Wednesday, June 29, 2011

Maybelline's California Girl, Norma Christopher, 1947.

  Maybelline's 1947 Queen of the Tournament of Roses, Norma Christopher, a real California Girl.

Tournament of Roses Rose Queen History
A place of honor is reserved in each Rose Parade® for the float carrying the Royal Court. Every September more than 1,000 young women vie for the honor of riding that float - participating in a month-long interview process designed to find those participants with the right combination of poise, personality, public speaking ability and scholastic achievement.

Norma Christopher Queen of the 1947 Tournament of Roses.
When it's all over, a Rose Queen® and six Rose Princesses will reign over the Rose Parade and Rose Bowl Game®. They will attend nearly 150 public and media functions during their year in the spotlight, spreading the word about the Tournament and Pasadena wherever they go.

Post War America ushered in a new image for the girl next door and Maybelline as always, lead the parade! The All American face of California's sun kissed college co-ed was now in the spotlight, while the glitz and glamour of War-Time, Pin-Up Girls, tore away to a more natural, simple "life's getting back to normal" beauty.

Tom Lyle chose the "California Girl," with her laid back casual yet elegant style, to represent the face of Maybelline in 1947.  A new target market was created as young women busy planning weddings, having babies and moving into their GI loan homes in the suburbs, didn't have time to look like a Movie Star.  The 50's were right around the corner as the Boomer generation was being born. 

I wish they all could be California Girls, said best by the California Beach Boys, click below to view and get the feeling of the California lifestyle.

Also speaking of California Girls, the Beach Boys and having fun fun fun, check in next week when, The Maybelline Store, will have The Tama Bag and wrap skirt ready to be sold along with a copy of The Maybelline Story.  Have a great summer and tell your friends to check in and see what's coming up on The Maybelline Blog.

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