Maybelline founder Tom Lyle Williams

Memorial Day Celebrating and honoring Maybelline family Men who served in the Armed Forces in WW1 and WW11


My grandfather, William Preston Williams, with his parents Susan and TJ. TJ was  proud his son was fighting for his Country like so many Patriots that went before him in the Williams Family.
                                                                               




Maybelline's namesake, Mabel Williams on the left with her brother Willliam Preston Williams, Helen, Frances Allen Williams, Bennie Gibbs and Tom Lyle Williams in front of his new "PAGE "Convertible in Chicago. 

Maybelline Ad during WW11, promoting War Bonds




My father, Bill Williams, in the Philippines 




                        Maybelline Ad during WWll.



My Father's first cousin, Noel A. Williams,  joined the Navy right out of High School.

            Noel A. in his Navy uniform during WWll.







The Maybelline Story gives the reader heroes to cheer for and bad guys to worry about.




  Sharrie Williams, author of the Maybelline Story has written a really wonderful book!  Its an amazing story of once upon a time in America, where great desire, ambition and dreams overcome great adversity and obstacles. There is spirit, triumph mixed with tragedy as a company grows from nothing to world prominence in its industry. Written in an engaging, personal way so that as you read it, you are drawn in, and feel like you are right there with the family. 




       Maybelline (both the products and the story) interacted and evolved through the major cultural and  dynamic historic events in American history and deeply it impacted everything from legendary Hollywood movie stars to every day working people's lives throughout so many generations. And there is an eternal verity that comes through as a constant theme: when you make a woman feel beautiful, there is a profound effect on everyone around her. 


 Sharrie tells the story in a compelling way that makes it come alive, and also creates new stories that grow naturally from the main one."  
Larry Crandell, Santa Barbara California.


on January 15, 2018
Absolutely fascinating story of the 
creation and growth of a new product
 category by the family behind
 Maybelline.
 It has everything from family politics, 
old Hollywood glamour and the
 beginnings of brand development.
 I can see a very successful mini series
 or major motion picture based on this
 absorbing book filled with fabulous
characters.


on January 1, 2018
Found this a fascinating story of love,
 greed, infidelity, and perseverance in 
building a brand at times against all
 odds. The family dynamics were
 fraught with jealousy, but the family
 eventually came through for each other. 
Couldn't put the book down.
Roche Maisel





on December 16,
 2017
Americana, story behind the products,
 image, image, image. be careful what
 you wish form you might get it,
fascinating story

on April 2, 2018
Our most recent book club selection. 
Interesting and entertaining.


|

on March 15, 2018
Very interesting history of Maybelline 
products. Had no idea how the product
 was developed








YouTube Personality Kathryn A. Fisher, tells The Maybelline Story and gives a great Tutorial

 



Kathryn makes videos about skincare and makeup aimed at the 
over 45 crowd. 
She specializes in  "Docutorial's", a
combination of a documentary of the cosmetic brand and
a makeup tutorial.


Kathy A's: MAYBELLINE History and Full Face Make Over !



Vintage Hat Designers Lilly Dache' and Marion Valle' agree - EYE MAKE-UP IS AS NECESSARY TO CHIC AS THE SMARTEST HAT.


1936 Cocktail hats would not have been quite as exciting... without Maybelline
 Eyes lighting up a woman's face.



According to Marion Valle'..... Modern Eye Make-up is as Necessary to CHARM 
as the SMARTEST HAT.



In 1936 Maybelline changed their look and product line to be more fashionable
 and appeal to a younger market. 



A new 10 cent size of Maybelline replaced the 75 cent larger size in the 1930's, so
 every woman could afford to be fashionable during the Great Depression.



                                             Lilly Dache' Hollywood's Mad Hatter, 



                                         Vintage American Girl by Marion Valle'