PAULETTE GODDARD AND "HOLLYWOOD'S PHOTOGRAPHIC ZIEGFELD" PAUL HESSE,

Paul  Hesse’s fascinating career mirrors the rise and fall of the Hollywood studio system and you can trace the history of photography through his work. His photos present Hollywood as a mythical and slightly surreal place where blemish free beauties with perfect teeth smile endlessly for our pleasure. The Hollywood fantasy that Paul Hesse helped create is still being used to sell movie tickets today but it has lost some of its luster.....
                 Old Movies Nostalgia.

Paulette Goddard best known for her film performances 

and her marriage to Charlie Chaplin and Burgess 

Meredith.  You can see the meticulous attention to detail

and use of lighting in this photograph.  Hesse  

selected his models clothing, created the scene and  

assisted in the makeup. When a Maybelline ad was 

being shot, Tom Lyle Williams, Emery Shaver and 

Arnold Anderson were also present, making sure 

Maybelline's Brand was perfectly presented.

A child fashion model - Paulette Goddard moved to Broadway as a Ziegfeld Girl, performing the elaborate Ziegfeld Follies productions. Goddard went on to become a major star of the Paramount Studios and was  one of Tom Lyle's favorite Maybelline model's throughout the 1940s.

"Glamour photography started to lose its appeal when the powerful Hollywood studio system that had been in place for decades began to crumble. Major studios were no longer interested in grooming young stars or signing long-term contracts with them." From the blog, Old Movies Nostalgia.

Burgess Meredith with his wife Paulette Goddard and Merle Oberon with Lucien Ballard.

Charlie Chaplin and his wife Paulette Goddard.

    ANOTHER WORD FOR GLAMOUR WAS MAYBELLINE.

I argue that glamour is an enticing and seductive image that is woven around people places and things to make them seem more magnificent than they really are. It rests on a series of values including beauty, wealth, sex appeal, mobility, theatricality, dynamism and leisure. The most effective bearers of glamour in the last two hundred years have not been aristocrats or the established rich, but those, like Otero, who were outsiders who rose from nothing by sheer determination and force of personality. They captured the dreams of the masses with an aura that combined exclusivity with accessibility. In the twentieth century the major motion picture studios would learn how to manufacture this aura as a corporate product linked to consumption.

Learn more about Glamour: A History at the Oxford University Press website. Visit Stephen Gundle's faculty webpage.

Paulette Goddard

"A WOMAN'S GREATEST POSSESSION IS A 

MAN'S IMAGINATION." 

Quote by, TOM LYLE WILLIAMS.....MAYBELLINE.

Read more about Tom Lyle Williams and the  Stars who appeared in Maybelline's glamorous color ads in.....

The Maybelline Story and the Spirited Family Dynasty 

Behind It.