Tuesday, September 11, 2012


Hi Sharrie, I was an avid devotee of the Utlra Big Ultra Lash waterproof mascara in velvet black. I used it exclusively for YEARS until it was discontinued around 1999. Since then I have spent a small fortune on numerous mascaras only to be severely disappointed with the mascara AND the brush. While the next best substitute is Maybelline Great Lash mascara, it doesn't quite live up to the UBUL. Is there ANY, way to reintroduce or reformulate the original? Any information would be greatly appreciated. Many thanks!

Maybelline Ultra Big Ultra Lash Mascara Waterproof - Velvet Black


  • Features
    • Special waterproof formula provides long lasting wear without smearing or smudging.
    • Lash-building brush builds and seperates, thick lashes.
    • Contact Lense Safe
    • Hypoallergenic
  • Application Tips:
    • Sweep mascara through lashesfrom base to tip. Do not let dry between coats.
Price: $15.99
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I truly feel as if your email today was heaven sent! Unfortunately, they are out of stock at the moment and I am anxiously waiting their reply. Thank you so much for taking the time to refer their website to me. PS - just came home from shopping and the fresh peaches were on sail. I am going to try your Aunt Mabel's recipe for peach cobbler. I saw a video link for you actually making it and it looked delish! You made my day twice today, thank you.

After receiving several requests for Ultra Big Ultra Lash I'm happy to have some good news. Send your questions, reviews and personal stories to me to post on the Vintage Maybelline Book Blog.  


  1. I,too,wish maybelline would reintroduce waterproof ultra lash mascara. I've spent thousands of dollars on every madcara imaginable only to toss them in disgust! Stupid move on someone's part to discontinue.

  2. I have also used ultra big ultra lash from maybelline for years the only one that worked for me. I have tried several that do not work even close to it wish you would bring it back maybe with a different look but the same brush that brush was key. Thanks

  3. I have also been in search of a mascara that gives me the same results UBUL did and I haven't found anything close to it...please bring it back with the same formula and brush maybe update the packaging but keep the name that was the best mascara ever only one I used in years not sure why it went off the market it was magic nothing like it.

  4. I was so heartbroken when UBUL was discontinued. I started wearing it when I was 14 years old in 1977, and I wore it every day until it was discontinued in 1999. I wore it to my high school graduation, to my wedding, to the births of my two sons, to my college graduation, to the funerals of all four of my grandparents, and through all the other days in between. It was truly a part of my life. It's been almost 20 years now, and I've tried probably hundreds of other mascaras, but nothing has ever been as perfect.

  5. Please bring back Ultra Big Ultra Lash mascara! Nothing compares to it. It was even featured in Oprah's magazine.