First decade to emphasize youth culture over the older generations.
Young people testing new boundaries with fast cars, short skirts and free thinking changed the rules of the game.
Bathing
suits cut for thin young women, who
wanted style and glamour
my great aunt Bunny in 1929
Great aunt Bunny at 25, on the right, Nana's younger sister
The flapper symbolized an age anxious to enjoy itself, anxious to forget the past, anxious to ignore the future." (from Jacques Chastenet, "Europe in the Twenties" in Purnell's History of the Twentieth Century)
Fashion and Maybelline, in the late 1920's appealed to the modern woman
Single
and married women enjoyed the
comfort and ease of relaxed fashion
Advertising helped shape a new identity for men and women
Read more about Aunt Bunny and her coming of age in the 1920's, in my book The Maybelline Story, now on Audible Books, Amazon.
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