HOW ONE INFLUENCER WENT FROM FLAT BROKE TO LANDING A *HUGE* MAYBELLINE CONTRACT
Shayla Mitchell has the most incredibly-organized beauty stash we’ve ever seen.
By: Katie Becker
Photography: Tristan Kallas
“Influencers are going up. Look, Maybelline just collabed with a beauty blogger. That’s crazy. They use models. They use stars. I just think beauty standards are going to change and I really do think that bloggers are going to have a lot of influence. Before you would see a celebrity and say ‘Oh my Gosh. I’ll probably never see them in my life and look what they’re wearing.’ You couldn’t connect with them. You didn’t know what they did in their house. You didn’t know their family members. Nothing. With us, they know everything about us. I could be watching Game of Thrones on Sunday and so many people will be like ‘I watch Game of Thrones, too!’ Or ‘You make coffee and you have to have almond milk in it? I do that, too!” It’s that personal connection.”
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