Thursday, June 18, 2015

Theda Bara, Silent Films "The Vamp," promoted Maybelline one hundred years ago

Theda Bara was one of the most popular Stars, of her era, and one of cinema's earliest sex symbols.

The word “vamp,” originated from Theda’s nickname while filming a sultry vampire, in A Fool There Was.    

A 1915 silent film, inspired by Rudyard Kipling’s poem, “The Vampire." Theda's character simply known as “the Vampire."  was reduced to “vamp,” and the title stuck.

Just as Theda Bara, appeared as the Vamp, in
A Fool There Was in 1915 - Mabel Williams, inspired her brother, Tom Lyle Williams - to formulate an eye beautifying product, called Lash-Brow-Ine - that  became Maybelline, in 1916, and was named in her honor.

Lash-Brow-Ine and Maybelline, were the first eye beautifying products, in America, sold through mail order and eventually over the counter.  Silent Film Stars, like Theda Bara, made the public aware of the most forgotten feature on the face, "The Eyes."

Tom Lyle Williams, founder and owner of The Maybelline Company from 1915 - 1967.

Older brother Noel James Williams, also played a role in Maybelline's birth, when he loaned his brother Tom Lyle, $500. to launch Lash-Brow-Ine, in 1915.  He was Maybelline's Vice President from 1915 until his death in 1951.

Hollywood and Silent Films were a key ingredient in making Maybelline, a great success in the  20TH Century.  

1 comment:

  1. It seems Noel J. Williams was the actual behind the scenes $$$ force that made it possible for the Family to survive on his experience and $$$"s that he was able to make on his own and that led to the success of the Big Picture: Maybelline. I would like to know more about him and his genius marketing and advertising skills he taut to the whole Maybelline Co. from his desk.