Maybelline founder Tom Lyle Williams

Beautiful Silent Film Stars endorse Maybelline and promote the Women's Movement

                                        
                                           Mary Eaton


                                     
                                         Mae Murrey


       Ethel Clayton.



                                   Ethel Clayton.



Ethel Clayton.


Mildred Davis.


Viola Dana.


Viola Dana.

Viola Dana.




Viola Dana.


                                         Gloria Swanson.



                                             Gloria Swanson.

Maybelline was very influential in the 1920's women's movement, because it allowed women to create their own identities. With endorsements from these major Film Stars, Maybelline began to appear in even the most modest lady's toiletries. Look at these beautiful Actresses and think about the impact they had on your great grandmothers and grandmothers in the 1920's.




If you love Old Hollywood history, pick up a copy of 
The Maybelline Story, as it mirrors everything from the 1920s and beyond.

Check out my Hilarious 1964, High School Blog...Saffrons Rule at saffronsrule.com

Mabel Williams, 'Secrets from the Harem,' from Photoplay Magazine...1915, inspired the birth of Maybelline



After accidently burning her brows and lashes in 1915, Mabel Williams  found a trick in Photoplay magazine, called "Secret of the Harem."  It allowed her to get the desired fuller darker lash look by using simple house hold products. Vaseline & soot or coal dust, was mixed into a black gel and then applied to the lashes with a fine brush. It was this simple trick that inspired her brother, Tom Lyle Williams, to formulate and name his new beauty product, Maybelline, in honor of his sister who gave him the idea.




                                           Elsie Ferguson


Jean Harlow


                                     Phyllis Haver



                                    Gloria Swanson



Greta Garbo


Joan Crawford



 Hedy Lamarr


Throughout the decades, Tom Lyle Williams, continued to contract these beautiful Hollywood Stars as the faces of Maybelline, while he kept his personal life and family, private from the public eye.


 Being in the right place at the right time was partly the secret of Maybelline coming into the world.  That and the fact the world of women were starving for something to allow them to enhance their natural beauty.  I know that if I didn't have my Maybelline, I would have always been the plainest of Jane's for sure.  My daughter once remarked that without makeup, my face looked like a blank slate.  With make up I can transform into a completely different persona.  So thank goodness my auntie Mabel, had the accident that caused her to need to invent something quick to save her face and to save all of our faces.

Read more these beautiful Photoplay Stars who represented Maybelline, in my book, The Maybelline Story and the Spirited Family Dynasty Behind It.



Be sure to visit my Hilarious 1964 High School Blog called Saffrons Rule at http://saffronsrule.com/

Maybelline's Super Star Models, during the Golden Age of Hollywood

Maybelline was synonymous with Hollywood Glamour in the 1930s.


Before and After Maybelline ad, with Paulette Goddard.
Carole Lombard, one of Tom Lyle's favorites.
Betty Grable, Maybelline Star.
Paulette Goddard, a personal friend of T L Williams.

Gloria Swanson, a Maybelline model from the 1920s.

Jean Harlow, another Maybelline model, Tom Llye, helped groom.
Marion Valle' brought fashion and Maybelline together.

Maybelline box, in the 1930s.

Black and white Maybelline ads appeared in the gossip magazines.

Typical Maybelline ad found in Photoplay.
Tom Lyle Williams, with his son Tom Lyle Jr in 1934.


Read all about the Golden Age of Hollywood in The Maybelline Story and the Spirited Family Dynasty Behind It. 


Visit my Hilarious 1964 High School Blog...Saffrons Rule at http://saffronsrule.com/

1935...Maybelline products, mounted on a card, and placed on display racks, for easy accessibility,

the brain child of Maybelline's marketing man, Rags Ragland, in 1935.



What we consider common merchandising today, actually began at the Maybelline Company, as a way to display their products and gain more attention.


Vintage Maybelline eye-shadow, placed on a card in 1935.


Today when we go to a store, all Brands are displayed this way, but 80 years ago, products were haphazardly thrown on a shelf, causing, great frustration, for the consumer and the sales team.






Carded merchandise extended the promotional impact of Maybelline, increased impulse buying, attracted customer's attention,organized products, enhanced shoppability and drove sales, to a higher bottom line. 


By the 1950's and 60's, all beauty products were carded and set on free-standing, twirling racks, also the brainchild of Maybelline's Rag's Ragland.


 By 1964,  ULTRA LASH MASCARA, was  born, taking the place of Maybelline's first wand mascara,  MAGIC MASCARA.  Some of you might remember buying a carded Maybelline ULTRA LASH,  for 69 cents.  
                             Those were the day's..


 Before ULTRA LASH,  the little red box, with a black cake of Maybelline, or this Maybelline cream mascara, was the only choice available to ladies.



This is what a 1950's, make-up bag was filled with, when Maybelline was advertised television for the first time and no longer a little mail order business, advertised in the classifieds. 


Maybelline has remained a Giant in the cosmetic field, as well The King, of Advertising and Marketing.


Thank you for following the Maybelline Blog, tell your friends and be sure to get your copy of The Maybelline Story, you will love it !!!!

Be sure to visit my Hilarious 1964 High School Diary Blog called Saffrons Rule at http://saffronsrule.com/

The healing process begins after Nana's terrible demise in Hot Springs Arkansas...1978

Evelyn Dorney, (my mother in law,)  my husband Gene Dorney, me and my Baby Georgia, my sister Billee and my dad Bill Williams with his Fiancee, Gloria Rosan, at Georgia's second birthday at Disneyland.

Life took on a new slant, three years after Nana's death, and our war-torn family began to heal.  Bill Williams wild years came to an end and he took his role, as head of the family, more seriously after his mother's mysterious death in Arkansas.  He was a grandfather now, a father and soon to be a married man once again.  The best years of our lives waited for us in the 1980's.

Read more about my family and the terrible ordeal in Hot Springs Arkansas. in The Mayelline Story and the Spirited Family Dynasty Behind It.


Visit my Hilarious 1964 High Schoo Diary called 
Saffrons Rule at saffronsrule.com

Maybelline Founder's Great nephew, 16 year old Preston Williams takes a Joy Ride, in his dad's 911E Porsch

We'll Fun, Fun, Fun till Daddy takes the 911 Porsche away.

Preston Williams in the middle, with his best friends, on his 16th Birthday.


Story by by brother, Preston Williams.

Tom was pretty much my best friend, and I trusted his good sense, (well as much as a teenager could judge or have.)  He loved cars and was a good, safe driver, so when he said, "hey Press, I'd love to drive that little Porsche, and take it to the limit, but this time during the day, no hair pin turns," I thought, why not.

It was a Saturday and again Dad was out of town, so I agreed, only if I could drive his, quick little 289.  I knew it would never beat the 911E, but it was a fun car, so after he agreed we went back to the Tram road - but this time all the way to the base station, because he wanted to drive the windy road all the way down to Palm Canyon.

The Porsche was so fast, you could zip through the turns and then fly down the straight ways, and because it had great breaking ability, and the quick speedomatic transmission - shifting was awesome, just a fun car.


Tom drove to the base station (quickly!!) and than headed back down, and again since it was summer in the desert, the Tram was pretty much dead.  

Tom began the trip down the mountain, taking the turns at about 60, shifting through the turns and hitting about 75 through the straight ways, than, down shifting through the turns.  The car handled great!  However, about half way down the mountain, the road turns into big long S turn, and that's where he got up to 3rd gear, cursing about 80 through the long S turns.  

The last three miles straighten out, so he tapped the brake and down shifted into 2nd, than punched it!   unfortunately, there was a little dirt on the road, and  caught a little fishtail.  Tom quickly shifted into 3rd and luckily, it straightened out and we were gone! 

120, 130 +, just coming out of that fishtail was  exhilarating, and the speed just laid you back in the seat as he hit 4th at 140, 150 +.  At 5th gear the gauge was pegged and just flying, until the last mile, when the motor stalled, but we still had momentum, so kept going.

Tom pumped the brakes and we hit the curve onto Palm Canyon about 70 miles an hour, and she just hugged the turn, as we cruised into the North end gas station about a 1⁄4 mile down the road.

 I said to Tom,  "Dud what’s up? Every time you drive this car it dies?"


This time we had gas and the battery was charged, but we had two problems, the Porsche wouldn't start, and it was stuck in gear.

“What the F—k are we going to do?" I said,  "even if we get it home, my Dad will know that it's broken."


So not able to get it home , I had no choice but to call my Dads friend Carl, who owns a gas station or two, and would know what to do, Talking about biting the bullet!!


"Hello, Carl?, uh, this is Preston, you know Bill's son."

"Ya, ya , sure," he said, " Hey Press what’s up?"

"Carl, I have a problem," I said,  "and Dad's out of town, and I could use some help?"

"Okay, what type of help," he said, 

"uh, car help,"  I said,

"Did you run out of gas?"

"Well no,"  I said,  "I, um, took the Porsche out and it won’t start?

"I’m sorry Press," he said in dismay,  "you what?  you took your Dad's car for a ride,"  he laughed,  "okay bud, where are you?  I'll come down and see what I can do.

"OK thank you Carl," I said, finally exhaling.


So I gave him the directions, and hung up.


Tom freaks out saying.  "Man you can not, tell your old man I was driving!!! - Not only will he be pissed at me, he'll call my Dad - and he'll kick my ass, and take my car for a month or more.   This is so not cool!

"Ya think?"  I said,"  I'm gonna get my ass kicked if
my Dad knows you were driving.   I may as well kiss my ass goodbye, well, it was fun while it lasted."


We looked over the car to see if we could figure it out? Tom says it could be vapor locked, being so hot outside, and maybe that locks up the transmission somehow, 

"Well that would be cool," I said, "if it all fixes itself."


"Listen Tom," I said,  "I know Carl’s a cool guy, maybe he won't tell my Dad about this."

"When does your Dad get home," Tom said.

"Who knows, he said Monday?

"That's good," Tom said,  "then we have two days, to figure this out."

"yeah, well, these days, he always tells me later, and comes home sooner, hoping to catch me in the act?"  I said.

"Great!!  Were F**k*d."


About that time, a big white pickup truck pulls up. It's Carl,  "Hey boys, out for a joy ride?,"

"Yeah, you know just cruising." I said, laying low.

 "This car?"  Carl says,  "Sure, Cruising," he laughs, as he inspects the car.  "Press, all I can do is have it flatbeded back to the house, and Press you know; I will have to tell your Dad, you boy's will have to face the music for this one!"

"Yes I know.


So Carl had the car brought back to the house, and he said, "Press I would recommend that you tell your Dad first, okay kid."

"Yup, thanks Carl."

"Alright Press. I will wait a week."

I had a lump in my throat the size of a grapefruit, when telling my Father what happened. He was so pissed, especially when the repair would cost $2,500.00, he took my car away for a month, and from that point forward when he went out of town, he'd either lock me out of the house and make me stay with friends, or he'd have the neighbors check in on me all of the time.   He also took the car keys with him, when he'd go - and that summer, he went to Europe for a month, and locked me out of the house.

However, the good news was, Dad, made arrangements for me to stay at my Girlfriend's house, but for a teenager that was more of a blessing then punishment!

I guess the good old times were over and it was time for me to grow up. At least for today.


Be sure to visit my Hilarious 1964 High School Diary Blog called SAFFRONS RULE at saffronsrule.com