Silent Film Beauties become Maybelline models in 1920..

                          Mary Eaton

                               Mae Murrey

Ethel Clayton.

                             Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                        Gloria Swanson.

                       Gloria Swanson

Three Silent Screen Stars endorse Maybelline

Beautiful Silent Film Stars endorse Maybelline and promote the Women's Movement

                                        

                                           Mary Eaton

                                     

                                         Mae Murrey

       Ethel Clayton.

                                   Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                                         Gloria Swanson.

                                             Gloria Swanson.

Maybelline was very influential in the 1920's women's movement, because it allowed women to create their own identities. With endorsements from these major Film Stars, Maybelline began to appear in even the most modest lady's toiletries. Look at these beautiful Actresses and think about the impact they had on your great grandmothers and grandmothers in the 1920's.

If you love Old Hollywood history, pick up a copy of 

The Maybelline Story, as it mirrors everything from the 1920s and beyond.

Check out my Hilarious 1964, High School Blog...Saffrons Rule at saffronsrule.com

Silent Film Star Mildred Davis "INSPIRING CHANGE"... Maybelline was a simple idea that answered the call of women everywhere who desired enhancement of their natural beauty.

Nobody inspired change in Women's Culture like Tom Lyle Williams and Maybelline. In 1919 he contracted Lovely leading lady, Mildred Davis, star of Harold Lloyd Comedies, to recommend Maybell Beauty Aids. That endorsement opened the doors for American Women to make a stand for beauty and there was no going back once that door opened.
http://www.maybellinebook.com/2011/03/silent-film-star-mildred-davis-was.html

In 1919 women clamored to buy their Maybelline. Beautiful ads in the popular magazines impressed them, and retail stores continue to purchase small amounts of Maybelline. The gravy load of purchases continued through mail orders from the classifieds, but more and more women asked their drugstores to carry it, as now it was okay for women to drop the Victorian image, dress up and use cosmetics. The mass appeal and market for cosmetics was assured with the advent for the dime store. Tom Lyle changed the copy of his ads from “mail order” to “obtainable at your cosmetic dealer.”

 Tom Lyle also changed the packaging to an elegant little red box with gold script and an oval portrait of a suitably prim Gibson Girl type with especially lovely eyes. Inside was a cake of mascara with a tiny mirror and application brush as bonus items. By rubbing the brush back and forth across the cake, women everywhere could then easily stroke their eyelashes into long, dark lovely wisps. It was a simple idea that answered the call of women everywhere for simple solutions to enhance their natural beauty.

International Women's Day 2014 has the theme 'inspiring change' and celebrates the social, political and economic achievements of women, while focusing world attention on areas that still need further action

Be sure to visit my hilarious 1964 Saffrons Rule Blog at

http://saffronsrule.com/

IN THE BEGINNING THERE WAS MAYBELLINE...a never-before-told story that spans a 100 years and paints the picture of the American Dream.

   My Great uncle Tom Lyle Williams founded The Maybelline Company, in 1915 and owned it until it sold to Plough Inc. in 1967.

   Here is a peek at The Maybelline Story from the 1920's...

                          In the Beginning there was MAYBELLINE....

Noel James and Frances Williams 1917.

But it wouldn't have been possible without.....
Noel J. Williams.

Silent Film Beauties become Maybelline models in 1920..

                            Mary Eaton

                                     Mae Murrey

Ethel Clayton.

                                   Ethel Clayton.

Ethel Clayton.

Mildred Davis.

Viola Dana.

Viola Dana.

Viola Dana.

Viola Dana.

                                         Gloria Swanson.

                                             Gloria Swanson.

A Pretty Girl is like a Melody - The Great Ziegfeld (1936) - Written by Irving Berlin for Ziegfeld Follies of 1919.

So Vintage Maybelline - Silent Film and Concert Series week, comes to a close today.   My cousin, Linda Hughes and I had fun working together, bringing these wonderful memories back to life.  Now you know why The Artist, won the Oscar for Best Picture, It was a fabulous era in film history.  

If you love Old Hollywood history, pick up a copy of
The Maybelline Story, as it mirrors everything from the 1920s and beyond.

Harold Lloyd and Mildred Davis - Hollywood Royalty!

Comedian, Harold Lloyd and his leading Lady, on and off screen, Mildred Davis -known for having the longest  marriage in Hollywood.

Between 1919 and 1923, Lloyd and Davis made 14 films together.  She retired from Hollywood after their marriage, to raise a family.

One of the first residents of Whitley Heights, The Lloyd's remained friends with Tom Lyle Williams, also a Whitley Heights resident and automobile enthusiast.  Here is Harold and Mildred in 1924 with their new Buick.

Mildred Davis caught Tom Lyle's eye, when she appeared with Harold Lloyd, in the 1921 Silent Film, Grandma's Boy.  He was struck by her large, beautiful eyes and asked her to endorse Maybelline, shortly before her retirement.                                             

Mildred Davis endorses Maybelline in the early 1920's.

Stunning Maybelline Eyes.  Tom Lyle, used an illustration of Mildred Davis eyes inside Maybelline's, little red box.

Harold Lloyd ranks alongside Charlie Chaplin and Buster Keaton as one of the most popular and influential film comedians of the silent film era.  He is best known for his "Glasses Character", a resourceful, success-seeking go-getter who was perfectly in tune with 1920's.            

Lloyd's films frequently contained "thrill sequences" of extended chase scenes and daredevil physical feats, for which he is best remembered today.

Read more about sweetheart, Mildred Davis in The Maybelline Story!  Buy a signed copy from the author, Sharrie Williams at http://www.maybellinestory.com/.