Friday, February 18, 2011

Maybelline was known as The Little Company That Could!!

Maybelline ad, 1936
As the Great Depression continued through the 1930's Maybelline cornered the market in eye cosmetics and money poured in from every direction. No other cosmetic company enjoyed more confidence and higher regard among the trade and had the envy among competitors as did Maybelline. Tom Lyle’s policy for perfection and his reputation for fairness set him apart and above all others in the field. Even his competitors agreed, there would never be another man like Tom Lyle Williams or a company like Maybelline. His sensitivity allowed him to see how women were affected by his advertising strategies. By 1939, Tom Lyle was at the top of his game. He was the most important executive in the cosmetic business. He never became selfish, egotistical, or self serving and his kindness and spirituality never ceased to exist.  Maybelline became known as "The Little Company that Could!"

No comments:

Post a Comment