeleteYes, this was an awesome mascara, I have spent oodles of money on the other mascaras only to find they do not work as well. Is this a ploy to get us to spend more money buying other mascaras? Because I can tell you I have spent hundreds of dollars trying others that don't work as well as the Ultra Big Ultra Lash Mascara. It makes me mad to think that someone is using this as a possible gimmick to get us to spend more money so their company can make more money by making us buy the other mascaras that don't work as well.
ReplyDeleteInteresting concept, but I can't imagine Maybelline conspires to promote other mascaras. Love that you love Maybelline Mascara and Ultra Big Ultra Lash Mascara. I want it back as well.
ReplyDelete