This is what Chicago looked like when my grandfather William Preston Williams joined the Navy in 1917. He was just 18 years old with visions of being a War Hero. Like so many boy's from the Lost Generation he imagined the war would quickly end and he'd return unscathed by the ravages of battle - only to be greatly disillusioned with a broken spirit.
This is what was going on in the Maybelline Family at the same time. Tom Lyle introduced Maybelline to the public as Silentilm became popular and Silent Film Stars were seen on screen with heavily made up eyes.
Theda Bara "THE VAMP" - 1917. This is what was going on in Hollywood when WW1 broke out. Women began to be conscious of the their eyes and buy Maybelline. An interesting fact - Maybelline was sent in an unmarked package insuring the buyer her privacy since Maybelline was so frowned upon at the time.
1917 Maybelline became available through mail order.
Scene from the Silent Film WINGS. This is what Preston was heading into. He was a rear gunner on one of those Flying Sticks in the sky.
Preston would return from WWl, with Post Traumatic Stress Syndrome. Here he is with his little sister Eva on the left, Frances Allen, Tom Lyle Williams Noel James Williams and Bennie Gibbs.
Mabel Williams on the left with her brother Preston, Helen, one of the first Maybelline models, Frances Allen Williams, Bennie Gibbs and Tom Lyle Williams in front of his new "PAGE "Convertible in Chicago.
My father, Bill Williams, in the Philippines
Noel A. Williams
My father's first cousin - (on his mother Evelyn Boecher Williams side) - Bill Stroh, on the right.,during WWll.
I have done several posts about Bill Stroh and his 1965 Shelby, gt350 Mustang racing car.
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