Maybelline founder Tom Lyle Williams

Showing posts with label L'Oreal Paris. Show all posts
Showing posts with label L'Oreal Paris. Show all posts

MAYBE IT'S WORTH IT... MAYBE IT'S MAYBELLINE...Worth over 2 Billion today...L'Oreal Bought Maybelline for $660 Million in 1996 :

Cosmetics: The French company, already the industry's largest, would get a much bigger share of the U.S. market.



In 1967 Williams sold Maybelline to Plough, Inc. (merged withSchering-Plough) in Memphis, TN. As a result, the company moved from Chicago to Memphis. In 1975, the company moved again to Little Rock, AK. In 1990, Schering Plough sold Maybelline to New York investmentfirm Wasserstein Perella. In 1996 company headquarters moved to New York. “Maybe She’s Born With It” became Maybelline’s advertisingslogan in 1991. The company was purchased by L’Oreal in 1996 and now also sells lipsticks, nail polish, and foundations.


Maybelline was acquired by L'Oréal in 1996. Acquiring Maybelline gave L'Oreal access to mass markets in cosmetics.

 L’Oreal also owns Garnier, Lancôme, Helena Rubinstein, BioMedic, Vichy, Biotherm, Shu Uemura, Kiehl’s, Soft Sheen-Carson, Redken, Matrix, Kerastase, Giorgio Armani, Inneov, Sanoflore, CCB Paris, Dermablend, The Body Shop, Skinceuticals, Ralph Lauren, La-Roche-Posay, and Yves Saint Laurent.

Today Maybelline New York is worth over two billion dollars.  It's truly incredible how a little company that started out with a $500 loan in 1915, is still the number one cosmetic company in the world.




The Maybelline Company operated “beneath the radar”


9.  END NOTES AND FILE MATERIALS
 By Harris A. Neil Jr.

This closing section contains miscellaneous materials from my files that relate to the previous recollections. They are in more or less chronological order, unless I missed a date here or there.

All of this material covers events beginning with the Plough merger, with nothing prior. I submit that this is because the company operated “beneath the radar” before the merger, keeping a low profile. This was a shadow of T. L.’s character; just like him, the company didn't bring attention to itself.

The material following is not captioned since most of it stands by itself; however, here are a few comments, in sequence to the sheets included:  The first four sheets announce the merger, followed by sheets that relate to that event;

There are two sheets that reflect Plough’s issuance of a “Qualified Stock Option” to certain key personnel of Maybelline. Very shortly after its issuance in early 1968, the stock effectively split 2-for-1. It’s all academic, because knowing the group receiving the option I don’t think anybody survived to exercise any of it, or at most only the first annual increment;

Then there’s a note from the First National Bank of Chicago from early 1969. It contained the second installment of T. L.’s gift (Alas, I must have lost the first announcement from mid-1968.);

Two copies of letters Rags Ragland wrote to me follow. Even though they’re over five years apart, they appear chronologically, because I have no other material from the intervening years;


The obituary for Abe Plough follows, source and date unknown. Doing the math from his life story, it should have been in 1984;





Finally, there are two articles covering Schering-Plough’s intent to sell Maybelline.



Though there are no documents in the file, Mayelline was sold to a investment group after Schering-Plough.
This was another step leading to the eventual home that Maybelline would find with the L’Oreal people, where I hope they live happily ever after!


Today Schering-Plough is known as MERCK.

Stay tuned for the actual documents to be posted on The Maybelline Blog.

An Exotic International Face Represents Maybelline in the 1950's.

Maybelline's sophisticated  image for the 1950's has an international appeal, telecasted around the world on Black and White Television.



                   Maybelline a name trusted for over 95 years.

An American company that's lived through the decades - is now owned by L'Oreal of Paris and renamed,
                        MAYBELLINE NEW YORK.
Read the true story about the global brand that's still the number one mascara, preferred by, REALLY SMART WOMEN THE WORLD OVER, in.....
                       THE MAYBELLINE STORY.