Wednesday, April 26, 2017

Maybelline no longer does animal testing unless regulatory authorities demand it

People ask me about animal testing a lot. They say Maybelline isn't on the anti animal testing list. Here is some evidence that L'Oreal has stopped animal testing when ever possible. Since Maybelline is a Global brand, some countries still demand it, however L'Oreal is working with these authorities to find alternative methods of testing. 

Maybelline in Cambodia

There is reasonable evidence that claims that Maybelline products were tested on animals are not wholly unfounded. During 1989 L'Oreal ceased to test finished products prior to their launch on the market and has committed to developing alternative methods.  Although according to a 2010 report, it is required by law in some countries to continue with animal testing. The company has made a commitment to "work with the authorities in these countries and sharing knowledge about alternative testing methods". According to their website, L’Oréal no longer officially tests on animals any of its products or any of its ingredients, anywhere in the world. Nor does L’Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.

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