Thursday, May 3, 2012


If you wanted glamour and sex appeal, Paul Hesse was the Hollywood Photographer to see.  

Cary Grant and Paul Hesse at a photo shoot.
By the late 1930’s, Hesse had become known as one of the best commercial photographers in New York, and  traveled to Hollywood several times a year to shoot photos of movie stars for Photoplay and for national advertising campaigns for companies like Maybelline.  

This photo of Hedy Lamarr was taken by Paul Hesse.  TO MAYBELLINE.....THE EYE MAKE-UP I FIND AS TRULY FLATTERING.....signed Hedy Lamarr.  Maybelline paid to have a Star's autographed picture placed on the back cover of movie magazines like Photoplay..... suitable for framing. 

Hedy Lamarr, 1950.
Photoplay was a movie fan magazine that was founded in 1911 and reached its peak of popularity in the 1920s and 1930s as fans became increasingly interested in the private lives of celebrities. 

Hedy Lamarr by Paul Hesse.
Photoplay was known for its artwork portraits of film stars on the cover, but once color photography was perfected around 1937, photographs of the stars were used on the covers instead.
                          Old Movies Nostalgia.

A Paul Hesse photo shoot, creating a wholesome image of Hedy Lamarr during World War ll.

Hedy Lamarr the girl next door.

Hesse used color film to create eye popping photos that would sell magazines, Brands and products.

He used lighting, clothes, hair and makeup to create a Hedy Lamar who  looks like she's from Kansas..... except sexy and glamorous even in an apron

Photoplay carried advertisements for makeup, hair, skin products, and fashions. It also contained movie reviews, personal stories about big name stars such as Joan Crawford, Paulette Goddard, Hedy Lamarr, Merle Oberon, Betty Garble and several vivid color photographs of other movies stars as well.

In this Photoplay article, Hedy Lamarr discusses the value of wearing comfortable shoes in the 1940's..... just like we could expect Paris Hilton discussing shoes she loved today in PEOPLE MAGAZINE, on EXTRA or FASHION POLICE.

Hedy Lamarr may have been a Paul Hesse - Maybelline model, as well as one the most beautiful women in Hollywood, but she was also a Scientist who patented this Secret Communication System in the 1940's a forerunner for electronic communication today.

Read all about it in Hedy Lamarr's new book, Hedy's Folly, by Richard Rhodes.

I have one Hedy Lamarr mini-makeup bag left.  See PayPal box on the right side of this page.

Hedy Lamarr Video

Hedy Lamarr, Extase/Ecstasy by Gustav Machaty, 1933.

ECSTASY - Scandalous 1933 Hedy Lamarr Debut  Click highlighted.

Hedy Lamarr and Bob Cummings on the Love That Bob TV Show.  Cummings character is said to be taken directly from Paul Hesse.

Continued tomorrow with Paul Hesse, Maybelline 
and Joan Crawford.

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