Flight Attendants carried Maybelline in their over-night bags in the 1960s

Remember when Flight Attendants were called Stewardesses?

And carried over-night bags on short trips!

Well, most likely these Maybelline products could be

 found in most of their bags during the 1960s.

1960's American Airline Commercial.  Check the make-up and oh, were they really so naive!  I guess so, and to think that's what I aspired to be when I was 19...But Maybelline was the make-up in most every girls bags...Why?  because it was Quality Yet Sensibly Priced.

Merry Christmas from Author, Sharrie Williams. Here are some of my favorite vintage family Christmas pictures

Tom Lyle Williams was known as Unk Ile to his family.He remembered every single one of his siblings, their children and their children's children on Christmas. My sisters, brother and I, couldn't wait for our shiny $10.00 bill inside a money-card, that said Merry Christmas Lots of love from Unk Ile.

Sharrie and Donna Williams, 1949

Sharrie and Donna, 1952,

Tom Lyle Williams with Billee, Christmas, 1959

Donna, Sharrie and Billee Williams, 1959.

Bill Williams with his uncle, Tom Lyle Williams, 1959.



Tom Lyle and Bill Williams, with Billee in the background, 1959

Tom Lyle with googley eye glasses, 1959.

my baby brother Preston 1960



Read about the founding of the Maybelline Company in
 1915, to it's sale in 1967 in my book The Maybelline Story.
 You will meet it's founder and owner, Tom Lyle Williams,
and his family. 

Vintage Merry Christmas 1943 during WW11

Christmas poker game with Noel J,  Dick,  Neppy, Frances and antie Ida, (Frances sister.) Chicago

Noel J, with two of his four children, 23 year old,
 Neppy and 11 year old Dick Williams.

Dick Williams, playing with one of his Christmas presents,a toy, WW ll, bomber plane. Dick was fascinated with speed and was the first kid in school, to have a motorcycle, when he was only 14 years old.  

Christmas 1965, Evelyn Williams, Nana, my dad, Bill, me, and Unk Ile, (TL Williams.)

Unk Ile and Nana, 1966.

Sharrie, Bill, Unk Ile, Billee, my mother, Pauline,
 Donna, Nana, Christmas, 1967.

Bill, Vince Aiken, Charlie Lewis as Santa, my mother,
 Pauline and Billee, 1967.

Debby Angel, Preston as Santa, and Billee, 1968.

 Christmas, 1969, Lido Isle, Newport Beach, California.

Nana at my dad's home in Palm Springs,
 California 1973.

My Baby Georgia, with Santa, 1978.

 Christmas Past with some of my Maybelline Family Cousins

Cousin Ann Louise Williams-Corbett, with Jimmy, Nancy, Chuck and and their father,  Noel A. Williams, Christmas 1961.

Noel A. Williams Christmas, 1967.

Chuck Williams BB1, 1967



Chuck and his mother, Jean Williams, Christmas, 1970.

Some of my Maybelline cousins.  Top row, Ann Louise Williams-Corbett, Christine Williams-Huber, Nancy Williams, Chuck Williams, James Williams-Huber, Julee Williams-Huber, Jimmy Williams.  Christmas, Montecito,  California, 1970. 

Nancy and Chuck Williams with cousin Ann Louise Williams-Corbett, 1970. 

Nan, (Eva,) Jerry, Marilyn and Dick Westhouse, Jackie Haines with baby Dave and Gramps, (Ches Haines) 

Dave Westhouse

Dave, Marilyn, Jerry and Dick Westhouse Christmas 1953

It's been 50 years ago this December since the Maybelline Co. sold to Plough Inc. It changed all of our lives in ways that we never expected. We were all kids and had the fun of going through the amazing experience together. You can read more about it in my memoir, The Maybelline Story and in my new book coming out next year. Stay tuned for more on that in 2018. 

"How Stuff is Made" @Refinery 29 Great Lash Mascara by Maybelline a cult favorite for over 50 years

                                 "GREAT LASH" Mascara

Maybelline debuted its "Great Lash Mascara" in 1971. It is still recognized by it's

 Pink and Green Chartreuse packaging inspired by Lilly Pulitzer's vibrant hues and

 prints. It's been a staple on drugstores shelves and in cosmetic bags ever since.

 It has been reported that a "Great Lash Maybelline Mascara," is sold every

1.2 seconds. 

Called the protein Mascara "Great Lash" builds rich, full body onto lashes.

 Marketing people asked Maybelline Company researchers in 1970,  to come up

 with a Mascara to thicken and lengthen lashes better than anything on the market

 and would be easy to apply.  "Great Lash" was that product. 

            

Surveys taken by Maybelline's marketing team at the time indicated consumers

 didn't consider Maybelline products fashionable, still using the original "Eye" logo.  Updating product colors changed customer perceptions. Especially the teen market

The Lilly Pulitzer Brand was popular with high society. Because Pulitzer was close

 friends with Jackie Kennedy, her designs crowned her "The Queen of Prep." And,

 "Flower Power."

From the inspiration and dedication of Tom Lyle Williams to the the Merchandiser

of Maybelline's new owners,  Schering Plough in 1971, Maybelline's "Great Lash"

has remained an all time favorite Mascara for the last 46 years.