Tuesday, September 11, 2012


Hi Sharrie, I was an avid devotee of the Utlra Big Ultra Lash waterproof mascara in velvet black. I used it exclusively for YEARS until it was discontinued around 1999. Since then I have spent a small fortune on numerous mascaras only to be severely disappointed with the mascara AND the brush. While the next best substitute is Maybelline Great Lash mascara, it doesn't quite live up to the UBUL. Is there ANY, way to reintroduce or reformulate the original? Any information would be greatly appreciated. Many thanks!

Maybelline Ultra Big Ultra Lash Mascara Waterproof - Velvet Black


  • Features
    • Special waterproof formula provides long lasting wear without smearing or smudging.
    • Lash-building brush builds and seperates, thick lashes.
    • Contact Lense Safe
    • Hypoallergenic
  • Application Tips:
    • Sweep mascara through lashesfrom base to tip. Do not let dry between coats.
Price: $15.99
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I truly feel as if your email today was heaven sent! Unfortunately, they are out of stock at the moment and I am anxiously waiting their reply. Thank you so much for taking the time to refer their website to me. PS - just came home from shopping and the fresh peaches were on sail. I am going to try your Aunt Mabel's recipe for peach cobbler. I saw a video link for you actually making it and it looked delish! You made my day twice today, thank you.

After receiving several requests for Ultra Big Ultra Lash I'm happy to have some good news. Send your questions, reviews and personal stories to me to post on the Vintage Maybelline Book Blog.  

1 comment:

  1. i too loved and was a loyal customer of Ultra Big Lash mascara. i have not found a product yet that compares, and I have been searching for years. why was maybelline such stupid fools as to remove such a well loved, and great product? What idiot made that decision? I would like to know so I can send a nasty letter. I have been angry at them ever since, and now refuse to spend my money on their products. They didn't care about loyal customers, why should I be loyal any more? Ultra Lash was the ONLY mascara that did mot burn my eyes, run in the pool or when crying, and most of all was the only one I found that held the curl after I curled my lashes (they are straight and down). I want my product back! Shame on Maybelline for doing this to their customers.