More than a century later, the Maybelline name endures

 This story stands as one of the last living legacies handed down from the original family behind an American beauty dynasty. Maybelline began as Tom Lyle Williams’ vi

sion and grew into a name recognized around the world. Although the company was acquired by L’Oréal in 1996 and became Maybelline New York, its origins belong to the Williams family. More than a century later, the Maybelline name endures—and so does the extraordinary family story behind it.