Sharrie Williams, author of The Maybelline Story, is an original descendant of the Maybelline family. Her Great uncle, Tom Lyle Williams, founded the Maybelline Co in 1915 and sold it in 1967. Sharrie shares her family's photos, stories and vintage Maybelline ads.
Armed with market savvy, an eye for beauty and a penchant for perfection, Tom Lyle continued to experiment boldly, introducing what would become one of the most familiar and effective ploys in advertising: “before and after” imagery. This captured the imagination of women everywhere, creating a need that he filled by placing striking cosmetic displays in dime and drug stores across America. Soon the name Maybelline came to represent more than just mascara—it meant beauty, sex appeal and self-confidence, indispensible tools for every woman’s success—however she defined it.