Maybelline always represented quality yet sensibly priced in drugstores everywhere.

My great uncle Tom Lyle Williams, founder of the Maybelline Co never stopped believing in himself and his aspirations.  I was taught to never give up on my dreams no matter what kind obstacle life threw in my path.  The great depression actually presented Tom Lyle with many opportunities that eventually made Maybelline a household word around the world. 

The economy  forced Tom Lyle to let go of marketing Maybelline through mail order and instead place it in drug stores where young women could purchase it at an affordable price.  The Movie Industry as well in the 1930's became a contributing factor towards Tom Lyle's success, as more and more people sought escape through the golden age of films.  The timing of sound mixed with glamours larger than life movie stars, enhanced a desire for personal image and a fascination with beautiful eyes.  This new passion for personal identity brought swarms of women into drug stores, ready to shell out a dime for a little red and gold box of Maybelline, which always represented

                 "quality yet sensibly priced."  

 Please comment on this as I would love hear your ideas and memories as well.