Who really was Miss Maybelline

Though Evelyn Williams was not an heiress in the traditional sense—she did not directly inherit the Maybelline Company—she became an essential figure in the family dynasty behind the iconic brand. Born at the dawn of the twentieth century, Evelyn married William Preston Williams, the younger brother of Maybelline founder Tom Lyle Williams. Through her marriage, influence, and larger-than-life personality, she became deeply entwined with the company’s history, playing a pivotal role both within the family and as a glamorous symbol of the Maybelline legacy.