Saturday, February 18, 2012

Branding a name before Internet marketing was born.

The Internet and Social Media is the way to get the word out about a product today, but 80 years ago, advertising and marketing was done through classifieds.

In the 1920's and beyond, Maybelline marketed  to the trade, who purchase the product and sold it to the consumer, in their drugstore's.

At the same time, consumer advertising, brought the customer, into the drug stores, to purchase Maybelline.  It was Marketing to the trade and Advertising to the consumer, that kick started the Maybelline Brand into a world wide identity.  

These three Maybelline product, Lash-Brow-Ine, Maybelline and Liquid Maybelline, were sold in boxes of one dozen and simply placed next to the cash register for brave, impulse buyers to grab and give it a try.

Today, Maybelline, is owned by L'Oreal of Paris and called Maybelline New York.  The Maybelline Brand is still, the biggest make-up Brand in the World.  It's roots, began with a $500. loan from Tom Lyle's brother, Noel James Williams, in 1915 and today, is a multi- billion dollar business. 

Read all about it in, The Maybelline Story and the Spirited Family Dynasty Behind It.

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