Wednesday, October 13, 2010

Big Business and Maybelline's roots.

Not only was the marketing behind Maybelline brilliant, the handling of the business as a whole was ingenious.  If you own a business or are starting a business pick up a copy of "The Maybelline Story And The Spirited Family Dynasty Behind It,"  for the many lessons you will learn about ethical and creative smart business practice.  Through the 53 year history when Tom Lyle was at the helm, Maybelline weathered and overcame some disastrous times in this country and the world. And it never folded. One of his secrets was he surrounded himself with educated, brilliant people, like Rags Ragland, a marketing genius who helped shoot Maybelline to the moon with his innovation and inventive thinking.  And when the government considered Maybelline a monopoly and threatened to destroy the company, Tom Lyle divided Maybelline within the family to keep it a private, family-owned business.  Read all about Rags Ragland and the ups and downs of the Maybelline Company and the family behind it.  You can order your book on today!  

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