During the ’30s to the ’60s movie magazines around the world were overflowing with glamorous photographs of movie stars. One of the most interesting photographers working during this period was Paul Hesse who helped pioneer the use of color film in commercial art. (Old Movies Nostalgia.)
Paul Hesse and Elyse Knox.
Paul Hesse, who had shot many of her print ads and magazine covers.
MAYBELLINE LIGHTS THE WAY TO NEW EYE BEAUTY, signed Elyse Knox. By 1938 Paul Hesse had earned his reputation as one of the best commercial photographers working in New York. He was traveling to Hollywood several times a year to shoot glamorous photos of the stars for Photoplay magazine and he became the first photographer to use color in a national advertising campaign.
The actress Greer Garson once said that Paul Hesse was, “greatly in demand by the leading national magazines to create cover-portraits to delight the eye. The result would be a true-to-life likeness but idealized, or glamorized if you will, by his superb technique in producing only delectable color values.”
In 1940 Hesse decided to move to Los Angeles where he opened a new studio on Sunset Boulevard that became a gathering place for Hollywood stars and industry bigwigs. According to the book Masters of Starlight: Photographers In Hollywood, he was awarded the title of “Hollywood’s Photographic Ziegfeld” by a committee of unnamed movie stars in recognition of his contribution to their careers.
Elyse Knox dies at 94;
B-movie actress inthe 1940s.