Friday, October 9, 2015

Lido Isle Women's Club in Newport Beach Welcomes Author Sharrie Williams and The Maybelline Story

It was old home week for me last night as I headed over the bridge onto Lido Isle to give my Maybelline Story Presentation to a group of ladies who live on the island. My family moved to Lido Isle in 1968, from Culver City, soon after the Maybelline Company sold. 

The beautiful club is on the bay, with a view of the boats and sunset. I remember many luncheons here with my Nana when she too moved onto the Island a few houses down the street from us..

The Lido Isle Women's Club was established in 1933. The Island itself was man made in the late 1920. Very few people lived in Newport Beach at that time. Today it is one of the most sought after real estate properties on the Gold Coast of California.

This is the view from the window of this elegant Women's club.  Our family's home was a few blocks down the street with the same view. So you can imagine how excited I was to return to my old world.

The Ladies of the club were delighted to see my 45 minute power point presentaion and take a walk themselves down memory lane. They had so many personal memories of being teenagers and buying their first tube of Ultra Lash in the 1960s.

The Maybelline Company was generous enough to donate a box of Maybelline mascaras to me for  the event, and every lady received one when they registered at the door.  They were delighted.

The Maybelline Story spans 100 years this year, and I pointed out how it was the Flapper's in the 1920's that brought Maybelline to the top of it's game. Many lady's remembered their grandmother's having the little red box of Maybelline with the black cake of mascara and brush inside.

The Maybeline Story is beloved by all women around the world, but for this group once it unfolded at the Villa Valentino, in the Hollywood Hills, the ladies really could relate to the glamour of the era.

Fashion and Maybelline have gone hand and hand since they met in 1915, but it wasn't until Coco Chenille made it fashionable to be glamorous, fashionable and independent in the 1930's that Maybelline became a household word.  

As you can see I was utterly dazzled to tell my story to a group of women who loved it as much as I do. Maybelline isn't just a corporate name or product it is part of the American culture and has been there inspiring women to be the best they can be. Maybe she's born with it, or maybe ii's Maybelline

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