Renowned pioneer advertising Photographer Paul Hesse and exotic Merle Oberon.
When the full page color Maybelline ad of Merle Oberon appeared on the back cover of 1944 movie magazines, she was starring in the Gothic horror film Dark Waters. Paul Hess shot the exotic photo of her as an advertising tool to promote her career, the Studio's name and Maybelline cosmetics. That's one way the Studio Star/System worked up until the 1950s.
Not only a genius when it came to glamour photography, Paul Hesse helped launch many starlets careers in Hollywood by introducing them to the right Studio bosses. He also photographed the Biggest Stars on the Silver Screen as promotional advertising vehicles for products like Maybelline cosmetics. The combination of Studio, Star, film and product - helped make up
the Hollywood Star system.
MY MAKE-UP WOULD NOT BE COMPLETE WITHOUT MAYBELLINE MASCARA, EYEBROW PENCIL AND EYE SHADOW, Signed, Merle Oberon, 1944.
The front cover of a movie magazine would promote the film, the inside story would exploit the Studio and the back cover would display a Maybelline ad, autographed by Merle Oberon, suitable for framing.
It's easy to recognize the quality of color film used by Paul Hesse in the late 1930's and 40's.
The brilliance of Merle Oberon's eyes stand out just as much as the flowers or ruffles on her dress.
Merle Oberon's exotic features allowed her to play various ethnic rolls throughout her career and Paul Hesse captured the magic of dark eyes, red lips and raven hair in this picture of an Indian Princess.
The lighting in this photo captured the sparkle in Oberon's eyes, her smile and the energy she exuded.
During its original airing between 1955 and 1959 and in syndication as Love That Bob, The Bob Cummings Show depicted the exploits and pranks of bachelor Bob Collins, a celebrity photographer of Hollywood stars, and his network of mostly unmarried friends.
It's been said that Bob Cummings character was taken directly from the famous Paul Hesse, Hollywood's flamboyant Star maker.
It's been said that Bob Cummings character was taken directly from the famous Paul Hesse, Hollywood's flamboyant Star maker.
Check back tomorrow for the last day of Paul Hesse, his Stars and the Hollywood Studio/Star System.
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