Thursday, July 17, 2014

Maybelline's profits grow during the Great Depression because of Advertising a quality product

Top picture, Billy, Preston and Evelyn, with Tom Lyle. Bottom picture, Tom Lyle and his son Tom Jr. Right, Tom Lyle, founder of The Maybelline Company, with his 1934 Packard.

Tom Lyle, brilliantly used top actresses, to advertise Maybelline in film magazines, during the golden age of the 1930's.

One of Maybelline's most popular stars, Betty Grable, highlights the joys of beautifully made-up eyes.  Grable was part of the Hollywood Star System Tom Lyle helped create. 

Read more about Tom Lyle Williams, sensational advertising techniques, that helped make some of the biggest Hollywood stars, and Maybelline, a household word, in......  The Maybelline Story.

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