1915-1920S
Maybelline got its start with a lash and brow product. In 1915, a young woman named Mabel Williams mixed coal dust with Vaseline and used it to beef up her lashes after singing them off in an accident. Her brother Tom Lyle Williams took the idea and ran with it, producing a product he called it Lash-Brow-Ine, that became popular via mail order. He called his new company Maybelline (Mabel + Vaseline) and a brand was born.
1930s
In the '30s, brow pencils and eye shadow also came into vogue. This was also the birth of the makeup tutorial's earliest ancestor. The brand produced ads of Betty Grable demonstrating a three-step application process, which ran in popular magazines. The company also notes that in the '30s, the time of the Great Depression, women couldn't afford a new dress, but they could certainly afford a new eye shadow.
1940S-1950S
In the 1940s and 1950s, Maybelline introduced iridescent eye shadow sticks and liquid liner. In 1959, the company launched its first "automatic" mascara (after Helena Rubenstein got one to market first), featuring a spiral brush in the tube, called Magic Mascara. During this era, Maybelline began distributing overseas.
1960s
By this point, Tom Lyle Williams was the Cosmetic King and Maybelline was Number one Globally. Then in 1971, the company cemented its hold on women's lashes for good by launching the now-iconic pink and green Great Lash Mascara. In the late '60s, the company was sold to Schering-Plough.
1970S
In 1974, the company launched its first lip products, which included products like Kissing Sticks, Kissing Koolers, and Kissing Potion. Kissing: very big in the '70s.
1980S
The brand started offering a full complement of products, including lipstick and foundation. Lynda Carter featured prominently in many ads during this decade, ushering in the era of the actress as spokes model.
The Mesmerizing Eyes by Maybelline. Enchanting eyes mesmerize.
ReplyDeleteLana Lipstick
Patricia Powder
Patsy's Powder Puff
Rosey's Rouge
Theda Bara Mascara
Powder, puff, mascara, lipstick, and blush!
From vanity cases comes beautiful faces. Join the Merry world of Maybelline and mesmerize!
For the many faces of Eve.
ReplyDeleteYou are Eve, the eternal woman with one hundred faces to beguile and fascinate.
Which face do you wear this evening, Eve? Remember your eyes hold the secret of your every mood. Look into your mirror. Are those the deepening, gleaming eyes of your siren face? Will a raised eyebrow announce the haughty queen? Or will those lashes turn shyly down? Your eyes speak for you, Eve. So make the most of their beauty - Always with Maybelline. For the most expressive eyebrows use Maybelline Eyebrow Pencil. For eyes that deepen and glow use Maybelline Eye Shadow. A touch of scintillation with Maybelline Eye Liner. Then lashes transform, curled and separated with the exciting Maybelline achievement, Maybelline Mascara. Let Maybelline reveal the hidden beauty of your eyes. For the many faces of Eve, Maybelline!