Monday, December 12, 2016

Maybelline's Power to change women's lives through Advertising.

The Maybelline Story starts 101 years ago. it takes the reader though the fascinating rags to riches life of founder, Tom Lyle Williams, and his fascinating family.  The reader will be enthralled from page one, as the story crisscrosses the country, from gangland Chicago to Star studded Hollywood.

Read how a simple product became an international sensation, changing women's perception of themselves.  
Also, follow the Williams family through their ups and downs as their lives change in the most unusual and fascinating ways.  

Ask anyone who has read The book and they will tell you it's irresistible

The Maybelline Story has left a lasting impression upon America, yet not many people realize just how vital a role the cosmetic brand has played in shaping idealism for the last century.  The obsession with perfection was widely seen throughout Hollywood in the 1920's, and has reached unimaginable proportions today, with the help of plastic surgery.

Tom Lyle Williams, founder of the Maybelline Co. in 1915, inspiried woman, thorugh his artistic advertising, to embrace
glamour and beauty with a simple swish of the eyes.

Maybelline was developed in a time when women were breaking free from oppressive traditon and demanding the right to vote as equals in their society.

The Maybelline story captivates the reader by its incredible survival through economic, social, and personal turmoil.  

The Maybelline Story takes you on a journey through 20th century America. The memoir paints a picture of a fifty year, family owned business, now owned by L'Oreal Paris. A company that continues to thrive as an Icon on the world stage

You will be dazzled!!!


  1. At this time of year Sharrie, hope all is well. If I may, I'd add this video to "complete" the pic of Bette Davis: Regarding the song: do you have any suggestion as to what was going on in the era of '81 whereby Kim Carnes' song stood for 9 weeks as #1 on the iconic BillBoard music chart! For Pete's...let alone Tom, Dick, and Harry's sake, Bette was (OMG, with all due respect to you) 73 at that time!!!! LOL
    Elsewise, was there any "background" RE Maybelline/Tom Lyle in terms of Bette you might add?

    1. Joan Crawford was the face of Maybelline in the 50's and 60's. Tom Lyle was close friends with Crawford, who was not on good terms with Bette Davis. Because of Tom Lyle's loyalty to Crawford, he never contracted Davis to do print ads for Maybelline.

  2. Alas, was not aware of the bad blood between JC and BD.
    Here's an update RE that: Too funny!!! Love coincidences! Just started seeing ads for Feud, the upcoming TV series This might be of interest as well